Strategy Simplified
Strategy Simplified is here to demystify the consulting industry and help you land your dream job in management consulting. Hosted by the expert team at Management Consulted - the world's largest resource for consulting news and interview prep - each episode covers topics related to the consulting world, from interview preparation and case study techniques to networking strategies and industry trends. Whether you're just starting your career or looking to make a transition, Strategy Simplified is the go-to resource for anyone looking to break into the consulting industry. With actionable advice, insider tips, and real-life success stories, this podcast is the ultimate guide to simplifying your career strategy and landing your dream consulting job.
Strategy Simplified
S18E10: Intro to Casing (5 of 10): BCG Market Study Case – Plastic Co’s Pricing Dilemma
In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors.
Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share.
This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy.
Key Takeaways:
- How to evaluate pricing strategy amid rising competition
- Why trust and reliability often outweigh price in B2B markets
- How to structure and lead a market study case effectively
Additional Resources
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