“If you’re talking to everyone, you’re talking to no one”. This is probably the most famous quote in the marketing world. How does it relate to marketing your ergonomics services? When I first heard it, it blew my mind…but I still didn’t quite understand how it related to ergonomics. Listen to this episode to find out why niching down is so important to your business. Want to learn more about the Accelerate: Business of Ergonomics Program? The next time I'm opening enrollment is at the end of June 2021. You can join the waitlist here: https://www.ergonomicshelp.com/learn-ergo