In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players. With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice Sequence, the Closed Coil System, Lethal Lag, and many more training programs. Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric was attending college at Lehigh University in Bethlehem, Pennsylvania, and working at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually working his way up to assistant pro.
In 2017, he started his very own online training sessions called Eric Cogorno Golf, where he uploads helpful how-to videos for golfers looking to fix their swings and fine-tune their mechanics. In the meantime, Eric has kept the pedal to the metal, pioneering game-changing online training programs like the
In this week's episode, I interview my good friend Eric Cogorno, renowned golf instructor with over 20,000 lessons under his belt and online instructor to over 200,000 players. With over 100k followers on Instagram and almost 300k on YouTube, Eric is the go-to source for golf instruction. His YouTube videos alone have amassed almost 75 million views. Eric has been featured in Forbes, and pioneered the behind-the-reverse Slice Sequence, the Closed Coil System, Lethal Lag, and many more training programs. Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric was attending college at Lehigh University in Bethlehem, Pennsylvania, and working at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually working his way up to assistant pro.
In 2017, he started his very own online training sessions called Eric Cogorno Golf, where he uploads helpful how-to videos for golfers looking to fix their swings and fine-tune their mechanics. In the meantime, Eric has kept the pedal to the metal, pioneering game-changing online training programs like the
Today we play golf. Let me show you how we do it in the pros. Yeah . Welcome to Behind the Golf Brand podcast. I never missed with the Seven Iron , a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My
Speaker 2:Friends were the golf clubs. I lived on the golf course, I lived on the driving range
Speaker 1:From Pro Talk . You should learn something from each and every single round. You play to fun from on and off the green. Why would you play golf if you don't play it for money? Just let me put the ball in a hole. This is Behind the Golf Brand podcast with Paul Libert tore .
Speaker 3:What's up guys? Welcome to the Behind the Golf Brand podcast. This week I have my good friend Eric Gono . If you're not on YouTube, then you probably don't know who Eric Gono is. 'cause he is one of the biggest YouTubers out there when it comes to golf instruction over the last couple years. He's really blown up his channel. It's like actionable content. And I mean, my dad was excited and I told him he , I was talking to Eric Gono 'cause like Eric's awesome. So I'm really excited to have him on the show. Just talk about like what he is up to, how he started, where is he going, the whole nine yards. So welcome to the show.
Speaker 4:Yeah, Paul, thanks for having me, man. Excited to , uh, to be here and , and to chat a little bit more. And, and , uh, rock and roll.
Speaker 3:So where are you located right now ?
Speaker 4:So we split time. I'm down in , uh, the Boca Raton area down in south Florida for like, you know, seven, eight months out of the year. And then we're up in , uh, I grew up in Pennsylvania a little bit outside of , uh, Philadelphia and the Lehigh Valley. So we go up there for, for the summertime. But the Boca man, this , uh, south Florida during the wintertime, we came down here in 20, 20 19 maybe. We did a road trip. We did like a six month road trip to do videos with them , with people. And Paul, we came down here in I think January and we were here for two weeks and it was just 80 and sunny and no humidity. It never rained. And I like fell in love. I felt what , uh, you know, felt like with , uh, with South Florida. So I , I think this will be a , a winter spot for us forever.
Speaker 3:Yeah. I mean, going from Pennsylvania where it's like cold as hell, dude. Right. And then you out in Florida and you're like, what are we doing in , what are we doing in Pennsylvania? But then you're like, from there and that's where you're from and you like it there. So it's like that weird balance. But when did you go down to Boca that , like when did you head down there this year? Like recently?
Speaker 4:Yeah, we got down the second week of , uh, October. We had to do some filming in Orlando, so we drove down. Um, and uh, yeah, we did some filming in Orlando and we got down the second week of October. That's kind of what , like, the weather switches down here, sort of like mid-October , uh, then it's not so hot. 'cause the, the kicker, you know, the flip side of it being so nice during the winter is it's, as you know, in Phoenix very hot during the summertime. So there's , uh, three or four months. You , you don't really wanna be down here. It's
Speaker 3:So hot, dude. It's so humid there. It's brutal.
Speaker 4:Exactly. The humidity's, the humidity. I mean, we , I always talk to my buddies about this 'cause we'll debate that where it's like, yeah , if it's 110 in Phoenix, but there's no humidity versus 90 in Florida , but fully humid, it's , uh, it's hot. We'll avoid that if we can.
Speaker 3:So obviously you're a pro, I always ask a question like, oh , are you a pro? Yeah. We already know you're a pro. So were , so you grew up in Pennsylvania, like, how'd you get into golf?
Speaker 4:Yeah, so my dad used to play, was a pretty good golfer. Um , when I was younger and I grew up playing sports, you know, baseball, basketball , um, primarily was like good, good at like eye hand coordination stuff with sports. And I used to go play a little bit with him on the weekends with him and his buddies. And to be honest, Paul, it was like, it was the only sport I played that I wasn't like, good at right away. Like, I wasn't sort of instantly like, grab a ball, do something with it, be, be, be good. So I think the like difficulty level of it drew me in. Um , when I was playing, and this , this is , I started playing when I was like 12, 12, 13, maybe sixth , seventh grade. And by the time I was in ninth grade, I stopped playing all other sports because I was so obsessed with golf, which growing up I would've never thought like I loved playing baseball and basketball in , in different sports . So by the time I was in ninth grade, it was like, all right , I'm gonna focus full time on golf. I was a decent high school player. I wasn't like anything to write home about. I went and played at a small school Lehigh , uh, university by where I grew up. Um, so it's a division one school. It was like a small D one sort of school. And like at that point when I'm in high school and going into college, in my mind I'm still like, all right , I wanna go play on the PGA tour. Like that was my objective. And it took about two weeks of college golf where you play against some people that are decent to be like, holy. Like there's these guys out here are so good.
Speaker 3:Like, so good, right? They're
Speaker 4:All like , oh , just a different ballgame. Yeah, I'm , I'm , I'm like, I'm not even in the same stratosphere as this kid from Louisville who's like not even a top tier program who's just wildly better than me. So I think really quickly in college I was like , um, I'm not even close to being good FAB , I could see the amount of time that would need to be put in to improve, to even like, have a chance at playing anything. And I wanted to like party and have fun and be in college. And so those things didn't mesh well. So my, my PGA tour dreams, which which were never really existed, at least in my mind , um,
Speaker 3:Lasted like two weeks
Speaker 4:At best worked . It was a 14 day , uh, period there. And then I was in college. And , um, at this point in my whole life, I was, I've worked at a golf course from, from about age , um, maybe illegally from like age 14 , um, 1567, all the way through high school, like picking balls in the range. I worked in the restaurant there, starter carts, the pro shop, the whole nine yards. 'cause I needed, I needed to be able to play, like I needed a place to play in practice that didn't cost free .
Speaker 3:Gazillion dollars
Speaker 4:Free . Right . Free golf. Like free golf. So, so I'm working at a , a course through high school. I do well in school. Like I, I was in like, yeah , I did well academically. And , um, so go to go to Lehigh and I'm at Lehigh my freshman year in 2008. Is that right? Yeah, 2008. So 2008 o obviously things happened with the economy and so I'm , my freshman year of college, I'm, I'm going to college. Think I'm gonna go play in the PGA tour. In my mind, I find out two weeks and I'm not gonna go on the PGA tour. Everything happens with 2008, with the economy going downhill. It's like these kids in my recruiting trips at Lehigh were like graduating, going to get MBAs, getting these like really good jobs right outta school to literally a couple months later, like , these guys can't get a job. These are the same guys that I was meeting on my recruiting trip. So yeah , there was a lot that change in that. Um, short period of time, while I'm , this is a long story. While I'm picking balls in the range, a guy that I meet at the golf course, Paul Viola, who ends up being my golf coach, is giving lessons on the range. And he's teaching this older lady , like a 50 something older lady, just trying to kind of hit the ball, make contact. Now I'm picking balls in the range. It's, I think this is like end of fall, but I remember being hot. The range is bumpy. I'm bumping up and down on the range, sweating my butt off, and I'm making like $7 an hour maybe at this point. I pull the cart in on the side and I see Paul give this lesson. And I remember, I'll never forget this, the lady gave him $50 in cash, like exchange 50 bucks. And I was like, did you just give, did you like give her a , a lesson, whatever? He was like , yeah, I did a 30 minute lesson and it was 50 bucks. I remember thinking in my head that he just is gonna make a hundred dollars in cash in in one hour. I need to work like a whole week after taxes to make that right. Like se $7 an hour, I gotta work a whole eight hour shift to make 50 bucks. So that's how I started coaching. I, I'd love , I, I always like, wish, I wish the story was more like, you know , I had this big passion
Speaker 3:To help people romantic . Like you , I wanna make some money.
Speaker 4:<laugh> . It was purely financial. It was absolutely financial. Now it's interesting because it was, it was absolutely financial of like, I'm making $7 an hour, he's making a hundred dollars an hour. I'm grinding pickle balls in the range. He's teaching Sally how to get a ball off of tee. Right? Like, okay, I can learn how to do that. But as soon as I decided, hey, I'm gonna coach to try and make some money here, it, it turned into this big passion. And then I did want to help people and, and get really good at teaching. And it was probably the second thing in my life that I wasn't frankly good at right away. Like, school came easy, sports came easy, friends, girls, whatever. Golfing wasn't easy right off the bat for me. And teaching golf was not easy right off the bat for me. Really . In fact, I'm sure like, yeah, like many coaches, I'm sure they'll tell you the first, like, like those first couple of lessons were brutal. I mean, my first couple of months of teaching they
Speaker 3:A lesson plan. Like, you pull out a piece of paper like today we're gonna talk about blah,
Speaker 4:Blah , blah . Oh , and , and you , and be because you're insecure. Like you don't really know what you're doing. Yeah. You
Speaker 3:Like a total imposter syndrome and you're like, oh, this person's gonna see right through this .
Speaker 4:So you end up giving them way too much stuff. Like this happens in all new teachers. I see . You just, you overwhelm them with stuff. I'm like, listen to me, I'm smart. Here's all this stuff. So, you know, it's brutal for a couple of months. But that, that, that first year or two of coaching being like the second, the same way I wasn't great at golf, I became obsessed with it. Turned into huge passion. I was not great at teaching golf. And then I became obsessed with it. And probably for the next like five to seven years. I mean, I spent 24 7 time I had available, like going to watch coach's coach watching every TV program online. I read every golf book magazine, you name it. Like I, I was in it for like the next five.
Speaker 3:But you're totally geeked out because you're just like, I want to know how this works and how everything works. Yeah.
Speaker 4:I think I, I was obsessed with it. I I wasn't good at it. I wasn't happy that I wasn't good at it, so I wanted to get better at it. And then also, I I , you're getting thrown in the fire . Like I had to go the next day and teach more lessons and like, I wanted to suck less at teaching a lesson. So it was sort of out of necessity, like, hey , I have to get good at, at this. And then once you start to dive into it, it created a passion. I didn't start doing it 'cause I wanted to help people and I was passionate about it. But that developed for sure over time. So that was a long, several minute answer to that question you had , but that's ,
Speaker 3:That's back story . No , that's great . So like, were you still in college when you were doing all this? Or did you , what'd you do? Yeah. So you were like teaching and you were in college and you're working at the golf course or what , what , what was going on?
Speaker 4:Yeah, so I was in school and playing , um, when, when I first started that. And then I had a couple, my, my dad passed away at that time and I had some deaths in my family around the same sort of time. So I ended up leaving school for a little bit, was coaching, went back to school, left school. I, I, gosh, I left and went back to school probably three times. Wow. Probably three times in that period of time. But I was coaching, like while I was still playing. You still working first
Speaker 3:Couple of times . Yeah. You were working and teaching and trying to get through school with real life stuff happening too. Not just like pie in the sky, like, oh, I'm in school, I'm gonna party it up.
Speaker 4:Um , yeah , exactly. Yeah.
Speaker 3:So then how long did it take you to graduate school? Like four years or five years?
Speaker 4:I never did. I never, I never graduated. I went to school for, in 2008. I went on and off for, I probably have three, I probably got three years worth of credits. So I think by the time I was like all said and done with it. But at this point, you know, again, you fast forward as I'm coaching, like I was probably already at that point doing enough financially in my mind it just didn't make sense to like go back and like sit in the classroom sort of thing. Why ?
Speaker 3:Yeah. I don't know . I , I have my opinion in school. I have a lot of it. And I feel like,
Speaker 4:Yeah, I , and I , it's , it's , I think
Speaker 3:It's like that's not real world, right? So it's like, it's all theory and then it's like you have a piece of paper and you can get a job. Oh, congratulations. But like, what if you don't have a normal job? Like you don't need a piece of paper to be straight.
Speaker 4:Totally. Um , I , I , I wasn't ready for school at that point, Paul. Like, I think looking back upon, I wasn't mature enough. I wasn't ready. I wasn't ready for, I, I think I could have made a lot of connections there. I think I could have met a lot of people. Like I do think there were some benefits that I could have got during that period of time that I was just, was just immature and, and didn't take advantage of.
Speaker 3:Yeah. But like you also, I would say you had like the school of life, right? And then like, like how to grind and how to start a business and like how to market and like all the things that, like you don't know that they don't teach you that in school. They teach you how to do whatever. And then you get out and you're like, okay, now I gotta run a business. Right? I gotta get a job. And it's like, you've been doing that and it's like when you try to make enough might of eat and pay for stuff and support and whatever else, dude, it's like completely different. You know? So I think like, I don't know . I have matter respect for that.
Speaker 4:So Yeah. I appreciate that. I think, I think a good mix of the academic and like real life learning would've been, would be like a good, you know , a good mix to have at that age at the same time.
Speaker 3:So then you were teaching , have you al , so when you were teaching, were you always teaching at the same school or the same golf course or were you going around or what were you doing?
Speaker 4:Yeah, Al Bethlehem Golf Club, which was used to be Bethlem Muni, which I grew up working at. Um , shout out Bethlem Muni, Bethlehem Golf Club that I still now, when we go back for summer, I'm still at like the same, the same sort of the same course there. So I like that Paul Guy that I mentioned that I , um, so I'll do the lesson . Viola .
Speaker 3:What's
Speaker 4:That ? Yeah , Paul . Yeah, Paul Viola. He's still there as the director of golf. One of my best friends now. He, he then turned into my coach. He was like giving me lessons for a while and he's the one that got me in there to, you know, be able to, to do the , the lesson stuff like that. But that's, yeah, 20 years, almost 20 years now.
Speaker 3:You're old bro.
Speaker 4:Yeah, 17 years, something like that. It's been a while . Crazy to think about.
Speaker 3:You wrote , time goes by so fast, dude . Money . Um , yeah . When did you like start your YouTube channel?
Speaker 4:Hmm . Yeah, so, so I'm teaching at this point outta school 18, 20, 21. We started our YouTube channel , um, posted our first video January 1st, 2017. So I met Mary, my business partner, the, the lady who does all this stuff with YouTube, which a whole nother story we can get into.
Speaker 3:Yeah, I'll get into that because that's cool.
Speaker 4:Yeah, we met and started talking about doing it and filming and stuff in 2016, but we posted our first video in 2017. So I'm in school in 2008. I started coaching 8 0 9, so from 2008, nine into 2016. Um, and that sort of stretch there. I'm , I'm coaching, like I'm coaching, I'm also working.
Speaker 3:Well you're teaching, you're you're doing it full time , right? Like that's your ,
Speaker 4:That your, yeah. And it's, it started in the beginning where it's like, you know, I was working at the golf course and then I'm like, Hey, I'm gonna start coaching. I raise my hand, I wanna do lessons. And I would give like one lesson a week for like 30 bucks, right? Like, anyone want to come in and try this out? Paul would send some new people to me maybe that either he didn't wanna coach or were new or
Speaker 3:Whatever , overflow or like Yeah . Some dude he doesn't like and be like, oh, let's go ,
Speaker 4:Go check out Eric . It's real cheap. You know what I mean? 30 bucks and , uh, guy
Speaker 3:Playing about <laugh> , like ,
Speaker 4:Yeah , Eric just ,
Speaker 3:You can't afford me, dude, it's 50 bucks .
Speaker 4:Exactly .
Speaker 3:Oh , Eric, do for an hour for 30. I'll
Speaker 4:Go there one hour. Exactly. So I was like, that was a deal, you know? And I could schmooze and talk to people and stuff. So like the , I think the people had a good time for the hour, but like, them actually getting better .
Speaker 3:Were they getting
Speaker 4:Better though? No, no, no, no, no , no . Oh , okay . That's , no , no . There was no improvement happening at all. So, you know, I met a lot of people and became friends with people that I would coach in the beginning, but it started with, Hey, I'm gonna do, I'll maybe do one lesson a week for 30 bucks. Keep in mind, at the time I'm making seven bucks an hour. So to me to make 30 bucks, I'm like, yeah,
Speaker 3:The whole day of the work.
Speaker 4:Yeah, I'm balling out 30 bucks in cash, you know, cash . So yeah ,
Speaker 3:You're like , I'm going bar , I'm going ,
Speaker 4:Yeah , I'm balling out clubhouse . And then like, one lesson a week turns into three, you know, turns into five, turns into 10. But I would say, you know, it took, I think my first year coaching, I made like $7,500. My second year I made 15,000. I doubled every year. My third year I made 30. My fourth year I did 60. And then like my fifth and sixth year kind of before we did the YouTube stuff, I think I went 7500, 15, 30, 60 . And then I did maybe between like 80 and 90 for those couple of years before we did the , um, the YouTube. And that was coaching like, you know, pretty full-time. The golf coach world. A lot of these guys are like, you know, and me included at that point. Like , you know , I work seven days a week, I'm on the mat all day this out . Which really means like, you know, they do a lesson, maybe one or two, there's a break, they're do another lesson . So I wasn't
Speaker 3:Like a break. And then you're like hanging out.
Speaker 4:Yeah . So I was like working, you know , um, you know , working at that point, right . But, but , uh, in my last year or two, which brings us , before the YouTube in my last year or two, before the YouTube, I was actually teaching like, you know, 6, 2, 7 days a week. I was at the course, 10 plus hours a day. You were like
Speaker 3:Full, you were full pack all day. Like, pretty much , yes . A back to back . Like, your day was full.
Speaker 4:I, I didn't know enough about business as much then of like, with my, like , my prices should have been high . I , I could have , but I was, I was there
Speaker 3:Charging
Speaker 4:50 bucks an hour . I think maybe a hundred bucks an hour, maybe a hundred. Like
Speaker 3:Isn't the window kind of small ? Like what did you do during the winter? You wanna go down Florida?
Speaker 4:I , we , so we , there was an indoor place not far from us, and I had a lot of middle school, high school, college, like good junior players Yeah . Who wanted to train all year round. So they would
Speaker 3:Be on like <crosstalk> or something.
Speaker 4:Yeah, they would be on monthly programs. Um, that part I did get pretty right. I could have built that into something pretty big. We would do like weekly group practices and then they'd have their individual sessions. Yeah. So we, yeah, we , we went all year.
Speaker 3:You were busy.
Speaker 4:I was busy. And that's, and that's how, that's how part of the YouTube started, right? To kind of go to the next step is like, I'm 20, I don't know , mid twenties at this point. 34 . Let's, let's say I'm 25, 26, whatever. And I'm like tired. I'm like,
Speaker 3:'cause you're burned out. You're working seven days a week, dude. You're like, this is not what I wanna do the rest of my life.
Speaker 4:Exactly. Well you do,
Speaker 3:But you don't. Yeah.
Speaker 4:Not the way I was doing it.
Speaker 3:No, you work 70 hours a week.
Speaker 4:So I'm like, I'm 26, I'm exhausted. I'm burnt out. You know? 'cause if , anyway , if you love what you're doing, like I love to coach not 50 , uh, lesson , not 50 lessons a week though. You know what I mean? Like, so I was burnt out and I was like, I can't possibly see myself doing this forever for the next 50 years, I guess . What are we gonna do? And so I'm like, okay, I'm gonna do this YouTube, I'm gonna do this online stuff. And at this time, a lot of things happen at this same sort of time. At this time. I just started in my personal development journey. My friend had had said something about Tony Robbins. Um, to me, I made an offhand comedy watch Tony Robbins video. And so I started watching this Tony Robbins, which led me to Jim Rohn . And then I started listening to like Gary V and grant card and all these personal development guys right at this time where I'm like, I'm burnt out. I wanna do this online thing. And Gary v and all, and Grant and all were like pumping this, Hey, you gotta build a brand social media. This is 2015, 16, let's say. So I'm like, okay, I'm gonna do this. I'm gonna do this thing. So I bought a camera now to to , to give a background for this I, my technology. Like I have a hard time turning my phone on, right? Like, I, I , I know no technology whatsoever. So the idea of me trying to like film something in 2015, keep that picture. I have no idea what I'm doing. So I went online. I bought a ca like a Casio camera, like I'm gonna film myself in these YouTube videos. I spent, I don't know , maybe three or 400 bucks for like a camera at that point. And, and a mic. I couldn't even figure out how to film. Like I couldn't get the camera on and like on me with the audio on. So I bought this camera, it sat there for like six months, didn't film a video. It just so happened that same period of time, I'm watching these guys online, I'm burnt out. I wanna build this online thing. I'm gonna do this. Bought this camera that I met my now business partner, Mary Lel , who came, came in for lessons. And this is sort of a separate thing, but it's sort of , um, you know how like there's always opportunities in front of you. I think there's always opportunities in front of you, but like, when you're thinking about it, you see those things. Like they're always there, but you just see them or not. I think these opportunities are always there. I just happened to be ready to see 'em and receive 'em . And so I met Mary, she came in for lessons. I had those group practices going on. Like I mentioned some days Paul, it'd be like a Tuesday. I'd have 20 kids, middle school, high school, college. We'd have music going, we're practicing. It was fun. It was like a cool environment. You
Speaker 3:Enjoyed it? Yeah.
Speaker 4:Yeah. It was cool. And like, she came in and she's like, whoa, what's going on here? Like, this should be a show or something. This should be like, we should do the show about like what you're doing with these kids. And so, you know , I'm like, I dunno if I wanna do a show with the kids, but I , but it's funny you say that .
Speaker 3:Doing YouTube guys , I a camera. So if you can use that camera. Yeah . <laugh> , it's been sitting on a shelf for six months.
Speaker 4:I just bought this Cassio camera back there.
Speaker 3:Its an awesome camera.
Speaker 4:<laugh> . That's funny. That , that's how it went. I was like, Hey, it's so funny you said that. I don't think I wanna do a show, but I do wanna do , um,
Speaker 3:I'm selling a cam , I'm selling a camera if you wanna buy it off me.
Speaker 4:Yeah, yeah . I have a camera for stuff for Butter Box . So she, she came in, she had a background in , um, like pr, right? So she didn't really, she didn't know how to do the camera and all that sort of stuff like that. But she knew like media. Yeah. The short versions, we talked about it. We're like, hey. Um, so I , so I , I had been coaching her for a couple months. So we had spoke back and forth. She saw how the lessons were structured. We had a good relationship back and forth. Um, and I think she, she was like, Hey, I think this guy's a good coach. He's got this cool thing going on here . Let's see what happens. Also happened to catch her at a perfect time where she had time to do it. Like all these things lined up. So we filmed , um, and , and posted our first video January 1st, 2017. You wanna just dive right into that? 'cause I got, we got a , I got a lot on
Speaker 3:That too. It was cool. I love, this is awesome. Okay . I love this. This , I love hearing this stuff.
Speaker 4:So we post our first video January 1st, 2017. And in the beginning of doing these videos, I was gung-ho on like, I want to do real coaching. I don't want to do these tip videos. 'cause at this point in 2016, the guys that were good online is like , um, mark Crossfield, Rick Shields, Peter Finch , um, Chris Ryan. Like, there wasn't many YouTube guys
Speaker 3:At this point. They all, they're all starting, this is like the very beginning. Like no one was doing it.
Speaker 4:This is early. Yeah. This is like, some of these guys have been going for a little bit. And but, but when you looked on YouTube and you saw the videos, the ones that did well are still the same thing as today. They were like, they're , you get , they're a little click beaty . It's like , um, game 40 yards with this one swing
Speaker 3:Tip. Yeah . Yeah .
Speaker 4:And I'm like, I do not wanna do that. I do not wanna play that game. I'm a real golf coach. This is me talking out loud. I wanna do real golf stuff. So I said, Hey, 'cause I'm, I'm doing lessons all day every day . You
Speaker 3:A soapbox. You're like, I'm better than that. I'm not doing that kind of , I'm , yeah , I , that's what I thought .
Speaker 4:I'm like, I wanna do real coaching . I wanna do this not twice
Speaker 3:With Eric.
Speaker 4:Yeah. I'm that , that was the mindset back then, right? I didn't know any better. So I'm coaching all day and I'm like, Hey, I don't have time to film, but I've got a break. I've got a lunch break from, so from 12 to one where I've got this gap, this person canceled. So for the first couple of months it was like that where I was like, Hey Mary, I've got this gap Thursday at two o'clock. Come in then. Um, and I said in the beginning, we're gonna just film me coaching. So like, I don't have time to do this. Just come in film, film me doing the coaching. That's what it was first before the time block. I skipped that. So I said , Hey, I've got these lessons. Come film me doing the lessons. And we start putting out some of these videos. And in my , like the lesson videos themselves I thought were gold. Like, I thought there was this really good
Speaker 3:Coaching . You're like , this is the best video ever. I did . You get a million
Speaker 4:Views. This is so good. Why is anyone watching? So you put up your first video, you know , your first video gets seven views. 'cause it's your, your aunt and your , you know , a couple of your friends, your mom,
Speaker 3:Like , mom , it's you. It's six times and then it's your mom.
Speaker 4:Yeah. No one's watching.
Speaker 3:It's an air . You're like, we got eight video , eight views.
Speaker 4:Exactly. That's how it is in the beginning. So we got, you know, we posted video at seven Views. I think the second one got, well, I remember one of 'em got 30 and I was like, whoa. You know, we're kind of like rocking.
Speaker 3:We're making money now.
Speaker 4:Yeah , well that, that , that's a whole nother story, how long it takes to make money. So we, we got,
Speaker 3:I know , thousand subscribers. Uh, and was it 2000 hours of watch time ? 2000 hours is a long time. We do the math. Like,
Speaker 4:So we , 2000
Speaker 3:Hours ,
Speaker 4:We, I'll get to that point. 'cause it's fun . I think it's how , how long we post until we actually made a dollar. Um, so we're posting these lesson videos of me coaching these kids, which I think are really good, but no one's watching. But everything's so literal. Like, we didn't know anything about thumbnails and the titles were like literal Eric, coaches Sean Fix, you know , fixes this , whatever, like very literal. So no one's watching like this. And after like a literally this for a
Speaker 3:Couple months, you rank for search .
Speaker 4:Yeah. We didn't rank for anything. We rank for nothing. Yeah.
Speaker 3:Right. Yeah. Right.
Speaker 4:Yeah. We ranked for 40 views per video. So, you know, like you , you go film a video. It wasn't that hard for me. That's what I said to Mary, like, I'm gonna give the lesson anyway, the time is for her to come. She had the film take that, go back, edit and pose it. So she spent a lot of time on this and , uh, we're not really getting a lot of views there. And after a while I'm like, okay, I think this is months go by like this. And then at one day I was just like, you know what f it. Like I've cut had enough of this. These videos are really good. I don't understand why they're not getting views. I went online and I searched the like, top couple of golf , um, like , uh, videos, like instruction videos that got views and we filmed. I was like, let's do these tip videos. Like I , I'll do it, whatever
Speaker 3:Our first video, like , I don't care . We're doing it. Like we're doing it. Yeah.
Speaker 4:I'm like, we've been doing it for a couple months, this isn't work. And like , we had some, so the first video we did was like, literally this one tip will add 30 or like add 30 plus yards with this one thing. Right. And it did really well. Like, it instantly like 10 x whatever our views were, you know, whatever we were currently getting. So if we were gonna like Yeah . 60 . Yeah. Yeah. I mean, like, let's say we were getting like 150 views or something, or 300 views maybe. I don't even know if that may , I think this video got like over a thousand. It got like a thousand or three . Yeah.
Speaker 3:You're like, holy crap. Yeah, I bet I , that's like exciting right there.
Speaker 4:Oh, we were puff pumped. And so like, as soon as that first video hit and it , that instruction style, which Mary said we should've been doing from the beginning, but I didn't wanna do, as soon as that hit I was like, all right , we're , we're , we're gonna roll here a little bit. And that was mid 2017. And then literally since then, we've been doing the tip videos. This, we just, we're , this, this year we'll finish our seventh year of, I'm literally still doing the same thing. It's like a little clickbait topics and titles people want. Now the , the content within the video I think is always good and straightforward, but the title and
Speaker 3:Thumbnail. Oh yeah . It's like, but you can't, that's, that's the barrier. Like, that's like, if , if the title and thumbnail suck , like no one will ever watch that video. Exactly . It could be the best video ever made. It could be like the best movie ever made. But if the title and thumbnail suck, you'll never get used . Lemme ask this question. Like, when you do a title though, are they always, I wouldn't call 'em click beatie , but like, let's say you're doing a click 80 title, right? Whatever we call that. But are you going for like browse or are you going for search? Or what are you going for? Like, which in your mind
Speaker 4:Yeah, it's changed over time. So for the first couple years I was going for Evergreen, so I'm like, we're gonna do a video on every single thing. So we have at least one. So forever when people search, you know, Eric Grono golf , dude, we've got left foot, right foot, right knee, left knee, left hip, right hip, right . Oh wow . Left like e every topic wanna do one. And that Paul honestly took us like five years, I mean, hundreds and hundreds and hundreds of views of like, okay, everything under the sun, more or less in golf. We've done now since we've done all the Evergreen, now I'm more like , um, yeah, now it's more
Speaker 3:This move will blah, blah , blah , whatever. Yeah . Yes . You know, like,
Speaker 4:Yes.
Speaker 3:So you wouldn't do a video like how to fix your slice, right ? You'd be like, this fixes your slice and also does blah. Like you don't, you're not , you're not , you're not super literal to try to rank it. It's almost, you're gonna rank anyways now. But like, you know , you're not being super literal. You're more, I don't know , the title and thumbnail are matching. So somebody will actually click it, not be like, okay, there's a million slice videos.
Speaker 4:Yeah. And worst . And like, by the way, this is our seventh year. I'm still learning this stuff. So by no means is this <crosstalk> .
Speaker 3:No , I , I love this stuff. I keep out on this stuff right here.
Speaker 4:Yeah. So like I, we, we will do some still based on ranking, like kind of redo some of those things. Um , yeah. But like a slice video now would be more like , um, you know, we cured , I cured this student slice in it . It'd be something that we <crosstalk>
Speaker 3:In two minutes. Yeah . This drill, these three things cured a slice, blah. Like Yeah . Exactly.
Speaker 4:And you have to don't teach , you have
Speaker 3:To play the game. There is no, there is no guide for video. There's none. Right. Hmm . You gotta learn by doing it and by failing and by failing and by failing and by failing. Yeah . And then you get a little nugget, you know, like, like the negativity works really well too. Like, like if you see something like , uh, uh, I have a video that got like, I mean, for me it's a lot . It's like 50,000 views right now. But like, you know, it's like the perfect launch monitor has one major problem. I did that last year. Mm . Right . Mm-Hmm. <affirmative>. And it was like, that's good , but it's a good one. 'cause you're like, that's good . It's like you, yeah. You have to, I don't know, I've like taking courses and stuff and try to figure out like words and how they we , how your mind works. And I mean, people wanna know that one major problem is it's perfect. Why is it perfect? But no , it's not, you know , and it's a problem everybody knows about , so it's like not that big of a deal, but it's like,
Speaker 4:You know. Yeah. But you have to like, people have been doing this with writing copy and headlines forever. Forever,
Speaker 3:Yeah. Oh yeah, dude. Mm-Hmm , <affirmative> . I got this book. I got this book. It's like a copywriting book. It was written in like the thirties or the forties. It's like some kind of copywriting bible thing. I don't know . Everyone's like, oh, this is a book to get. And it's like, this guy's like doing an , like, he was a copywriter from like 19, 20 to like 1960. It's like the stuff they say. And it's like, all of it's the same stuff as today. It's just a different product, you know? It's like Exactly. You know, eat your crackers or you're gonna, you know, whatever they say back then , I don't know . It was, it's crazy. Yeah.
Speaker 4:It's, it's, I mean , we could probably do a whole hour on like titles and thumbnails in the, and it , it , it's ,
Speaker 3:I know I've seen your title of thumbnails. They work bro. Like Yeah . So who does all that? Are you figuring that out? Or is Mary?
Speaker 4:So I usually, so we , we typically will film like once a week on Mondays. Like we start the week with the filming. I'll come up on Sundays, I'll spend a couple hours and come up with the , with the topics, the content and the title. Like the title and thumbnail. Like I'll come up with that of what we're gonna do. She, she will like create the thumbnail and go through the process of tweaking and stuff like that. But I'll come in with like, okay, these are the , these are the videos we're gonna do today. We're gonna film these two videos. These are the titles, these are the bullet points I'm gonna hit within the video, the things we wanna get done. This is how we're gonna intro it. This is how we're gonna close
Speaker 3:It. Yeah. You script it, you , you script it out. When you fir when you first started, were you scripting your videos? You know what I'm saying? We don'ts , like winging it. Teaching it.
Speaker 4:I'm still winging it. So I Well we don't script anything. The , the only thing we do is like, let's say I was gonna do a slice fix video. Well, high
Speaker 3:Point script. I mean like, you know what you're gonna talk about, not like verbatim, right?
Speaker 4:Yeah. And I would say I script it to the point where I'm like, in this video I'm gonna teach you how to fix a slice. I'll be like, all right , I'm gonna talk about the face being closed to the path. I'm gonna give them this sort of drill. Um, so I might have those, I'm gonna have two bullet points and then I'll talk for eight minutes.
Speaker 3:Yeah. You know exactly what you're talk about. But you know, like
Speaker 4:Ske , I know what I'm , what I'm gonna say. Yeah ,
Speaker 3:Yeah , yeah . It's skeletal. What's the flow of the video, I guess is a better way of saying it .
Speaker 4:But some people like Graham , Steph and I used to watch the finance stuff. Like he, some people will script word for word their whole videos and they're really good at that. I need to be able to just flow with like a concept works better. Well
Speaker 3:That's a good thing 'cause you're a real teacher and you know what you're talking about. See like if you were like, you don't need a bunch of stuff 'cause you're teaching somebody whatever that movement is. Yeah . And so you have to know what you're talking about. You can't just make it up. Um, I mean you can scale outline it so you have a good flow, you know? Mm-Hmm . <affirmative> in terms of like high points, make sure we talk about these five pieces or whatever it might be, but Exactly . For
Speaker 4:Sure
Speaker 3:You already know what those are. 'cause you know how to teach that thing. So it's kind of like, so then when you film, like how many videos are you doing a week? Just two. Are you filming two or three or what are you doing usually?
Speaker 4:Yeah. Our first five years we posted three videos per week. Every Tuesday, Thursday, Sunday. Which is a lot of, I think what our success was, we were just remarkably consistent. 10:00 AM Tuesday, Thursday, Sunday for five years in a row. So like, we would have to tell why
Speaker 3:10:00 AM Is that just a time you picked or is that what the software is saying? Like that's a good time when, when your people are online?
Speaker 4:Yeah, I think half and half. I think it , like conveniently we were like, okay, we do this video and we edit it and post it . We can get it up by 10. Yeah . And also <crosstalk>
Speaker 3:Done . Yeah . We got it out there.
Speaker 4:Yeah. Yeah. I think it was just more of ease to be honest with you. And now , and we still, we still do the same 10:00 AM like that's still, but our people are so used to the videos getting posted.
Speaker 3:Well, they know what's coming out. Like you have to be consistent if like it's the , the one time you're not consistent, you're gonna lose people. 'cause they're gonna be like, and that's the way the algorithm works too, because like, especially as one YouTuber actually, I was talking to him and he said like, you know, like if you look in your feed, it's like he said , what , how do you say he is ? Like goes , I followed so, and I've been following so-and-so for a long time, but I never see him in my feed. Right? Mm-Hmm . And it's, it's because like as soon as you stop watching that dude, it won't show up in your feed anymore. It's like, yes . It's like you ha it's like whatever you recently watched, they'll keep you in the feed. But if it's like six months go by and I don't an Erica Gono video, I'll never seen an Erica Gorham video on my feed ever. And I go look up Erica Gono. So like, people think I know subscribers mean like, oh yeah. It's like, no, it's a vanity metric. Like, like mm-Hmm. <affirmative> . I mean there's a, there's a, there's very, it's very true. If you have real subscribers that care about your channel, they're gonna be watching your stuff all the time. But if they don't then you're kind of, I don't know. You gotta be consistent.
Speaker 4:Yeah . I don't think the subscribers matter at all. It's like, how many views do you get per video? What's the watch time,
Speaker 3:Bro? It's like how many, I mean you could look at your analytics like, you know, what percentage are subscribers and which percentage are not subscribers that watch your stuff and it's like 97% are not subscribed to your channel. Yeah . And it's like even the biggest YouTubers have that. So it's, it's,
Speaker 4:It is what it is .
Speaker 3:It is what it is . It is what it's, you have to be consistent and it has to be good. Um, I don't know . It's like least you don't learn. You don't learn until you figure out why you're failing. Right. Or you wanna figure out why you're Yeah .
Speaker 4:Yeah . And the consistency helps, you know, like the consistency of posting the videos up as big too. But like, you know, it's like anything else, like you gotta be good. The video's gotta be good. I talked to so many people about doing, you know, getting in social media, doing this, that and the next thing. It's like, hey, behind a like yes, we were consistent. Yes, we did the titles and thumbnails. Yes we learned as we went and stuff like that. But it's like, you know, I spent seven years really studying golf coaching becoming a, a pro a lot . Yeah . Yeah. You have to get really good at the thing. And then like, you know, my first video when we turned the camera on, I didn't communicate. That wasn't like this, excuse my language, this communication like yeah. I was like, I, I stood at a camera with no emotion. It was like, hey, in this video today we're gonna talk about
Speaker 3:Slices . Probably said , what's up guys? You probably started like that. What's up guys? It's
Speaker 4:Eric . It was not good. It was not good. So it's like that I also, like, I spent years studying like communication and NLP and how to talk. And so, you know, the , when you click on a video and watch the , the best thing I tell, you know, like what can I do to grow the stuff? Is the , the thing itself, the content itself must be good first. Like that is priority A I think I love talking about this and people want to know the tricks, this and that. Oh yeah. But it's like you need to speak, well you need to connect with the audience and what you are saying needs to be good and it needs to be something they want to hear about. Like they're coming there 'cause they have a problem. You need to solve that and give 'em a solution for it. Right. Something that actually works in terms of the golf stuff. So it's like, it's easy to overlook your , your arm's
Speaker 3:Alright .
Speaker 4:Yeah. It's
Speaker 3:Gotta be good first . Yeah . You gotta hook them too. And you gotta , you gotta hook 'em like in the first 30 seconds. And if you don't do that, it doesn't matter what the rest of the video's. Like it could be the best video of all time. If they're not, if they don't, if you don't deliver. Also if you don't , if you don't deliver on your title and your thumbnail within the first 30 seconds, no one's gonna watch it because they're like, you didn't deliver like mm-Hmm. <affirmative> , you know? I know . I totally , I told it's all, it's so analytical, you know, it really is. It's,
Speaker 4:It's just like a good business though too, Paul. It's like these companies that you get have great marketing and great sales and great funnels. It's like, but the thing you actually sell needs to be really good. And if the thing you sell is really good, like, you know how much marketing Amazon needs to do for people to use Amazon, probably not much. Like Amazon is so good. The product is so good that we're gonna use it no matter what. Right. Like I think in terms of
Speaker 3:Ads, yeah, like you don't care.
Speaker 4:They don't need to like I'm using Amazon for they 200 million people paying Amazon Prime , uh, thing per year. The point being when we have these sort of conversations, I think it just, there needs to be an underlying thing mentioned that like focus on making the content and the videos excellent. Like that's the core thing. And then you can get really good at like the titles and thumbnails.
Speaker 3:Yeah. Like I always say like give value. That's one thing you always, I've always watched with your videos , like you always give value, right? Like the content's good content. Like, and then thank you . Like if you don't deliver on that, I'm not saying you don't, but like if somebody doesn't deliver on good content, like it doesn't matter what the, what it's about
Speaker 4:Now click once and that'll be it.
Speaker 3:And it could be the best title and thumbnail, but the video's crap now. You know , won't the crap won thumb crappy channels , good titles and thumbnails, but you have to have a full package. How long did it take you to get monetized?
Speaker 4:Ha . Yeah. Uh , so we posted our first video. I'm glad you brought that back up. Sorry, I got off that we posted our first video January 1st, 2017. I'm like pretty sure we made $0 the whole first year. If we made any money in the first 12 months, it was under a thousand dollars. Like it was not, it was not much.
Speaker 3:Oh , I paid for all your time, right? <laugh> .
Speaker 4:Oh my god. Like r you you look at the ROI back then. No ,
Speaker 3:It's like
Speaker 4:Negative obviously it's significantly different now, but Oh my gosh. Especially in terms of editing. So imagine Mary three videos per week for a year and $0. Now if you fast forward to year seven and we've had a full-time editor, we've got staff and stuff like that, it's like your time per money is significantly different. But , um, I think it took a whole year. I think that first year if we made money was a couple hundred bucks. And then in year two again it wasn't like we were balling out, but in year two we started to get some momentum. I think we had like, you know , a video, we get 10,000 views. And I think remember we had our first like 30,000 view video and like we started to get the ball rolling there a little bit. And that probably, you know, we made some money in YouTube , maybe like 15,000 or something like that. But it also took those first two years. 'cause I was also doing YouTube. So let's backtrack. When we first started doing the YouTube channel, part of it was, Hey, I can't keep doing this in the range forever. Um, I need to, I need to be able to get a bigger audience of people. But my thinking originally was, if I've got a bigger audience, there's more demand, more people wanna come see me in person, I can raise my prices.
Speaker 3:That's probably your initial thought, right? Like, I , I will be more busy and I'll have more money 'cause I'll be more busy. Not exactly a different busy instead
Speaker 4:Of exactly. But in the first two years I wasn't , no , no one came because of YouTube for two years. Like zero. Not one person came,
Speaker 3:We saw you 'cause all your audience was not in Bethlehem, Pennsylvania. They were all over the world.
Speaker 4:But in year three, that completely changed. Once year three hit, we started getting more views. The audience started getting bigger. People started flying in, people were traveling in literally like right away in year three, I think my third year there was a guy that flew in from Japan to come see me for a day. I, I also remember , um, holy crap, I was listening to a thing Jeff Ritter did. And he said he used to do golf schools and he, he was trying to figure out how much to charge and he said in the beginning when he was doing his golf schools , people were paying so much to travel in, to fly in hotel, whatever. They're paying way more to travel than the actual school itself. And I never forgot that. And I started getting people to come in to travel and see me and I'm thinking like, holy cow, this person paid this in flight, hotel, whatever, I'm charging 'em 150 bucks and they paid 800 to get here. You know what I mean? Like, that didn't add up like that. So it really helped me sort of raise my price for that . So anyway, once our audience grew in the third year, many more people started to come in. And then my prices went from like a hundred an hour to 1 25 to one 50 to 180 to 200 to 2 25 to two 50 to 300. Like as my audience grew. So we got direct income from that. But it also, outside of all the business stuff, I also knew I would stand there on the range and I'd be like, I'm, I'm with one human for the next 60 minutes. So the most impact I could possibly have here today is on one human. And that same 60 minutes, we could film like three videos. And I'm like, if those three videos right now are getting at that time maybe, maybe 5,000 views per per video, I'm like, this one hour I could, I could help 15,000 people, 5,000 times three videos. So help one person help 15. So even though all this was money and financially related, there was also the part of like, holy cow, I could impact, you know, way more, way more people as we do it. And once that third year hit, we started to like really get into our flow and then like year 3, 4, 5.
Speaker 3:Yeah. But then freaking covid happened, right? So then it was like rocket ship to the moon. I mean it like probably really took off then, right? I mean it's already taken off. But then it was like,
Speaker 4:It went even more and it was tricky at that time too. It's like we, we talk about this in 2019 there weren't, you know, there were some people doing online golf coaching online schools, but not a lot. I would say less than 10 people were doing any significant online golf coaching. Like pay per month sub subscription things. Literally less than 10 covid hit. There's 3000 people on skill list . You know, like everyone's doing the videos like that. So I , there's a lot more people golfing, a lot more people will do online coaching, but the competition in online golf coaching a thousand xd . So it kind of like, you know, kind of even evened that a little bit. I think,
Speaker 3:You know what's so funny? 'cause I had like, I had Matt Friar on the show and he was telling me he go , 'cause like I didn't know any of this, but like he said, like all those guys all taught together at the same school in England. Like Mm-Hmm. <affirmative> and Rick Shields like started his channel and like was helping him with his channel. Like they're all, all these guys know each other, all friends, right. And he is like, but the same thing you're saying to me is the same thing he told me. He's like, we all did that to get more clients. Like that was our way of marketing. 'cause how else were we gonna market? We didn't think it would turn into what it , what it's become, you know? Totally . I'm like , that's crazy. It's so cool. Um, but then you, so when did you start your website to do like the, the reviewing and all that stuff? Same
Speaker 4:Time 2018. End of 2018. End of 2000 . So
Speaker 3:Like , it was another way to monetize, right? 'cause you're like, well, you know, then , then people can have me view their stuff. Um , Mm-Hmm. <affirmative> and you have coaching online.
Speaker 4:Yeah. And it's always, again, it's like just being totally honest about it, like, a lot of these things were financially driven as well. Like on one hand I'm like, okay, so on one hand I'm thinking some of these guys would pay a lot. They'd fly in, get a hotel and come see me for like two hours, and that would, you know, cost, I don't know, hundreds of dollars, a thousand dollars . I'm like, Hey, if you just took a video of your swing and emailed it to me, we could get 80% of this done for like 50 bucks. Like we could, so the financial thing ,
Speaker 3:Oh , and you spent , yeah, you watch the video, you spend 15 minutes on it, or 10 minutes, you're like, Hey, it's easy. Like, I'll you all day long.
Speaker 4:And you, you could , you know, nothing's as good as in person , but you could get like, you know, relatively close. Um, so that was part , but I'm like, Hey, instead of you paying me 800 bucks, you can pay 50. We can get almost the same thing done. Uh , that was part of it. And the other part of it was, again, these things sort of for me, have always lined up timing wise . I'm doing this personal development. I'm big into personal development, into this personal development journey. I'm listening to these guys, grant Cardone, Gary V and , uh, Jim Rohn . And at that point, one of these goalsetting things I did was about like how to create your dream life. So this goal setting workshop where you had to like write down like, what would you want your life to look like in 10 years? Write it all down. Create financial freedom. And so I wrote down some of the numbers I would have to hit financially to be able to get all the things that I wrote down on that list. And I was making, you know, this amount and that required this amount. And , uh, I start to do some math and I'm like, I don't have enough hours in the day to teach one hour lessons to make this amount of money that I wanna make. Literally impossible. So like, how could I make that? Like, if there was no logistics, just don't even worry about how you get it. It's like, how could, how is there someone who makes that and how, how do they do it? And the only thing that I could do would be like, okay, people paid a monthly recurring subscription. If I could get X amount of people paying X amount dollars per month, it , it's possible to make that amount of money was the only thing I couldn't do with golf schools. There was no other way in my mind at that point . They
Speaker 3:Have hours in the day. There was only one of you. So it's like,
Speaker 4:It was subscriptions or nothing. It was monthly recurring revenues or , or , or nothing. So again, kind of like me starting coaching golf, it's the same thing of , I'm like, on one hand I can't help a lot more people, but on the other hand, it's definitely like this is the most potential from a business perspective as well. And that was at the end of 2018. So at the very end of our second year, in our third year. And that's when, now, now I had something to pitch in my, because in the videos I give a video out and then I say, Hey, come
Speaker 3:See you in person. Where we go, right? Oh, call me up over at the Bethlehem Golf course. Like
Speaker 4:Exactly. Yeah .
Speaker 3:Now it's like, where can I direct , where can I deliver this traffic? Because you just gave essentially free value for 5, 6, 8, 10 minutes. And it's like they're hooked now. It's like, where can they go now? What next video? Or are they gonna watch somewhere else? They get more personalized attention.
Speaker 4:Exactly. And so, so that somebody started pushing that. And, and because also ethically, like, I think that's the correct thing to do. Like if you watched our videos, Paul , and you had a swing issue, and you asked me about it, if I could see your swing, that 10 x is the chance of me being able to help you and for the small price point you would pay to do it. I do genuinely think every single person who watches our videos, if they did the online coaching, would get much better, much quicker. So I , I also thought
Speaker 3:A little bit of they're getting direct tension . Yeah. Like, I mean, you're getting a bunch of free stuff, but that's the tip of the iceberg. Like if it's what it's about the, it's about the person at that point. Like , what can we really do to fix you? Like Yeah. You know how to fix it. Right. Whatever that issue is. But like, maybe you don't have that problem, dude. Maybe it's another problem.
Speaker 4:Exactly . Exactly. Exactly. So like, so yeah, that was, that was the, that's kinda how the site came about.
Speaker 3:That's crazy. When did you like hit your a hundred thousand? You have a silver plaque, don't you somewhere live in your house?
Speaker 4:Yeah, Mary probably has it. Um , oh , she , she's been much more responsible for like, the backend YouTube success. Like, again , like for a lot of years it's, I like, Hey, we're gonna film at one o'clock. I show up, we film, we go. And that's, that's what I was Cool . So she, she , she did a lot of the legwork. I would , I would say we, I mean we have, I don't even know we have now maybe
Speaker 3:3000 now. You're at a lot.
Speaker 4:I think. Something about that. Yeah. So it was a couple years ago we got the hundred. But I remember when we got that , that was a big, like, that was a big to-do for us for sure.
Speaker 3:Yeah. It's like the big numbers, right? First thousand, first 10,000 mm-Hmm. <affirmative> Next 25. Like, it's these big milestone numbers that are like, it's hard to get subscribers. I don't think people understand that. Like, people might love watching your stuff, but they're not gonna subscribe 'cause they don't even know how to subscribe. They're be like, what's subscribe?
Speaker 4:I , I don't subscribe the stuff. Yeah.
Speaker 3:I only subscribe to stuff when I wanna remember the person and I like their stuff. You know what I mean? Like, I don't just go subscribe to everybody. 'cause
Speaker 4:I'm like, yeah, that's why I , I stopped asking. I used to pitch in all the videos, you know, like, like subscribe, et cetera . And may and May maybe we would do better if I still did. But I started, like, if I would go online and watch content, I watch YouTube all the time. I'm like, I don't even click to subscribe button. So like, I , I'm not gonna ask people to do some of that. I don't do , um, either.
Speaker 3:So , um, I was introduced to, to Eric from Brixton, from Performance Golf. And so like how did you guys like, meet each other and like, how'd you, because you're doing stuff with them now, you're making content with them, aren't you?
Speaker 4:Yeah. Yeah. So we , uh, so Brixton , um, grew up in Pennsylvania, not far from where I was in Lancaster. Never knew each other growing up, but we were similar age ranges. And, and he was close to here. That's cool. So , so he had got lessons grown up from coaches in Pennsylvania that I became friends with as I got older and kind of got in that community and was studying, going to seminars and events. He starts this online coaching thing, performance golf, and he needs people to be in videos in the beginning. So he hires his former golf coaches that he knew in Pennsylvania to do videos . Bob Kramer was the , the one that I was friends with. And he's doing videos with Bob. And Bob and I were friends because we went to these seminars. He said, Hey, Briston , you should contact this Eric Guy . He's doing these videos as a young coach, so on and so forth. And so just super lucky Brisson sent an email over, Hey, you know, I'm looking to do these videos, whatever, so on and so forth. And I remember in the beginning I was like, no, I don't wanna do that. He was like, Hey, come down to Orlando. Come down to Florida. We'll film for a full day. We'll do these videos, whatever. I'm like , I don't really care about this . Whatever. Mary convinced me to do it. She kind of talked me into going down for the day to do it. Thank the good lord that she did that. This is probably 2018 ish the same way. And what a great relationship it's been since then. Performance Golf and Brixton in particular, like when we first started, it was like him and two or three other people, very small team. Small . Yeah . They've got like hundreds of, I mean, they're , they're crushing it now. They're crushing it. They sell , you know . Yeah. Online digital products was the main thing. Now they're doing training aids and physical clubs and stuff like that. They're crushing it . And so it's been really cool to, to work with them and , um, you know, create content with them that they can utilize the team they have and get it to a lot of golfers. Um, so yeah, that's been, it's been awesome. And, and I honestly think they've grown so much since we started and we're at this point here now. I think they're gonna keep growing a ton over the next like 3, 4, 5 years. So I really think we're just kind of getting started, which is exciting. Yeah.
Speaker 3:I had Bricks down the show and I was telling him, I'm like, everyone was saying like, oh, you know, when Revolution Golf went away, they're like, oh, we're gonna be the next revolution. I've heard so many people say that. And I'm like, bro, you're the only person's even come close like that . Mm-Hmm . <affirmative> , you're actually doing it. Right. Like, you're, you're crushing it. Right. And like everyone's all talk Yeah . Crushing , like , you know, like just crushing it and it's like so cool. Yeah. I mean,
Speaker 4:Very impressive.
Speaker 3:Very, very impressive. There's mm-Hmm . There's very few. I don't know of any other brand who's doing it as well, as I'm honest to God. There's not , not even in that space. I'm talking about anywhere in the industry. Like anything product, I don't care. Like, it's crazy. It's ,
Speaker 4:And and they're just catching their like stride in some areas where it's like, I think they're gonna keep doubling . Like, I , I think the next five years performance golf is gonna turn something pretty crazy.
Speaker 3:Yeah , totally . I think, I think it definitely like fills the need too , that there wasn't anything there in the industry. Like it's a bunch of , there's a lot of free content, right. But not like Mm-Hmm . <affirmative> not like what they're doing. Like where it's like the full package, you know? Like you don't have to
Speaker 4:Yeah. And
Speaker 3:Products too. I mean, it's pretty cool.
Speaker 4:It's, it's awesome. I'm really looking forward now they're getting into some of the clubs and , and doing clubs and stuff too, which I tested some of 'em , which I think are really good. And he's given me so many cool opportunities. Like, I've seen , I went to places and met people I would've never met and been and done and seen because, because of , um, Mary and then, you know, and then because of , uh, performance golf. So Yeah. That's, that's exciting . I think if you put aside like the , the golf channel itself , uh, and then you're looking at like, other brands in that industry and people who are doing stuff, performance golf is , you know, stands alone .
Speaker 3:Oh yeah. It's its own, it's on its own pedestal, really. Um, and then if you think about golf channel's been on forever and they bought Revolution Golf, and then what happened? Nothing. Right? Mm-Hmm. <affirmative> . So like, you know , it's like , uh, I think it's cool. I really, I really think it's cool. So then what are you doing? So how many videos are you doing a week right now? Still doing three a week? Or are you slowing down to that?
Speaker 4:We , we pulled it back a little bit. We , um, so one of the, you know Danny Mod ? Yeah. So I did a call with Danny . Oh ,
Speaker 3:No , I know who he is . I mean, yeah,
Speaker 4:Yeah. You know his name and his stuff
Speaker 3:On YouTube .
Speaker 4:Yeah. And I talked with him one day and , uh, we did a call. We ended up talking like three hours. I was in , remember I was in a parking lot at my car serviced. We ended up talking like three hours, all things YouTube, so on and so forth. And he was posting once a week and we were posting three times a week. And we talked back and forth strategy , so on and so , and he kept always, he said to me, he kept telling me like, Hey , I think if you posted less, the videos would do better. Why? And we were always so, well, I think part of it too is with the way YouTube works, my whole thing is like being disciplined and like, post the video, do the thing, keep posting the video, do the thing. But if we post on Tuesday and the video's crushing and doing really well, and then we post again on Thursday, you still traffic YouTube ? Yeah, exactly. YouTube's got a , YouTube has a choice of what video to put in front of potential audience, and they have to do one of two.
Speaker 3:And if it's you and they're liking seeing your stuff, they're gonna just go the next one. They're not gonna like look at the one before it .
Speaker 4:Exactly. So you , it , it , it , it kills the momentum of the video. And so looking back upon it now I'm like, oh my gosh, like, there's so many of these we should have let ride. So we did a little experiment in April this year. We had a video that really did well for the first two days. Hey, let's let this thing ride for a little bit. We're gonna skip the next Thursday post. The video kept going like this. I said, let's keep it going. Let's skip the Sunday post. Kept going like this. And when you look at the views, the watch time in the ad sense , it did three or four times better than if we would've just kept posting new videos. Meaning the total watch time views and AdSense of really one video. Yes. Because it was going this way. So if you get like a one outta 10 video for us.
Speaker 3:Yeah. That's crushing , that's every YouTuber's goal. Every time they make a new video. So they want make a one out 10, which is not easy
Speaker 4:To do . Yeah. Posting, posting less frequently. So YouTube doesn't have, they're gonna keep pushing that first video in front of people and it, and it compounds. If you've got a video that's doing really well and then you keep letting it go and the views keep going, the watch view , whatever, then they're gonna look on that and say, oh wow. That view , that video has 230,000 views and it was posted a week ago. Okay, I'm gonna watch that. Versus just posting fresh new content. So now we're posting one to two times per week, depending upon the performance of the video. So it's a little bit more
Speaker 3:Play . You based . So are you, are you posting on certain days still? Are you just posting depending on what happened? Yeah . The prior video.
Speaker 4:We'll still do the Tuesday, Thursday, Sunday. But like, let's say we post on Sunday and the video's doing really well. We won't post on Tuesday. And if it's still right , I'll look at how many views per hour it's getting and the watch time and stuff. And if it's still doing this way, then we'll, we'll keep skipping posts, skip until the performance declines. And part of it too, Paul is like, we're next year's gonna be your , you can see it
Speaker 3:Too, right? Like, you'll see it like , oh yeah. I mean , I've seen on my videos , it's like , it's doing really awesome and then also just dies. You're like, what the hell? It just died like completely died. Mm-Hmm . <affirmative> , right? You're like,
Speaker 4:And dude , the YouTube, the , the internet and the YouTube to me is like the ocean. It's like, who knows what's going on out there. I don't even try and figure some of the out . It's like, if it just dies, it dies. Move on to the next one. Really . The
Speaker 3:Next one . Yeah.
Speaker 4:Yeah. Move on to the next one. But we're, we're also going into year eight. Like, I can't do golf videos forever. There's a time, there's a time period on like how long we're gonna do this whole thing. And so part of our goal is sustainability. Like how can we keep doing this in year 8, 9, 10? And it's a long time . Posting three videos a week is hard. You know, it's difficult to keep coming up with new topics and tell and so on . So part of it's also, I wanna post a little bit less, but still get, still grow audience, still get better performance. But how can we do it with less videos? We also are gonna start bringing another talent on the channel and test some solo and other talent, stuff like that. Um, so I'm looking more , less ,
Speaker 3:Do you always wanna do instructional or do you wanna do other stuff like on course or like competition or stuff like that?
Speaker 4:We tested some OnCourse last year. Um, like you mentioned before, it's different. It's, it's like we're so on . You guys
Speaker 3:Stay in your lane , dude . That's the problem with YouTube. You gotta in your lane . Exactly . I try , you know , and like for me, I'm like, and I'm nothing at your level, but like, if I do tech or products, like that's my lane. If I do a bunch of like, instruction, like I get a free instruction from so , and some instructor or whatever, it's like a good , good instructor . It fricking doesn't do anything. Like, it's like the worst video ever posted. And it's like, then I go back to where I'm don't normally do. It's like, so it's like you have , it's
Speaker 4:Sucks . Yeah. And , and , and , and to that point, it's like, you get it though, right? It's like people click on our videos 'cause they're looking for a certain thing. Like for me, people wanna fix their swing. They're looking for a solution to a swing issue and frustration. Yeah . That's like, if I click on the Weather channel and I get sports stuff, or I click on sports stuff and I get news, I click on news and I get weather. Like when I click on weather, I want weather. When people click on you, if they want the techno , they that's what they want or
Speaker 3:Whatever . Yeah. Products they want, they don't want me getting a lesson. Yeah . That's the lesson they want. I'll go see Eric because Eric knows , you know, it's, I mean, you know why, I mean, it makes sense to YouTube too, right? They wanna keep people on the platform and if Mm-Hmm . <affirmative> , they're not happy with what they're watching or like they're gonna leave and they're gonna watch somewhere else. So it's like, I mean, it all makes sense. Totally. I mean, would you ever start a second channel or no, you know what I'm saying? Like Eric going on course or something. I don't know .
Speaker 4:We thought about it. You know, Paul, we, we , we did, we did a bunch of OnCourse this past year and it was a good learning lesson for me too, of like, it took so much time. Like, so we, we've got things so dialed in with our YouTuber, we can film, like, it takes two hours a week for me to produce all of the stuff we have and the income we have and so on and so forth. Two hours.
Speaker 3:Amazing.
Speaker 4:So if we do, if we , now we've got Mary , we've got a full-time editor. I have a full-time assistant. Like me personally, two hours. Yeah . If we go do an OnCourse video, it's crazy. M plus two camera
Speaker 3:Guys. Yeah. Like, it's a whole ordeal. Like so
Speaker 4:Much know
Speaker 3:Somebody gave me good advice once I asked him. I said, why do you always film? Why do you always film in your studio? Right? Like, how come you never go on course? How come you never go to the range? He's like, because I can control my environment, like in my studio. Like I a hundred percent can control it. I can bust it out. And I'm like, oh my God, he is right. Like, because I was like trying to do that too. Totally . Like, oh, I'm the golf course hitting whatever driver. Oh my God, what a nightmare. Like mm-Hmm . <affirmative> . It'll look right. The audio, there's like guys mowing, you know? It's like Yeah, exactly. People really care. No, they want , they wanna know about the thing they want , they're there to watch the thing. It's all, I mean, and
Speaker 4:I wanna make it efficient. Like I this , like we , when we do a YouTube mechanics video, if the video's eight minutes, it literally takes us eight minutes and 30 seconds to film it. Like it's, it's quick before turn the cameras down . Yeah. One take, do the video. So when you have that level of efficiency and then you try and do these other, these other things, plus the views are lower, people aren't watching it. Um, it's a lot of time and energy. So nobody
Speaker 3:Wants to watch you play golf. They don't care. Right. I mean,
Speaker 4:Not the , not the current audience we have now . Do I think we built other channel? Yeah, I think
Speaker 3:You the channel. But that's more time and more energy. Is it like, is it worth, I mean, you , that's, I mean, it's a businessman. You gotta ask you like , is it worth all that time and investment?
Speaker 4:No, and it's also not what I wanna do. Like, it's like, for me, where I'm at with the coaching and stuff like that, it's, there's a lot of people who golf, who are frustrated, who wanna get better, who want solutions to their problems, want answers to their questions. I've studied enough and coached enough and done enough where like, I think I can communicate well enough to be able to give those, I think that's more of what my
Speaker 3:Language is . That's you're , I mean , you're, you're a fricking really good instructor and you break it down so people understand it and you're trusted. It's like, why would you go do another thing that is not who you are? Right?
Speaker 4:It's like now I , I will say, I will say to this, 'cause in golf, we're gonna stick with our lane and do that. We are on January 1st, 2000 , uh, next year we are gonna launch a, I'm gonna do a , a personal development channel. So I'm gonna, I'm gonna do a , I wanna get into the personal development space. And so , um, we're gonna mimic what we did with the golf, with personal development. Um, so that will be a new different thing, but that's gonna be a totally different life . Like
Speaker 3:What, like what that is that gonna be a whole different channel?
Speaker 4:Whole different, not not connected to the golf at all. Just like a two completely separate , uh, things . I , I'll be the person in the videos, but it'll be Yeah. Completely separate. Uh, but I think it's a cool challenge. Whatcha talking
Speaker 3:About ? Like what , what what's the premise? I know personal development, but like what ? Yeah.
Speaker 4:Like
Speaker 3:Is it more like what, I guess
Speaker 4:Yeah, I think everything that just goes with improving yourself. Like goal setting , time management, building teams, like building your dream life, financial freedom, like all the things that I've been watching over the past seven or
Speaker 3:So years. You really helped .
Speaker 4:Yeah. Yeah. That changed my life, dude. Like, some of the stuff that I learned that I thought was wishy-washy go , like that goal setting thing I did where I wrote down that dream life. Like when I, when I , I do all that sort of stuff. Like, I spend time every day when like, I meditate every day . I spend like 10 to 50 minutes every day visualizing like my goals and things I want to have happen. And it has been unbelievable how those things have come into my life when I can go , the visual
Speaker 3:Was , I was just reading about something like, it's the same thing where it's almost like, oh, Tony Robbins talks about that, where it's like you've mm-Hmm. <affirmative> . But there was an old video from like 40 years ago. Tony Robbins was talking about that, and he was like saying like, you visualize what you want. And like, I know it sounds self , people say , oh, it's all . No dude. Like, because that's what you want. So you're gonna work towards that. Like, it's not like , oh , it's not like you're creating the future. It's like, if that's what you want, that's what you're creating, you know?
Speaker 4:And that , and those sort of things have been so powerful for me and have, have worked so well and changed my life with it. Where it's like, just like I went up obsessed and studied the golf and wanted to help people with, with golf. Um, I wanna do the same thing with the things that I've learned in personal development. And it's been , uh, so those , you know , those, those sort of things I wanna do videos on. Yeah. So it'll be a cool , it'll be a cool story to, like, it took us seven years to build this golf thing, and I'm gonna see how long it's gonna take to build this. It
Speaker 3:Should be your first video though. Like, you should, your first video should be like, your story and why it's not, what you're talking about. You know what I mean? Be like for sure. This is how it , like, it's like a literally a story, like a 15 minute video about this is how we did it or how I did it and , you know, the foundation
Speaker 4:<crosstalk> . And I wanted to do this the whole way. Like this , this was the plan from day one. I just wanted to prove it and like, put everything in place where I could actually point to like, Hey, here's my bank account on day one and now here's the business on day one, and now here's my life on day one and now here's X, Y , Z . Here's how I feel about myself on day one. And now, like, I have the actual evidence behind anything that I would talk about. So it took seven years. That's cool , dude . That's Yeah. To like, Hey, I've got, got proof behind all of this , uh, this stuff. So I feel right . We
Speaker 3:Gotta come back, we gotta do our podcast. Like after you launch that channel on talk about , because I think that'd be really cool. 'cause people need to see that and like, yeah , understand. I was talking to somebody the other day about that too. I was like, you know, like you can look at things like, oh, hit the fan and broke and life sucks and whatever. And it's like, you gotta look it the other way and be like, if that didn't happen, then this wouldn't have happened. This wouldn't have happened because like, it made me reassess things or fix things or I mean , all kinds of crazy happening right now because of , you know, like you would not expect. Um, no , that's freaking
Speaker 4:Cool, dude. But I think I , I think amidst that, we don't need to go down this lane here today too, but it's like, amidst all that stuff happening and , and things changing in your life and this go on the next thing, like, everything I've ever wrote down on the goal , everything I've ever visualized, I may not always get there how I imagined , but dude, it is unbelievable how those things show up. Like show up , the financial stuff, the business, the people you meet, the things you want. Like it's a , uh,
Speaker 3:It's legit dude.
Speaker 4:Yeah. It's a very, very
Speaker 3:Powerful, you know , my dad used to do and I thought my dad was full of. It's a true story. My dad told me my , like my cousin told me about this. 'cause my cousin , he's worked for my father and he said that my dad would write a check to himself at the beginning of every year about what he wanted to make however much money, right? Yes. And he , every year he would always make more than that number and like, it'd be some crazy number. Mm-Hmm. <affirmative> . And my cousin told me that. He's like, I started doing that 30 years ago 'cause your dad told me to do that. And he is like, you know what? It worked. And I was like, I remember being a kid, him telling me that. And I was like, what? Crazy . I mean, I don't know . Yeah. I think it's like , man , like you manifest it, right? Like
Speaker 4:Yeah. And , and you start thinking like, like, like I said before where I said the dream life thing where I was making this amount and I said, Hey, my dream life gonna cost this. So that , that number for me was 1.2 million. I'm like, I gotta make $1.2 million a year to like, do all these things I wanna do. Now, prior to that, I wasn't thinking about never 1.2 million
Speaker 3:Cost an hour , seven an hour. You're like, I'd just be happy making $14 an hour,
Speaker 4:But like, how am I gonna get to making 1.2 million if I'm never thinking about that? If I'm never, I don't know where I'm going with it. But now all of a sudden if I start thinking about that, then I start like trying to solve, okay, like, how could I do this? Okay, I would need to build a subscription site. Okay, how would I do this? Okay, we didn't need this .
Speaker 3:Yeah , you feel way outside the box, right? Like, and then you start realizing like, there's only so many hours in the day. How in the hell am I gonna even even get to that? I can't work that many hours. It's impossible. Right? Oh ,
Speaker 4:And then you start to see opportunities like, okay, then I happen to meet these guys who could build the website for us. Like, that happened, okay, I wanna do the YouTube channel. I happen to be meet Mary. Like, those are opportunities that are always in front of us. I've
Speaker 3:Never been open to that because you , if you're just like fixated on like Yes , working
Speaker 4:Exactly.
Speaker 3:Making my 50 bucks an an hour.
Speaker 4:Mm-Hmm.
Speaker 3:<affirmative> , you know, I drive my fancy car because I think I'm cool. Yeah. I I I could talk all day about that. I think it's , I
Speaker 4:Think well , we'll , hey, we , we , I , I'll make a thing here too. I mean , the next two , we're gonna post a video a week for the next two years. So we'll do a hundred YouTube videos , um, in the next two years, once we do our hundred video, we'll come back and we'll do a, we'll do a hundred video celebration. We'll do it two years . That'd
Speaker 3:Like , we're like , what ? Like, and I'd be like, oh, it won't be 1.2 million, be like one point 10.2 million or something crazy. Yeah.
Speaker 4:Hopefully, bro , you could
Speaker 3:Blow up . I already know it with what you're doing. Like you're , I know you're, you're already crushing it, but like, the you're doing with performance golf and that, like everything else, sky's the limit, dude. Like, seriously, thanks
Speaker 4:Man. Thanks man. I'm excited. Yeah . Serious .
Speaker 3:I was , I was excited because I , I , I guys Dr . To Bricks and I was like, I want that to Eric. Oh, I'll text him right now. And he is like, okay, cool.
Speaker 4:<laugh> .
Speaker 3:So hell yeah. I mean, you guys, I , where can people find you? I could talk to you for three more hours right now, dude. But I know <crosstalk> . Yeah,
Speaker 4:I , I I almost feel bad 'cause we did so much YouTube stuff like that. We didn't really talk into golf , uh, golf extra stuff, but this's about
Speaker 3:Business this behind the brand . Like , people wanna know about Eric Moore . Like , who the hell is he? Like, not like, oh yeah, they , they can look on YouTube to see who he is, but , but like , who is he as a person and why is he who he is? You know? And what yeah, how does he do it? I mean, this is, this is the real deal.
Speaker 4:Yeah. No, this, this was great. Yeah. I think if people want the actual like, tactical , uh, golf stuff, you can go to the YouTube channel, air Warn Golf, they got all the how to videos. If you search any, anything you're struggling with, put my name in front of it and type that thing in . You'll see some videos on their Instagram too, if you want some shorter stuff. There's some, you know, 30, 62nd clips on Instagram and TikTok. We've been pushing hard this past year. I don't know whatever
Speaker 3:Platform. Oh , is that turning out? All right . How's
Speaker 4:It's been really good. Been really good. I mean, we , we have to still figure out how to monetize that platform better, but in terms of building audience, we talk shock . We went, we went the Gary V route too, where it's like, we'll take a YouTube video and clip that up and use those clips on , um, different platforms. What's nice about our golf videos is everything's evergreen when I'm talking about how to , how to how your left arm works . That was true 30 years ago. That'll be true 30 years from now. It's not like a news thing or something that's time sensitive. So
Speaker 3:A product that's only good, like a new driver, you know, or something
Speaker 4:Like that . Exactly. Yeah. People won't watch that in seven years, but they're gonna watch how I fix how to fix your Fat Shots type of thing. So we've got, we've got so much content that we can clip up and put on other channels. I'm like, man, me , me, refilming, this stuff doesn't even make sense. Like, let's go grab it from that . So anyway, TikTok has been been , yeah ,
Speaker 3:I gotta take stuff . I got all kinds, I get tell you about that kind of stuff. I , this I , gee got all talk , I a show about it. Like , um, you should do TikTok Shop, sell some, Eric .
Speaker 4:We just , we just started it . We just, we just start . We, it's funny you said that. We literally just like , um, and I don't know much about it, but they , I know the people on the team would have just started that because it , that's a whole nother conversation for
Speaker 3:To have too . I've , I had friends from like other golf brands that started TikTok shop and they're crushing it and I'm like, really? They're like , oh yeah, for sure, dude. I'm like , for reals? I'm like, Instagram tried doing that and didn't do anything. They're like, no. Like legit. Like ,
Speaker 4:Well, I'm in , if you know how to do it and , and run it, send , send me some info, man.
Speaker 3:Yeah , I'll tell you . Yeah , I'll see who told me. I mean, I could , but like, that's the thing too. It's like TikTok is going after Amazon's what they're trying to do, right. In terms of like that kind of thing. I don't know if an or , but I don't know . They're always going . Everyone's going after each other all the time anyways, dude. I mean, yeah. Yeah. Well, thank you for being on the show. You guys gotta check out Erica Gono . He's all over the place. You just type his name on like Google, you'll see all his videos and you'll find his website, or you go to Performance Golf, you'll see him there too. Um, it's one of their instructors. Um, and I'm really excited to having him on the show. This is cool. I I , I only knew Eric from his content on YouTube. I did not know him as a person. So you're a cool dude, man. Thanks for being on the show.
Speaker 1:Thanks for listening to another episode of Behind the Golf Brand podcast. You're gonna beat me a golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like, subscribe and leave a comment. Golf is always more fun when you win. Stay out of the beach and see you on the green.