#Clockedin with Jordan Edwards
Are you feeling stuck in life, wanting to grow, improve your income, or build a stronger community? Join performance coach Jordan Edwards as he interviews world-class achievers—including the Founder of Reebok and the Co-Founder of Priceline—who share their success stories and actionable strategies. Each episode provides practical tips on how to boost your personal and professional growth, helping you implement changes that can make a real difference in your life.
This podcast is designed for anyone looking to make progress—whether you're aiming to improve your mindset, relationships, health, or income. Jordan distills the wisdom of top performers into easy-to-follow steps you can take immediately. Whether you're stuck in your career or personal life, you’ll find new ways to get unstuck and start moving forward with confidence.
How to get unstuck? It’s a question many face, and in each episode, you’ll hear stories of how successful individuals broke through barriers, found purpose, and created systems to overcome obstacles. From building resilience to developing a success mindset, you'll gain insights into how high achievers continue to evolve and grow.
Looking to improve your income? This podcast also dives into financial strategies, offering advice from entrepreneurs and business leaders who have built wealth, created multiple revenue streams, and mastered the art of financial growth. Learn how to increase your income, find opportunities for advancement, and create value in both your personal and professional life.
Jordan also emphasizes the importance of building community. You'll learn how to expand your network, foster meaningful connections, and create supportive environments that contribute to personal and professional success. From philanthropists to community leaders, guests share their experiences in building impactful, values-driven communities.
At the core of the podcast are the 5 Pillars of Edwards Consulting—Mental Health, Physical Health, Community Service/Philanthropy, Relationships, and Spirituality. Each episode integrates these elements, ensuring a holistic approach to self-improvement. Whether it's enhancing your mental and physical well-being, giving back to your community, or strengthening your relationships, you'll receive actionable advice that’s grounded in real-world success.
This podcast is for everyone—whether you're an entrepreneur, a professional looking to advance, or simply someone seeking personal growth. You’ll gain actionable steps from every conversation, whether it’s about increasing your productivity, improving your health, or finding more purpose in your life.
Jordan’s interviews are designed to be perspective-shifting, giving you the tools and inspiration to transform your life. From overcoming obstacles to building stronger habits, these episodes are packed with practical insights you can use today. Whether you're looking to grow in your career, improve your income, or enhance your personal life, you’ll find value in every conversation.
Join Jordan Edwards and a lineup of incredible guests for thought-provoking conversations that will inspire you to take action, improve your performance, and unlock your full potential. No matter where you are on your journey, this podcast will help you get unstuck, grow, and build a life filled with purpose and success.
#Clockedin with Jordan Edwards
#235 - Rewiring Your Brain: Micro Habits for Maximum Performance
What if the secret to transforming your health isn't found in radical changes, but in the small actions you take consistently every day? Thoryn Stephens, founder of Brain.One, reveals the extraordinary power of micro habits in this eye-opening conversation about optimizing performance and preventing disease.
Thoryn's journey from competitive skiing to marathon running and Ironman triathlons taught him something profound: structured frameworks built on small, trackable actions create compound effects over time. This realization, combined with a personal healing story that left medical professionals stunned, led him to create the world's largest database of health protocols comprised of micro habits.
The conversation takes us deep into sleep optimization, where simple adjustments like avoiding food two hours before bed and reducing alcohol intake show immediate, measurable improvements on sleep trackers. But perhaps most compelling is Thoryn's discussion of brain health and dementia prevention—scientific evidence suggests that if 30-40% of people followed specific protocols, their susceptibility to cognitive decline would significantly decrease.
What makes Brain.One revolutionary is how it meets people where they are. Whether you're a peak performer or just starting your health journey, the platform helps document your current routine, set intentions, and implement small, sustainable changes. As Thorne explains, "You don't need fancy software—you need a piece of paper and a list to start."
This episode challenges our conventional approach to health transformation. Instead of focusing solely on lifespan, Thorne encourages us to prioritize "healthspan"—staying vibrant and healthy into our 70s, 80s, and beyond through the compound effect of daily micro habits.
Ready to optimize your health through science-backed protocols? The journey begins with awareness of your current habits and the power of small, intentional changes.
To Learn more about Thoryn Stephens:
Linkedin: https://www.linkedin.com/in/thoryn
To Reach Jordan:
Email: Jordan@Edwards.Consulting
Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw
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Instagram: https://www.instagram.com/jordanfedwards/
Linkedin: https://www.linkedin.com/in/jordanedwards5/
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Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call
Hey, what's going on, guys? I got a special guest here today. We have Thorne Stevens. He's founder of Brain1, and he sits on some very interesting knowledge regarding performance and micro habits. Thorne, we're excited to have you on the Hashtag Clocked In podcast. Why are habits so important and why do people struggling creating habits?
Speaker 2:Yeah, habit formation is, I think, like a blueprint. You know these are the things that you do every day, aligned with, you know, your goals and objectives as a human. And by having positive habits, whether that's health or mental, you know, they really can lay the groundwork for success and they also compound over time. So, you know, our focus has been really on habits that drive incremental change in value and then ultimately compound, you know, over a period of time.
Speaker 1:Absolutely. And what are some of these habits that you're seeing that are really making a difference in people's lives? Just for the audience, who's listening, who's like, what can I learn from this? Like, what are some of the habits that they can kind of start to implement or even consider looking at from all the data that you've seen?
Speaker 2:Yeah, I think it depends on your goals and objectives. You know, is there a specific goal you're looking for, such as, you know, better sleep, right, you know brain one. We develop protocols, we work with scientific literature to to basically make those protocols easily digestible to the lay person. And, as an example, you know we're really seeing a lot of interest in protocols around sleep maximization and so by following a structured framework, you know a series of small micro habits. They could then improve a larger uh, you know essentially macro habit like your sleep, essentially you got it.
Speaker 1:you got to tell me what are some of these micro habits for sleep, because I've been tracking it with my fitbit and I look at and I'm like we got a 56 today, we got an 85, we got a and I said what made this work, like the biggest ones I've seen are food intake at certain hours and then alcohol is just destroyer of sleep.
Speaker 2:Yeah, no, I mean literally both of those are top of the list, right? So, uh, you know the concept of intermittent fasting. So ideally, uh, you know not ingesting any food two hours before you have your bedtime. That's a pretty trivial one, but you'll see if you use a sleep tracker. You know the impacts on your HRV, you know in your parasympathetic nervous system and your ability to recover when you don't, you know your body's digesting constantly. So you know the principle or the micro habit of intermittent fasting could be one example.
Speaker 2:Alcohol is another really good one. I mean you can test this on yourself now. You know, with a wearable, you know, go one week of not drinking and then you know, have a couple drinks and you'll actually see how that impacts. You know your sleep overall, but then your REM as well as your deep sleep, and it's pretty linear and amazing. I mean you see the data immediately and how that impacts. You know both from the perspective of nutrition as well as alcohol, other things like you know blue light or not using you know devices, ideally an hour or two, and you know. And then there's additional tools, like things you know related to gratitude. You know taking a moment before bed, and so, as we're developing these protocols, what we see are, you know, just patterns people can follow, you know, ultimately to allow themselves to wind down and have a better night's rest.
Speaker 1:Yeah, yeah. It's incredible because I think back 10 years, 20 years, 30 years and I start to think majority of people never knew how they slept. They just go. I had a bad night's sleep or a good night's sleep and there was no results base. So now we're in a completely different time period where this is happening. So I mean for you I know you've experienced both sides of this how did you get involved? Like, where does your story begin? Where you're getting involved in wanting to build micro habits? Cause.
Speaker 2:Yep, yeah, that's a great question. So I would say after college I began to run and I was never really a runner. I went to a school in Steamboat Springs, colorado, for high school for competitive skiers and snowboarders. So skiing, snowboarding, is a very integral part of my life. But I was never really a runner until like post-college and I was working in biotech at the time in South San Francisco and it was actually my mother that dragged me to a Susan G Komen 10K and that was the beginning of my running.
Speaker 2:And I went from 10Ks to half marathons to marathons and then transitioned from marathons ultimately to triathlon and then long distance triathlons like Ironmans and done I don't know a dozen plus like half Ironmans and a couple fulls.
Speaker 2:And it was really from that experience of training for marathons as well as Ironmans that I began to see the impact and value of one following a structured framework and, secondly, of having micro habits that drive that framework. And so we call the framework protocol, we call the you know the inputs into the framework again a micro habit. Those could just be the things you do on the day to day, how you're preparing for nighttime, what you're doing, you know when you get up in the morning and then last, some sort of a feedback loop. And so once I began training with Garmin, you know, and back then there were these big bulky things. They've only gotten better and better, that's when I was able to really see I could, you know, attenuate my lactic threshold. So go longer, faster, you know, long, stronger, essentially over periods of time, and it was really from that level of training that that led me to, ultimately, the company that I founded called Brain One, which is focused on brain fitness and protocols for brain, as well as health and now beauty.
Speaker 1:Oh, that's incredible and you start to realize like I've actually ran a marathon. I did the Lake Tahoe in 2019 and then New York City in 2021. Your whole body transforms.
Speaker 1:When you start running 20 miles, you sit there and go, I don't need anything, and you start to realize what's good for you, what's not good for you, how do things work, how do you go about it the right way, and then you properly nurture your body to be able to do these feats, because they're not easy task at all. So 100% yeah. So for you. Did you ever have any injuries along the way? Did you ever have any challenges where you're like whoa, this is. I mean that extensive of training can be very challenging on the body.
Speaker 2:Yeah, it can be. And you're constantly optimizing hydration with electrolytes, with proteins, you know, and it's this like constant blend as you're training ultimately for the race. And if you're off on any one of those variables you could hit the wall and, you know, not finish the race. So I don, I don't have a any stories, particularly from from triathlon, but I did, um, I did have an injury about two years ago here in uh in Colorado. So, based here in Colorado, I was born here and um, you know, try to ski as much as possible in the winter time. And about two years ago, um, I was snowboarding and I did a backside 540. I caught an edge and you know I hit pretty significantly and it was a run I do all the time, you know it was basically just like a run of the mill day. But you know, something was off and I heard this crack and I saw my body worker immediately and we didn't think it was broken. But long story short, I go to the Stedman Institute, the number one orthopedic really in the United States, and you know they did an x-ray and the doctor said you know, you have a broken clavicle, you know immediately. And so they're like come back in six weeks. And and I was like, okay, great, what's my, you know, rehabilitation protocol? And the doctor threw me a piece of paper and a sling and was like, okay, here you go, and I'm looking at this and you know, it just seemed so antiquated to me. Uh, you know, literally like this is what they're giving you to help you recover.
Speaker 2:And so I went back to my network and I, you know, reached out to um. You have a vast network of nutritionists and dietitians and so forth, and you know, just ask them. I was like, hey guys, I broke my clavicle, what's a good protocol to follow? And what I heard was collagen bone broth. And then I also worked in some other modalities, like PEMF, which is a pulse electromagnetic frequency, essentially localized. And so Stedman told me to come back in six weeks. I was traveling.
Speaker 2:I came back in three and a half, but I followed a very steadfast protocol again around nutrition. I was doing lots of bison, bone broth and stews and again, I was doing this pump almost once a week. And I ended up going back to Stedman in three and a half weeks and ultimately they did an x-ray and the doctor was amazed. They're like, oh my gosh, you're completely, you know, your bones completely fused and I could was it was actually fused and it was.
Speaker 2:You know she's like, oh, that's amazing. You know what have you been doing? And I remarked that I had been focusing on my nutrition and it, you know, it was this moment she turned to me and she goes wow, we never would have thought of that or, you know, we never would have recommended that. And it was like you're not looking at nutrition as part of what can help the individual. And then you know some of these additional modalities like PEMF and and that really was the impetus for brain one and that concept again of having these health protocols that you can follow to, you know, ultimately improve your health, whether it's injury, injury related or not.
Speaker 1:And I think that's absolutely incredible, because what a lot of us don't realize is we sit there and we go to a doctor and we say the doctor knows all. That's not true. If you go to a surgeon, they want to do surgery. If you go to a pharmacist, they want to give you drugs. If you go to a nutritionist, they want to give you nutrition. And you have to realize who you're getting this information from. So I think the biggest thing for the audience to realize is that Thorne here is getting information from multiple different angles and we should all try to do that whenever we face an injury or whenever we want to do a health improvement or we want to change anything, because the more perspectives you can get, the more you can do. So how does Brain 1 give someone more perspectives? How does it help them understand that there's many different ways of going about these protocols?
Speaker 2:Yeah, that's a great question. So we have compiled the world's largest database of health protocols comprised of micro habits, so brain one. There's three components to the platform. It's the protocol, and a protocol is just a regimen, a routine, what you do every day. It's a micro habit.
Speaker 2:An example of a micro habit could be cold plunging. You know very much in vogue right now. When you look at cold plunging, it's essentially a micro protocol, but it could be. You know the frequency per week, the temperature of the water, um, it could be the duration in the water. So you know, these are all like the essentially sub variables of that micro habit. And then, third, you have a feedback loop and the feedback loops could be based on how you're feeling.
Speaker 2:So example could be like dementia prevention. You know there was a study came back, came out in 2017, initially called the Lancet 2017 or the Lancet 2020. It was republished but it looked at a series of modifiable risk factors. And so we basically take such a paper, we feed it into our AI, we generate editorial that's human approved, and then we generate a essentially a protocol that someone can follow. And you know the. You know the data suggests if 30 to 40% of the world follow these types of protocols, you know ultimately they would not be as susceptible to dementia and that's a really powerful statement. You know again that to me dementia is preventable and so that would be one example.
Speaker 1:I know the audience is sitting there going tell me the protocols like how do we stop? Dementia. How do we stop these terrible?
Speaker 2:You can literally go to brain one and it's on the homepage and people can check that out and it's it's things you wouldn't you know. Some of it's very like. You know things you would expect, so you know that might include. You know things you would expect, so you know that might include. You know where you live. Environmental factors are obviously very important there. You know, another big factor in brain health in general are things like connection. You know how much time are you spending alone and you know people who generally are alone suffer from depression or you know, maybe a lack of purpose. You know that can impact their life expectancy. And so connection alone as a micro habit, whether it's a book club, whether it's a cooking class, whatever it might be but that connection is absolutely integral both to brain health and just your overall health.
Speaker 1:Absolutely, because what people don't realize is that the way we're living, there's many different ways to live and some ways are more optimal than others. Like so for you to go outside. Is it makes sense for you to live, and some ways are more optimal than others, like so for you to go outside. Is it makes sense for you to live in Colorado, like I live in Florida? It's a very accessible place. So it's these areas where you can get outside, get into nature, get feeling a little bit different, because we're all facing challenges mentally. And then it's how do you create these groups and these cohorts where you're able to connect with other individuals on a deep level? So part of me, like I'm just going to share this for the audience. Like I run a men's group and then I also do podcasts, so these allow you to be super present with the conversations.
Speaker 1:Because my phone's the camera. I can't look at my phone, I can't get updates, I can't get anything. I have to be present with you and that's so good because I can learn so much from you and you can learn from it. It's, it's a given back and it's how do you implement these habits into your life? Maybe it's going on a walk with a neighbor. Maybe it's taking your dog out, maybe, whatever it may be. These are easy things you can do to start to change the way your brain chemistry works.
Speaker 2:Exactly, and that's where we start at Brain1. You can just document your current daily routine, you know what are the things that you do, and then you can actually feed it into our AI and we'll make recommendations on additional things. You know, dependent again on what you're looking for, and it's these. You know, these micro habits, these incremental changes that really, you know, over the span of your lifetime, really improve. You know, improve your ultimately your health span is what we're looking at. You know, over the span of your lifetime, really improve. You know, improve your ultimately your health span is what we're looking at. You know the concept of not just looking at your lifespan but your health span. How do you stay healthy longer? You know, all the way into your 70s or 80s and 90s, and by adopting these types of habits now, it just makes it easier in the future.
Speaker 1:Yes, and I think you brought up a major point right there, which is take inventory of where you're at today, Like what are you doing today? Most of us count how many times we go to the gym. We do not count how many times we eat after two hours before bed. We don't count how many days we drink. We don't count how many days we smoke a cigar. We don't count how many days we walk 10,000 steps. So the more things we can measure and monitor, the more improvements we can have. So I love that the protocol starts with what are you doing today? Like, where is your awareness? Because most of us don't even have an awareness level. We just like we do what we do, Very unintentional. So it's a way I feel, like brain one is a wake up to what you're trying to accomplish.
Speaker 2:Yeah, that's awesome. Yeah, we also have protocols coming from health influencers, as an example. So BrainOne, you know it really answers the question. If you've ever looked at a health influencer and been like, hey, what is their health protocol? Like, quite literally, that's the question that we answer. So we're partnering with a number of you know tier one, you know influencers and athletes and so forth to help document their protocols that they could either, you know, share for, you know sell for a dollar, or just you know, share for the mass public. But that concept that we all have our own routines and then the ability of making that a bit social so you can share with people exactly what you're doing as part of your daily health routine.
Speaker 1:Yeah, and the other big reason I wanted to have Thorne on is because, for me, I've been recommending these habits to my clients, but I've never heard it in such a way where you can actually track everything going on. I used to use an Excel sheet and it's like did my gratitude, did my this Explain a little bit more about what you guys do? Is there an app or something Like how are people doing? Yep?
Speaker 2:Yeah, absolutely so. We have a full platform. We have a native app. Currently we're in test flight and we'll be in the app store in about a month, technically in a closed beta. But yeah, the concept is you, you know, ultimately you have your health protocol and then you have a series of micro habits and then you just basically track and then you know we're adding in gamification and different mechanisms to drive people back.
Speaker 2:You know, one of the most interesting mechanisms has actually been content and I didn't realize that when we went down this road. So we have AI-driven content. So, again, we're taking scientific papers, we're summarizing them, and we started with five, we went to 10. We now have 500 scientific papers that are summarized. That model's not perfect. We know that there's retractions and issues with that process, but at least it's the beginning of a foundation. We know that there's retractions and issues with that process, but at least it's the beginning of a foundation.
Speaker 2:And so we started off with this editorial and I didn't think it would be so interesting. And then, as we began testing with more and more humans, the people love it, you know, because, again, it's science backed and it gives a very easy, digestible mechanism for understanding. You know, again, cold plunging as're going next is working with health influencers and having them generate content that they could, you know, essentially socialize on the platform around their routines, um, skincare, you know, overall health travel, whatever it might be, um, and so the content side of this is actually where we're really focusing now and growing, um, I think that's a great idea because I the amount of people when I go to the gym that are watching someone on Instagram going I saw this girl do this leg thing.
Speaker 1:I'm going to see this the amount of people because people just don't. They don't know the gym, so they'll watch someone and they're like this person's got a good workout, like I'm going to start implementing what they're doing.
Speaker 2:Yeah, exactly it's. It's exactly that it's in no-transcript list in Excel and they were just tracking it. And then, as I talked to more team members, you know they're using gamification, they're looking at streaking. How many days did they, you know, stay on the street before they had to break the street? You know, dah, dah, dah, and, and I and I, you know, I just we started talking to dozens and dozens of people and they were all using this Excel based approach, and that's when I knew we really had something around the health protocol. So that's ultimately became the genesis of Brain1.
Speaker 1:A hundred percent Cause I literally sit here and, like I was telling you before, I have a Fitbit, a trackable, awesome, yeah, I gamify it myself. Like I have to be, like it doesn't go, jordan, best night's sleep ever. Like it doesn't tell me, it doesn't give me a reward. I guess, fitbit, you should probably work on that, but sounds like brain one might beat you there.
Speaker 2:I mean, yeah, the, you know we, if you've heard of James Clear and his book it's called Atomic Habits, of course you know there's four laws of behavioral change he talks about and that starts with making it obvious, attractive, easy, satisfying of behavioral change he talks about and that starts with making it obvious, attractive, easy, satisfying.
Speaker 2:And the satisfying component of that is reward. You know, ultimately and you know it could be a small reward An example for me is I'm very active on Strava, you know. So when I'm on Strava, pretty much you know it's really the only kind of social network app that I'm on. But you know, when I'm on Strava and I get, you know, king of the Hill or you know local legend or whatever it might be, it's small and meaningless but at the same time it's what helps propel us as humans and it's that idea of again, some level of reward. So you know we're building that in. We don't want it to be cheesy, we don't want it to be manipulative, like a lot of these. You know digital tools, but really, you know, trying to make it gratifying for whatever you know the, the task is at hand.
Speaker 1:Absolutely. And now that you're bringing it up, I mean Fitbit has some of these, but it's like walk around the world it takes me a year to walk around the world. Like these rewards are not often enough and that, like Tony Robbins talked about, is progress, equals happiness. So you feel that progress in fitness it's sometimes looking at yourself, it's sometimes checking your bot, it's always measuring and monitoring, monitoring. So basically what brain one is doing is allowing you to see more ways to win, because that's what you need. You need easy wins where it's like I did not eat two hours before I didn't drink, and it's a positive, not a hey, I'm deterring from my life and I'm not socializing, exactly.
Speaker 2:Yep, 100%. And you really have to meet people with where they're at. We've done marathons, we've done triathlons, we've used a training regimen most Americans haven't realistically. And further, we've developed the Brain1 platform. We have the core platform, so we have it on desktop is the need for an analog, essentially tracker. You know what does that mean for the older generation? That they don't, you know. And also there's such a backlash between AI and digital. In general, people want to be on their phones less, which I totally empathize, and you know, being a scientist, I mean I literally have like 70 of these journals, you know from back in the day and you know, and so for me, having a checklist that you follow, you know, I think was meaningful. So that's actually something we're adopting in a brain, one where, if you don't want to use any of the digital tools, you could get a monthly tracker. You could do the checkboxes and then take a photo and then feed it into our AI and then it ultimately tracks for you digitally.
Speaker 1:If you want to go that route as well, I love that. Yeah, cause you're out. You are right, it's. I've been trying like I just got my uh, my mother like I got married in November and my mother-in-law she was I was trying to help her with like just being a little more active, so we got her a Fitbit and now she's like it took her a few months, but now she's like I'm the Fitbit king, like I wear it all the time.
Speaker 1:She's like I know how many steps I'm doing, I know when I'm doing better, I know when I'm doing worse, and you're just in a much better headspace. So what do you think brain one could really do for people and what do you think is the impact? I mean, you're already seeing it with the beta testing, but what do you think the impact that these people will see? And should people kind of get involved?
Speaker 2:Yeah, I mean, I think you again, if you have a specific goal, you need a structured framework in terms of getting there. You know you look at like running a marathon. I mean you could just go out and run a marathon, but you know, if you want to hit a specific time and a certain level of fitness, you know you need to follow a structured framework, generally speaking. I mean there's also people who absolutely don't, you know, but for most humans and it comes back to, you know, the very initial point around micro habits, you know, driving essentially incremental change, and so that's very much we've been focused on and and so that concept of again, can we reach a billion humans and, you know, help them prevent dementia by offering these structured frameworks and protocols and you know the word protocol can be a bit daunting. Again, just to regimen or routine, and the reality is most humans are already following one something. What does it look like when you get in the morning?
Speaker 1:And I think that's what I'm hoping from this podcast, that it's a wake up to go. What is my routine Like? What do I do on a daily basis? What do I do on a weekly basis? That's it, and you don't need any.
Speaker 2:Yeah, you don't need a fancy software or anything. You know what you need is a piece of paper and a list and you just start and you write down, like what are the things you do every day. If you have kids, you know what does that look like. We've also seen a need for travel protocols. So when I'm here in Colorado, I am steadfast in my routine. You know I do Pilates three days a week. I try to ski. Every day I do cold plunging. You know I'm like absolutely steadfast when I'm traveling. Most of my teams in LA, you know my, my protocol gets thrown all over the place. But having a structured framework so you get up in the morning, even if it's three things, you know, direct sunlight, hydration and a hundred pushups, you know, whatever that might be, um, something that you can follow, that's easy digestible, you know, then, um, you can be successful ultimately 100.
Speaker 1:I mean you're bringing up a major point because as more people, especially in this day and age, travel is becoming more and more affordable, more people are going. It's like should we throw away everything? It's no, you have to adjust, that's it. What did it like? If you guys didn't hear what thorne said? He said 100 push-ups. That doesn't mean he's got to go to a gym, that doesn't mean he's got to go do anything.
Speaker 2:Exactly.
Speaker 1:But he's looking out in some sort of way.
Speaker 2:Yeah, 100%, yep, and so when I'm traveling, you know that's what I try to adhere to at least three days a week, but you know it's tough, and then you're later in family and holidays and all the things. At least you know to your question at least having you know, starting with a structured framework, I believe will help get you there sooner.
Speaker 1:You know, the hardest part in all of this is human adoption and, you know, really making that behavioral change 100%, and the biggest issue that a lot of people feel is that they do it and then they might let themselves down. But what we need to all realize is that if you set a goal and set an intention, you're moving closer to your goal.
Speaker 2:That's it the first step you know, just just having just just documenting what you're doing today and then documenting where you'd like to go, you know, and then we can help fill in the gaps between you know what that is relative to micro habits, and in some of those you know regimens and whatnot. But yeah, that's exactly the starting point.
Speaker 1:Yeah, it makes a huge, huge difference for a lot of people. And then, what have you seen with the beta users? Have you seen them adopting it more? Are they using it? Are they playing with it? Is it something that they're? How's that been going?
Speaker 2:Yeah, so we have two different work streams. We're working with B2B clinicians, practitioners and we're fully deployed and have a large number of users there. When they're working directly with a clinician or a practitioner, their motivation may be higher and so usually the adoption is also higher. You know we also have a wait list. People can add on brainone and then we're allowing people to come in as a cohort. You know a lot of these humans are more peak performance based or maybe have run marathons, triathlons, so they have an idea of how to use a structured framework like this, so that also can help them be more successful. But you know, again, it's really meeting the people where they're at. You know there's some people who will never use a digital tracker or use it, you know, very intermittently, and so that's also important too. But you know, really the adoption is is the. You know that's the key to the success here.
Speaker 1:Absolutely and for you you mentioned that you have a big goal with dementia like helping these people.
Speaker 2:How many people is it you said I mean for Brain 1,? We'd like to reach a billion humans and help them optimize their brain fitness as well as their overall health.
Speaker 1:So my point being here is that you set the goal for a billion people. There's 8 billion people on the planet. That means that you have to meet all these people at these certain areas where a majority of America is a little overweight. A majority of America struggles with this. So I love the fact that you're constantly iterating and not sitting there going like hey the athletes really like it.
Speaker 1:Obviously, you know what I mean. It's their go-to. And then it's how do we get the new people in? How do we get the people thinking more about health and wealth and really living that healthy life that you're talking about, and not just living long, but living healthy?
Speaker 2:That's it, and the power of small, incremental changes. You know, again, like you can't. That's why so many people fail and they're like, oh, you know, it's a new year, new me, I'm going to lose weight. You know, like you have to start small and measured and then grow. You know, ultimately, and um, you know, there's very much a framework to that and that's what we're we're applying to it.
Speaker 1:I completely agree with that. Yeah, back in 2023, I literally set the goal to work out every single day and it's a crazy concept, but it's like hey, and then I was literally going on Instagram. I'm like workout, one workout too. And I got to like 400 workouts and I just realized that I was like you know what it's?
Speaker 1:Because at that point I'm like it's so ingrained in my life that I'm like I work out, like I keep physically fit, I do different things, and the more you introduce this into a daily activity and I know Thorne wasn't mentioning that, but I've just taken a lot of value from it's hard to do something three days a week. It's much easier when you're like I ski every single day. I mean, I see the mountain in the background. So it's just like if you're able to do that little activity I run one mile a day, whatever that is then you can build real compounding. Instead of going I go to the gym three days a week. That's great, but like if the other days you might be falling off. So it's like how do you just keep that momentum and keep running at a deficit so that your body can actually handle what's going on?
Speaker 2:Yeah, 100%. No. That's very insightful. I think you're totally correct there.
Speaker 1:Absolutely so. Thorne for you. Where can people learn more about Brain 1? What can they do if they're sitting there going? I want to get involved. I want to take action today. What can they do?
Speaker 2:Yeah, they can go to brainone and we have a short assessment and they can be added to our wait list. And yeah, you know we're pushing people through as quickly as we can. There's been, you know, tremendous interest in what we're building and how we're building it, so that's very exciting. But we're trying to reach as many people as quickly as possible.
Speaker 1:I love it and I'll put all that in the show notes. And the other major thing I want to add is that Thorne is like one of the first people I know that is literally a scientist first and he's combining this with the habits that you might sit there and go. These are very simple, but these are what's making a difference. Trust me Thorne I've spoken to him several times this guy knows his stuff. He knows a lot about, he knows all the different intricacies and if this is working best for what the people are, then this is what everyone needs to do. So definitely go check out brainone and you'll definitely you'll thank Thorne later. Thank you, jordan. We appreciate that.
