According to Statista, the ‘global influencer marketing’ market size was valued at a record $13.8 billion US dollars in 2021. In this episode of The RFBM Podcast, I speak with Cheyenne Olson about her journey of monetizing social media organically through her passions (blogging, fashion, body positivity).
After doing this interview with Cheyenne, I came to the conclusion that being an influencer requires 100% commitment. Furthermore, my general consensus is that influencers have an increasingly significant impact on the average consumer, and social media catapulted the vast majority. Becoming a successful influencer does not happen overnight and takes consistency along with hard work. What are your thoughts on this topic?