Strategy Simplified
Strategy Simplified is here to demystify the consulting industry and help you land your dream job in management consulting. Hosted by the expert team at Management Consulted - the world's largest resource for consulting news and interview prep - each episode covers topics related to the consulting world, from interview preparation and case study techniques to networking strategies and industry trends. Whether you're just starting your career or looking to make a transition, Strategy Simplified is the go-to resource for anyone looking to break into the consulting industry. With actionable advice, insider tips, and real-life success stories, this podcast is the ultimate guide to simplifying your career strategy and landing your dream consulting job.
Strategy Simplified
S20E9: Another Credit Card Fee Increase? Why Amex Increased the Platinum Fee to $895 (September 18, 2025)
Amex just raised the annual fee on its Platinum card from $695 to $895 — a nearly 30 percent jump.
In this episode of Market Outsiders, Jenny Rae and Namaan break down what’s behind the increase, why Amex believes customers won’t walk away, and how the move fits into a broader strategy to protect its premium brand.
We dig into questions like:
- Who really cares about the fee hike?
- Why didn’t Amex go even higher?
- And what does this say about the future of credit card perks, co-branding, and the “status symbol” game?
Whether you’re a cardholder, a competitor, or just curious about how big financial decisions get made, this conversation reveals the business logic behind the headlines.
Related Episodes:
- Amex’s Profit Jump and the Credit Card Strategy Driving It (July 18, 2025)
- Chase Sapphire Reserve Fee Hike: Smart Strategy or Customer Risk? (June 17, 2025)
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