Strategy Simplified

S20E7: Ram Shelves Electric Pickups - Were They Doomed From the Start? (September 15, 2025)

Management Consulted Season 20 Episode 6

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 24:39

Send us Fan Mail

Ram will cancel its all-electric pickup, raising questions about the EV market, the rise of hybrids, and what truck buyers really want. Was the plan ever realistic, or just peak EV hype?

Jenny Rae and Namaan break down the strategy shift at Stellantis — the parent company of Ram, Jeep, Chrysler, and Dodge — and why it matters. They also highlight:

  • The risks of chasing trends
  • The limits of EV infrastructure
  • Why hybrids may be the more practical bridge for automakers
  • Why doubling down on Ram’s strengths might be less flashy but far more sustainable

Links mentioned in the episode:

Get more Market Outsiders content in your life:

Free Consulting Prep Just Got a Whole Lot Better

Create a free MC account for access to step-by-step learning pathways, a brand new case prep course, and more. Download the MC app to prep anywhere.

Connect With Management Consulted