Strategy Simplified

S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses

Management Consulted Season 18 Episode 27

Send us a text

In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer.

Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion opportunities - all key steps in a commercial due diligence.

Perfect practice for interviews with EY-Parthenon, Strategy&, Bain, and other firms that focus on M&A and PE.

Key Takeaways:

  • How to structure a PE-led M&A case with market sizing
  • Estimating demand using top-down segmentation
  • Identifying drivers of an attractive market for investment

Additional Resources:

  • Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
  • Free consulting application deadlines tracker
  • Download a step-by-step Case Prep Plan (free)
Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts   Spotify

Connect With Management Consulted

People on this episode