#Clockedin with Jordan Edwards

How Rod Khleif had a $50M Loss Became The Blueprint For A More Meaningful Life

Jordan Edwards Season 6 Episode 282

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We trace an immigrant’s climb to real estate wealth, the hard fall of 2008, and the mindset tools that rebuilt both finances and purpose. Rod Khleif goals, decisions, action, peers, and service form a durable system for success that outlasts any market cycle.

• immigrant beginnings and early money lessons
• mindset and identity as the lever for results
• losing $50m and the psychology of recovery
• goal setting that creates hunger and focus
• decision, first steps and beating analysis paralysis
• power of peer groups and accountability
• limiting beliefs, fear and practical antidotes
• podcasting origins and value-first bricklaying
• focus habits, meditation and weekly reviews
• progress over outcomes and sustainable motivation
• service, philanthropy and the art of fulfillment
• health routines, gratitude and stress tools
• relationships, depth and long-term support
• spiritual curiosity and personal alignment

Go to rodslinks.com or text LINKS to 72345 to get the free Goal Setting Workshop and resources


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Email: Jordan@Edwards.Consulting

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Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min

SPEAKER_02:

Today's guest is someone who has not just built wealth, but built meaning. Rob Khalif is a real estate investor, philanthropist, and the host of one of the top real estate podcasts in the world. He's owned thousands of properties, built massive success, lost it all, and came back stronger than ever. Rod, I'm so grateful to have you on the hashtag ClockedIn Podcast. Where does your story begin? Because to make 50 million and lose like and then to make it back is a very challenging Well, it sucked.

SPEAKER_00:

Okay, we'll start with that. But thanks for having me on the show, brother. Let's have some fun today. So uh I'm gonna go way back because I think it'll lend some credibility to the story. So I'm a Dutch immigrant, okay? Think wooden shoes and windmills. And I immigrated this country when I was six years old with my uh brother Albert and my mother's vancha. Uh, and we ended up in Denver, Colorado. And I will tell you, we didn't have much. Uh we uh, you know, I grew up, we shopped at an expired food store, believe it or not, they had it back then. Uh we uh also we had powdered milk with a cereal in the morning because it was cheaper than real milk, and trust me, it sounds better than it is. And, you know, and uh I candidly wore clothes from the goodwill and the salvation army, hand me down clothes all the way through junior high school till I lied about my age when I was 14 at Burger King. Told them I was 15 and and got a job flipping burgers so I could buy my own clothes. Yeah. And uh, you know, I know people had it harder than I did, maybe even have it harder now with all the craziness, but I knew I wanted more. And luckily, my mom had an incredible work ethic, so she babysit kids so we'd have enough money to eat. And with her babysitting money, with no formal education, she was a bit of an entrepreneur, so she invested in the stock market successfully and also invested in real estate. Well, her first real estate acquisition was a house right across the street from us. She bought when I was about 14 for around 30 grand. I mean, that was exactly 30 grand. And then when I was 17, she told me she'd made$20,000 in her sleep. It'd gone up in value$20,000. And I'm like, what? You made$20,000. This was when$20,000 was a lot of money. It's 1977, okay? And you made$20,000, you didn't do anything? Screw college. I'm getting into real estate. So I got into real estate. I got my real estate license, my broker's license, actually, which you could do back then with education. I could have had my own office and I was smart enough to go work for somebody else. But and and and that ties into the story, actually. So, you know, my first year in real estate, I made about eight grand, and my second year maybe 10 grand. But my third year, which was 1980, I made over$100,000, which back then was a lot of money. So, what happened between your two and your three that caused me to 10x my income? Well, what happened was I met a guy, the guy I was working for, the broker I was working for, taught me about the importance of mindset and psychology and how really 80 to 90 percent of your success in anything is your mindset and psychology. Only 10 to 20 percent is the you know technical stuff we talk about on our podcasts, and you know, and it's it's the do and it's to keep freaking doing. And so, you know, fast forward to today, I've owned over 2,000 houses that I've rented long term. I own thousands of apartment units now. In 2006, my net worth went up 17 million dollars while I slept. Wow, and that's what I said. Wow. And I got a head so big I could barely fit it through a freaking door. I thought I was a real estate god. You know when that happens, god of the universe will give you a nice little smack down.

SPEAKER_03:

Yeah.

SPEAKER_00:

Well, that was the 2008 thing you were talking about. I lost$50 million conservatively in 2008 and nine. And so, you know, what I'm known for talking about is the mindset it took to have 50 million to lose in the first place. And maybe as important, at least, maybe even more important, is the mindset to recover from that to the success that I'm blessed to have today. And so, you know, I'm happy to drill down on some of those strategies, which you like.

SPEAKER_02:

Absolutely. I mean, I think first of all, it's incredible that you had the awareness to know that your mom made money and you're like, she was working at this much wage and she was able to make twenty thousand.

SPEAKER_00:

Well, we always had a house full of kids. So she was babysitting kids and always had a house full of kids, and and I don't think it was a legal daycare center, but but uh who cares? But she was a good, she was a really good uh person. But uh, but yeah, no, she she inspired me, and it's kind of interesting. You know, I I had a boot camp in Denver and uh had a thousand people there, and they brought her in a in her wheelchair from assisted living, my brother's came. I love that. And I was behind the curtain crying like a little girl because I, you know, she's the reason I got into real estate, you know. But uh yeah, but yeah, so you know, I I met this guy, his name is Gino that I work for. I was dating his daughter, and he taught me about mindset and psychology. And since then I've worked I spent 23 years with Tony Robbins, who's the best in the world at it. But yeah, if you want to, if you'd like, I can discuss some of the strategies I use to recover, because the same strategies if you're listening, you would use to get started, okay? And and it starts with goals, okay? Absolutely. The first thing is goals. You got to know what the hell you want and why you want it, or you're not gonna get anything, you know. So, so you know, uh, one of the things I do, you know, at my boot camp, the first thing we do is a goal setting session on steroids. Because again, how do you get anything if you don't know what it is?

SPEAKER_03:

Yeah.

SPEAKER_00:

Uh, and you and and the the importance of goals, it's really not about the goals, it's about the fact that they prompt you to create a hunger. You you need a hunger, or what Napoleon Hill in his book Think and Grow Rich calls a burning desire. You gotta want it. And that's how you push through fear, that's how you push through limiting beliefs with the goals.

SPEAKER_02:

The bigger the the bigger the vision for you, and it can pull you forward, and it's gonna force you to make different decisions.

SPEAKER_00:

That's it. It pulls you into it. And in fact, one of the other things we do at my boot camps is we do an identity uh statement where I have people write their identity and what what they hope to embody as an identity, because there's no greater force in the human psyche than need to remain consistent with how we identify ourselves. So anything you put the words I am in front of is an identity statement, and people really get a lot out of that. But so yeah, it starts with goals. You got to know what it is you want and why you want it. And and um I do a goal setting session uh, you know, most years of the first of the year, and I've got one on my link tree. It's at rodslinks.com, and there's a it's at the bottom there. I'm not gonna try to sell you anything, but it's about an hour presentation. There's a guide you can download. And here's the thing, Jordan, people spend more time planning a freaking Christmas party than they do designing their lives. Doing your goals is designing your freaking life, okay?

SPEAKER_02:

I completely agree. Because the the biggest challenge here for a lot of us is that we just kind of wake up and we're not living on purpose. That's it.

SPEAKER_01:

That's it.

SPEAKER_02:

We're living behind. And that's why the whole podcast was called Clocked In, because I'm like, we should be working. I love it. You got to be working towards your goals that you want to accomplish.

SPEAKER_00:

Or you'll never get them. Yes. And and uh so yeah, um, you know, and and so go to Roslinks or if you're driving text links to 72345 and go to the bottom of that. It's my goal setting workshop. And that doesn't, even if you're not interested in real estate, it will help you. Have your have your spouse do it, have your kid if they're over 10 years old do it, have them design their lives. It's incredibly powerful. You'll leave incredibly motivated.

SPEAKER_02:

The framework for anything is just understanding where we're at.

SPEAKER_00:

Well, uh well, yeah, but but also uh identifying what we want. Yes, because otherwise we're gonna stay where we're at. Okay, so so it starts with goals. Then the next piece is you gotta make a decision. And you know, um, and I don't mean dip your toe in the water. I don't mean one foot in, one foot out. I mean it's done. Okay, you just decide. Like when I was when I lost everything, I the first thing I did was reassociate with my goals. I'm like, okay, I was hiding under a rock for a while with my eyeball poking out, feeling sorry for myself. But then I reassociated with my goals, then I decided, okay, enough, could be in a big puss, get up and make something happen.

SPEAKER_02:

How did that feel when you started to realize that you were going from this 2006 to 200 like nine where you're you're seeing the opportunity come and then you're like, oh no, I've been.

SPEAKER_00:

Well, I mean, I I I literally lost 50 million dollars. So it sucked. Okay. I thought I was set for life. Okay. I'd I had 800 houses, I had several apartment complexes, and the whole thing imploded. Um, but but you know, I lost it all. And and so um, you know, so like I said, I reassociated with what I wanted again, okay, just after a few months. And uh uh then I um then I made a decision, okay, get off my ass and go make things happen again. I built a litigation support company that it was a$10 million company with 60 employees that I sold a few years ago, but that's what I built out of the ashes of that. But that's the second piece, you got to make a decision. You gotta decide that enough is enough, or or you know, the if you're if you're um you know, you you've got to decide you want more out of life. And the you know, the Latin root for the word decision means to cut off. So a great example of metaphor for a decision would be if you're gonna attack the island, you burn your ships because you're taking their damn ships home. That's a decision, it's done, okay? So then the next piece after a decision is you gotta take that first step. And you know, a lot of people get caught up in analysis, paralysis, you know, and those of you that are analytical, that are that are listening, I love you, you know who you are, and you also know how you have to check off every single box before you make a move. You can't get ahead doing that, okay? You know, Dr. Martin Luther King said you take that first step in faith, the next step will be revealed. You don't have to see the whole highway, you don't have to see the whole path. Yeah, you know, and so, you know, and so I'll tell you, those of you that struggle with this, just use the analogy of driving across the United States at night. You know you can make it, you know other people have made it before you. Yeah, you may have some obstacles, but you know it can be done. It's the same way with this or any business you get into, but you got to take that first step. And so for me, it was, you know, get myself up, make a decision, and go kick ass. And and I did. And uh again, again.

SPEAKER_02:

And um And it's the follow-through too. A lot of us don't realize this, but we we set the big goal. Like I was giving a presentation today, and we talked about North Star action steps, and then it's the accountability that you're actually gonna show up and actually do that stuff.

SPEAKER_00:

Yeah, and that's one of the benefits of being in a group of people that are doing this. My like my warriors, my coaches, my coaching students, I'm gonna brag for a minute. They own somewhere between 267,000 and 300,000 units under my tutelage, okay? That's just multifamily. They also own tons of senior housing, tons of student housing, tons of mobile home parks.

SPEAKER_02:

The funny thing is, I've been I was prepping for this podcast, right? So I looked at your different um YouTubes. I found one from two years ago. It's like 150,000. I know, oh, I know find one from 10 months ago, it's like 240,000.

SPEAKER_00:

It's still closing every freaking every day in our warrior, in our in our Facebook group. It's just it's unbelievable. It's incredible. No, it's it is incredible. And I get goosebumps thinking about it. It's kind of gotten a life of its own. But the key there is they do these deals together. Okay. So, you know, we discovered, we did an analysis. My daughter who works for me did an analysis a couple months ago, and we discovered 98% of those deals were done between warriors, between students. Wow. So if you know, if it's real estate that you're interested in, you want to get around people that are doing what you're doing, people that think what you think is hard is easy, because a rising tide lifts all ships. And you want to be around, and that's another piece, you know. Um, peer group is super important. Let's talk about peers for a second. You know, um, because I'll tell you, you show me your three best friends, I'll show you who you are in every aspect of your life, your health, your happiness, definitely your finances, okay? And see, the sad reality, Jordan, is people spend, you know, spend their time with someone they went to school with or someone they work with. And those people, you know, they may have their own fears and limiting beliefs. And and um, you know, and and I'll tell you, and well, I want to talk about fears and limiting beliefs in a second, but you know, they may hold you back because of their fears and their own limiting beliefs.

SPEAKER_02:

And it it's gonna show up in a very unique way where it's you do something different and it's like, Rotten, what are you doing?

SPEAKER_00:

Yeah, exactly. Oh, yeah, or come have a beer, you know. Don't you don't want to work out?

SPEAKER_02:

You don't even realize that it's the limiting beliefs.

SPEAKER_00:

And it can be love, it can be love that's holding them, holding you back. Um, well, anyway, let me circle back to limiting beliefs for a second. So when I immigrated this country, and I have some props here to show you. When I immigrated this country, I got thrown into school, I found out what bullies were for the first time. And my mom thought it'd be a great idea to send me to school in these wooden shoes, these are the actual freaking shoes, and these leather shorts that Germans wear for Oktoberfest. So I got my ass kicked just when I went in, and then of course this was like crack cocaine, so I got my ass kicked again, you know, and then the bullies would chase me home from school, and she'd chase them off with a fly swatter, and so I get next day ass beaten. And I came up with this belief system that wasn't good enough. I used to ask myself, how can I make them think I'm good enough? You know, and and you know, a lot of people have these limiting beliefs, Jordan. You know, I'm not good enough, I'm not smart enough, I'm not strong enough, I don't, I'm not analytical enough. That was another one of mine. You know, I don't have enough time, I don't have enough money. But see, here's the thing there's a reason the acronym for belief systems is BS, because 99.9% of them are BS, but we believe they're real. You know, I used to be afraid to raise my hand in front of 10 kids in a classroom, fear of rejection. Now I speak in front of thousands and thousands of people a year in freaking flip-flops and shorts typically. You know, uh and but it took a while for me to get past that. And so here's the thing if you're listening and you know you're aware of one of these limiting beliefs, sometimes you're not consciously aware, but if you know you're aware, when it pops up, drag it out into the daylight with your adult rational mind. Look at it, recognize that it's BS, because it is, and and it'll dissipate over time. But you got to consciously pull it out in the daylight when it happens. I super important.

SPEAKER_02:

I love that because it forces us to raise awareness to something that we might not even be thinking about.

SPEAKER_00:

Exactly. Yeah, and and the key word is consciously. So that's limiting beliefs, you know, and and as it relates to fear, you know, everybody has fear. The most successful people on the planet have fear, you know, but they push through in spite of it, okay? And and uh, okay, so back to peer group for a minute. So when I was losing everything in 2008-9, I was in Tony Robbins' platinum partnership, it's like high-level mastermind. It was like 130 grand then, it's more than that now. And I was around people that were killing it in the crash. Yeah, I mean, and this, and I was in there, it was 2008-9 when I was in that group, and and they were killing it, they were thriving. And they're like, get up, you puss. 50 million, chemilian, go make something happen. Quit feeling sorry for yourself. Yeah, that's who you want to be around, right? You want to be around a peer group that validates you and praises you and encourages you and holds you to a higher standard. And that's again, that's so get around people like that. That's one of the advantages of my warrior coaching program. Uh, but uh, you know, get in a group like that at people that want more out of life. And I'll tell you, sometimes these naysayers are family.

SPEAKER_03:

Yeah.

SPEAKER_00:

And I'm gonna tell you, love your family, but proactively choose your freaking peers.

SPEAKER_03:

Yeah.

SPEAKER_00:

Okay, super important. Um, but the next piece I'll mention briefly is is playing to your strengths. You know, um so many people feel like they have to build their weaknesses, but I gotta tell you, your strengths are your greatest assets. Like in my space, I teach people how to buy commercial real estate, multifamily, and other asset classes, and there's lots of different hats you can wear. You know, there's there's the person that finds the deals, the person that underwrites the deals, the the asset management after you buy it, the person that finds the investors, deals with the brokers. There's lots of different hats. But you want to play to your strengths. Here's why you're you're you know, when you're playing to your strengths, you'll love what you do because it's something you're good at, right? So you never work another day in your life. Also, you know, you're passionate. And when you're passionate, you have the ability to influence people, okay? And and influences you, you know, you it's it's required in in any business. You have to influence people to invest with you, to partner with you, to work with you. And if you're passionate, they want to be around you.

SPEAKER_03:

Yeah.

SPEAKER_00:

So so if if you play to your strengths, you're gonna be passionate. You have the ability to influence, and that passion uh breeds innovation, breeds creativity. If if you hit a speed bump or you get your nose blooded, you get your ass kicked, you're able to push through it because you're still passionate about what you're doing. Does that make sense?

SPEAKER_02:

Yeah, and you're not so attached to the outcome, but it's more about uh getting there along the way.

SPEAKER_00:

Yeah, well, you're enjoying it. So, so you know, uh and so so that's that's another big piece.

SPEAKER_02:

So I I mean for you, Rod, you you talked about how you had different groups, different peers, different people.

SPEAKER_00:

Mentors, mentors, yeah.

SPEAKER_02:

Is there anyone that really impacted your life? Because I know there's so many.

SPEAKER_00:

Tony for sure. I mean, Tony, Tony Robbins, the best in the world at mindset and psychology. Uh huge impact in my life. And and I was on his team for eight years, followed him around the planet for 23 years, and you know, it uh you know, just learned a ton from him. But I've had lots of mentors and and I've had dead mentors. I've got, I don't know if you saw my library here, but I've got thousands of books. Yeah, you know, and and so you know, I've learned from from that as well.

SPEAKER_02:

And well, I think you're bringing up such an important part, Rod, because what a lot of us don't realize is we think mentors have to be someone in our life. Right. And we're in a virtual age. Like you probably have so many people that you have mentored who you've never met. And they just sit there and they go, Roger.

SPEAKER_00:

Thousands, literally, literally thousands. Yeah. I I had 800 people registered this last weekend at a virtual boot camp. So yeah, no, thousands. We've had, I think, 18, 19,000 people attend my boot camp. That's incredible.

SPEAKER_02:

And let alone the people who just take consume.

SPEAKER_00:

Without any complaints, by the way. Uh, you know, except that the breaks are too short, or you know, if it's a live event that the food sucked and the room was too cold. But other than that, that's all they can ever complain about. Right, right. That's all they exactly. That's all they ever complain about. But um, yeah, you know, and and you know, another piece of this that I'll bring up, you know, I I host the largest commercial real estate podcast really in the world. Um I'm at I don't know.

SPEAKER_02:

How do you even the other big thing is how'd you even get into that?

SPEAKER_00:

Because let me talk about that. Um uh okay, I'll circle back to what I was just gonna talk about. So, how did I get into podcasting? Well, a good friend said, Hey, you want to do a podcast? I didn't even heard a podcast, what they were. This was before they even got really got started. Yeah. Uh, and uh he hosts a uh a nice one. His name's Kevin Bupp. He's a very good friend of mine, lives in Tampa, and uh and uh he teaches or did teach how to buy mobile home parks. And I'm like, no, I'm not gonna do that. I don't want to sit and talk into a mic because they didn't even have video back then.

SPEAKER_03:

Yeah, yeah.

SPEAKER_00:

But then I'm like, you know what? Screw it, I'll try it. And so I started the podcast. And I used to tell people if you listen to my first few episodes, I'm never gonna sell you anything. I just want to add value. I just wanted to add value. Now I'm a freaking liar because I sell everything, but I never plan I never planned to. You know, you want to make God laugh, you you tell him your plans. But you know, I when I first started, I used to take free phone calls from listeners. So I I carve out a few hours a week and I take 30-minute phone calls, and I to I had hundreds of them. And and I was, you know, I got asked all the time, you know, can you teach me how to do this? Teach me, but I just said, you know, I'm not gonna sell you anything, I just want to add value if I can.

SPEAKER_03:

Yeah.

SPEAKER_00:

And uh, you know, in full disclosure, I got that idea from Kevin. Kevin did that as well, which really helped his ramp. But you know, for a long time I was the number one podcast in the world for business, number one for uh education. I was always number two for real estate because that damn bigger pockets beat me out on real estate.

SPEAKER_02:

But uh So I I want everyone in the audience to realize this that you were being a bricklayer before you actually Oh yeah. I didn't have any I had no plan for it. Yeah, you don't realize that you have to lay the bricks before the time is actually there.

SPEAKER_00:

That's a very good analogy, brother. That's absolutely the case. Absolutely the case. And and yeah, so I I I didn't I didn't have any plan for the podcast, definitely didn't plan on teaching. You know, my father was a PhD, a professor, and he taught, and unfortunately he died before uh I started teaching, which is sad for me. But uh my mom got to see me, like I said, I was crying behind the freaking stage. But uh anyway, um, yeah, so so so yeah, I started the podcast and and once I hit a million downloads, like, oh maybe I better do something with this. I wrote a book, it was a bestseller in three categories. I've I've I give it away for free. Yeah, you know, you can you can get the physical copy of pay the shipping, it's like six bucks and cost me 30 to send it to you. Of course, it's a lead magnet, if the if you know what that means, you know, I get your email and I'll send you some stuff and hopefully you'll get more involved with me. But um, but yeah, and then you know, then it just took off, and and so I'm I don't know, we're over 30 million downloads, I'm fairly certain at this point. And and me for my little niche, that's really good.

SPEAKER_02:

That's I mean, it's incredible. Because what we don't realize is the whole reason I got into podcasting is because I was like, I want to build a legacy thing. I want people to actually have something past when the time comes. And then you also realize that you get to talk to incredible people like yourself.

SPEAKER_00:

Well, that's kind of you to say, and that's absolutely the case. I've interviewed some amazing people on my show, uh, you know, impactful people. And uh uh yeah, no, I've I've met some amazing people, very, very wealthy people, and and you know, every everything in between. But uh but anyway, so the the one more thing I want to mention about, you know, what was important to me was was focus.

SPEAKER_03:

Yeah.

SPEAKER_00:

Um, and you know, it was real easy for me to focus on losing 50 million dollars, and I had to pivot that into focusing on what I wanted again. Okay. And, you know, whatever you focus on gets bigger, larger, both positive or negative. You know, I'll get students call me and say, How do I get out of student loan debt? And I'm like, wrong freaking question. How do you make so much money that debt's irrelevant? Is the question, right? You know, they asked Mother Teresa if she was anti-war. She said, No, I'm pro-peace.

SPEAKER_03:

Yeah.

SPEAKER_00:

I mean, you get it, right? You know, and and and so I started, you know, I I start to start paying attention to focus. And I listen to two podcasts. I listen to Joe Rogan and Tim Ferris. I try to get both sides of the aisle. I'm definitely on one side. Yeah. And the side I'm not on is Tim Ferris, but but he has incredible conversations with some of the best of the people in the world at what they do, best athletes like Michael Phelps, Swimmer, NBA, NFL players, billionaires like Ray Dalio, heads of the biggest companies like Zuckerberg, uh, you know, actors like Ed Norton, Hugh Jackman, Arnold, Jamie Foxx, and and what he does, the conversation is very intellectual, and he he deconstructs our success. Okay. And I started to hear a pattern in their success. They almost all meditate. What does meditation enhance? Focus, right? You know, I don't know about you, but I'll be sitting there watching Netflix and I'll be scrolling through my stupid social media, which kills your fickin' focus, okay? And so um, you know, I uh I focus is super important. So focus on what you want. That's why the goals are so important, you know. Uh if you if you do that goal setting session with me, and again, you come to one of my boot camps, I do a virtual boot camp every couple of months. I don't sell anything there, and you can come for freaking$47. So tell me your freaking excuse. Two days of training for 47 bucks with nothing being sold. But but you know, the first thing we do is goal setting because you got you got to figure out what you want. That's it. That's first first thing we do. And and uh, you know, so I spent I spend a lot of time on mindset. I mean, it's drinking through a fire hose when I teach, but uh but uh that's why my students are so successful.

SPEAKER_02:

Even if it hits one thing for one person, that changes everything for them.

SPEAKER_00:

I get rave reviews. You know, if you if you go to Rod's links, you'll see my boot camp site at the top. If you go all the way to the bottom, you will see hundreds and hundreds and hundreds of of Facebook posts about my events. I mean, it's just the love I get. I get love every day.

SPEAKER_02:

So you focus so much on real estate throughout your career. What brought you into the media side? Because I feel like that's a I it was a fluke.

SPEAKER_00:

Again, I started that podcast just to add value. Truly, all I wanted to do was add value. I had no outcome for it at all. In fact, like I said, I said I used to say I'll never sell you anything. I never planned to. But but I enjoyed it. I ended up enjoying it because it was audio, because it was also video. When Kevin started, it was just audio. It was all audio. And once video started, I'm hey, I like you know, I'm visual. Okay, I need to see somebody. So we you know it was all Zoom interviews. Well, it was before Zoom, it was uh Skype or whatever before Zoom, but it was all those interviews. Um, and and that got me going on it. And uh, you know, and I I found out I enjoyed it because I was teaching and I and I do love to teach. I didn't realize how much I love to teach. And now I, you know, I do boot camps with a thousand people.

SPEAKER_02:

Well, I think the the other big thing for a lot of the audience to realize is that the frames of I'm a conventional teacher and I teach people real estate and I teach people mental health and I teach people these different things, don't all have to step into the same frame.

SPEAKER_00:

Well, listen, we're coaches, okay? And and and and and a lot of people really don't understand the whole coaching dynamic. You know, they're they're taught to go to school, go to college, you know, and and and learn there, but but the sad reality of it is most people don't use their degree for anything unless it's a technical role, like an you know, an architect, a dentist, a doctor, things like that. And and so, and then there's a sad reality that most people have a ton of student loan debt and hardly any money in the bank as well. And then there's the sad reality that the teacher that people that teach business in a college have never owned a business. I mean, hello. You know, if you're gonna work out with somebody, do you want somebody buff or somebody fat? You know, it's the same thing with a college professor.

SPEAKER_02:

It's super true. And I what Rod's kind of alluding to is like your mentors, they should have success in the area that you want them to mentor you. Thank you.

SPEAKER_00:

But you know, I this learning process is a lifelong thing.

SPEAKER_03:

Yes.

SPEAKER_00:

I've got this picture I show at my boot camps of me with my arms out, and I have hundreds of lanyards from with tags from boot camps and war uh events and and masterminds and and expositions that I've gone to to continue my education. Literally hundreds, I'm not exaggerating. Wow. And and uh and so, you know, uh the you know, if you're not if you're not growing and learning, you're dying.

SPEAKER_02:

Yes.

SPEAKER_00:

There's no plateau. If you're not growing, you're dying.

SPEAKER_02:

Yes. Um, and so yeah, but um it's so important because there's so many of us that think that life is this path of get the job, get the degrees, get the Oh, yeah.

SPEAKER_00:

They think it's go to college, get a job, and retire at 65 or whatever. I'm 65, by the way, just turned 65. And and uh incredible, I don't know. You know, my my dad, my dad worked for Continental Airlines for 36 years. He used to tell me, you know, you need to get a good job, yeah, get a pension. You know how much my mom got from his pension after he died? I think like five or six hundred dollars a month. That's how much your pension was. 36 years, and he worked there for 36 years and got laid off. I mean, there's no there's no job security. Job security is between your freaking ears. Yeah, that's your job security. I completely agree. It's your ability to take action and learn and grow and and push yourself out of comfort. You know, a lot of people are in comfort, but they're not truly happy. They don't have time freedom, money freedom. They can't do whatever they want, whenever they want, wherever they want, with whoever they want.

SPEAKER_02:

They can't do it. I mean, most of the time they're always relying on someone, oh, I'm gonna get this promotion, I'm gonna get this new job, I'm gonna get this thing. And it's the the big thing that I've been I gave the presentation on, and even speaking to you that I've realized and like I think is super important is that full accountability, that extreme ownership that Diacko talks about.

SPEAKER_00:

Listen, listen, you you you need to be responsible for everything that happens to you, positive or negative. Yes. You own it. When you own it, it's actually freeing. Okay. A lot of people avoid responsibility, they avoid accountability. And uh, you know, but but you're no, I totally, totally agree. And that's again, that's why programs like mine or get around groups that will hold you accountable. That's what like why Warrior program is so successful. Because, you know, you're gonna get praise, you're gonna get validation, you're gonna get rewarded for success. And if you need help, you'll get your ass kicked and get some help. Okay, that's how it works. And and that's one of the benefits of being so you know, if you're listening and you want to get into doing something, get around people that are doing it. Go to meetup groups for real estate, for buying businesses, for whatever it is you want to do, and and and get around people that think what you think is hard is easy. I mean, if you're gonna play tennis, you want to play somebody better than you or worse than you, right? So get around people.

SPEAKER_02:

And you start you start to build the muscle too. Sure. A lot of us don't realize that, not just fitness-wise, but we don't realize that getting around doing real estate deals or doing business transactions or serving clients, those are all muscles. Because the first time around, you're like, oh my God. And then you start going.

SPEAKER_01:

It's scary.

SPEAKER_00:

It's scary. Yeah, you know. So what is fear? Fuck everything and run. That's what most people think it is. You know, I I I know it's false evidence appearing real because that's truly what it is. People fear the emotion of fear, not the actual thing they're fearful of. And, you know, I like to think the successful people believe it's face, everything, and rise.

SPEAKER_03:

Yeah.

SPEAKER_00:

You know, when I and and we successful entrepreneurs call it stress, okay, but it's fear, okay. And you know, and whenever I have fear pop up, um uh I do one of two things. One is I take massive action, okay. Even if it's two o'clock at night, if I have something pop up, I will get up, take some notes, and then I can relax and go back to sleep. But massive action, the other one is gratitude. So let's talk about gratitude for a second. Okay, gratitude is the most powerful emotion we have available to us, okay? It strengthens our immune system, it lowers our blood pressure, you know, it it brings us closer to our spirituality, and it's how you manifest everything you want in life. Yes, you know. Most mornings I'll just do gratitude for the beautiful things in my life, the people I love, you know, my coaching students, my foundation, and then I'll do gratitude for the things that I want as if I already have them.

SPEAKER_03:

Yes.

SPEAKER_00:

And and sometimes I've gotten emotional being grateful for things I don't even have yet. And I know I lost some of you analytical ones on that, but this is how I had 50 million to lose and how I got it back. So ignore it at your freaking peril, because it freaking works. You know, you could call it prayer, okay, but uh, but it's incredibly powerful, and uh it's how I've manifested everything I've wanted in my life. From from my wife to, you know, to stuff to, you know, I've I've gone through all the stupid stuff, the Lamborghini and the Rolls-Royce and the Bentley and the you know, watches and all this other stupid shit I thought was important. But uh, but that's but that's how you get it. That's how you manifest it. I'd like to share another story, Jordan. Sure. So um, you know, when I uh was 18, I we uh I I was in we were in Denver, but I knew I wanted to live on the beach. I mean, I'd my dad worked for Continental Airlines so I could fly to Hawaii, be on the beach and freaking literally we were able to fly to Hawaii for$35 round trip, camp on the beach. True story. I was able to fly to on TWA, Trans World Airlines, around the world to eight places for$88. So I save up my newspaper money, we'd go to and my mom would make me pay for at least that piece of it, and then we'd go to, you know, Paris, Athens, Tel Aviv, Frankfurt, Rome, you know, and Amsterdam. And and um, so that was beautiful. But I knew I wanted to live on the beach, and there's no beach in Denver. I mean, it's landlocked. But anyway, but I would visualize it. And 20 years later, I built this incredible mansion on the beach, a 10,000 square foot mansion. I owned the beach on one side, had my boats on the backside, it's literally right across the bay from where we are now. Um, yeah, I lost it in all the craziness, and God's got God's got a sense of humor, so I get to see it every day when I go out in the backyard. True story. But anyway, but this house was magnificent, okay? I mean, giant waterfall from the second floor, balcony into the pool. You had to walk through the waterfall to get the pool pools and magazines, big spiral staircase up through the middle of the house and wine cellar, elevator. I'll land the plane with this. On the second floor, I had aquariums built around the staircase, cost me almost$200,000. So this gives you an idea of the house. Well, I worked for this thing for 20 years. Okay. Okay. Two months after I moved in. Two months, 20 years, two months. I'm floating in the pool at night. It's changing colors, it's got fiber optic lighting, and I'm looking at my family's inside sleeping, and I had all the toys, the Maserati, the Mercedes, the boats, the jet skis, I had everything. And I look up at this, my family's inside sleep, and I look up at this house, this testament to my ego, which is really what it was, to prove the world I was good enough. If that didn't freaking do it, give it up, you know, forget it. You know, I mean, I'd achieve success like times 10,000, and I got depressed. And I don't mean a little depressed, I mean I was like, holy shit, depressed. And and and I was like, what's going on here? I like I said, I've just achieved massive success. Here's what's going on. It's a couple messages I want to share with your audience. Number one is it's never about the goals. Yeah. You know, it happiness comes from progress and growth. Okay. And if you do my goal setting workshop at the Rod's links, at the at the end of it, I do a uh a weekly planning process, how I manage two large companies at the same time. And it's about 15 minutes, but it's really powerful, really powerful. And one of the pieces of that is to acknowledge anything you got done the previous week consciously. Pat yourself on the back, even if it was just a little thing, because happiness doesn't come from the goals. You know, they say the happiest days of a boat owner's life, the day they buy the boat and the day they sell the boat, right? Happiness comes from progress and growth. But you got to acknowledge it consciously. So that was the that was the the the first thing. Second thing is you should never achieve a big goal without having other goals lined up behind it as well. Like the good book says, without a vision, the people perish. I didn't know what I was gonna do next. I didn't have a vision for the future. But the big thing, Jordan, was I was totally focused on me. Rod, rod, rod. Show the world I matter, show the world I'm good enough. And that's the year I met Tony Robbins. That's the year I went and saw him in Fort Lauderdale, and I found out that he fed families for the holidays. Yes. And I'm like, what a concept. Do something for someone else. You know, I'm embarrassed as I had to be 40 to get that memo. But I called my brother in uh in Denver, and I was visiting him for Thanksgiving. And I said, bro, let's feed five families. And he's like, and and he went with me to the boot camp. I mean, to the to the to the uh Matt Tony thing, and so he was all over it. So he called his church, found five families that really needed help, and we bought food and toys for the kids if we knew they had them, frozen turkeys. Third family changed my life. We go up to this shack, and it was a freaking shack, it wasn't even a one-bedroom. And there was a woman, a Hispanic woman in there with five kids, and she comes out, she sees all this stuff on the porch, and she starts crying. Two of or two of the older kids that she that came out started crying. I started crying and I was hooked. And please don't leave on this because it's not my ego and what I'm gonna share here. There's a real message. If you want success, stay tuned here, okay? Um, in the last 25, 26 years, I've fed over 150,000 children here in my area. Oh, wow. Yeah, for the holidays. 150,000. I've done tens of thousands of backpacks filled with school supplies to local kids here. We did 2,000 just a few months ago. You know, don't get me started, greatest country on earth, and you can't even get school supplies. But but and then I've done thousands and thousands of teddy bears to local police departments for their officers to keep in their vehicle if they encounter a child that's been in a traumatic situation. And you know, uh Tony Robbins calls it the science of achievement versus the art of fulfillment. Okay. So achievement's a science. If you want to learn multifamily or commercial real estate, get your ass to my boot camp, okay? It's 47 freaking dollars, and I don't sell anything, so no excuses, okay? But fulfillment is an art.

SPEAKER_03:

Yeah.

SPEAKER_00:

Figure out what juices you. Okay, for me it's kids. Yeah, maybe for you it's the elderly. That's for me as well. I just bought my first senior living facility. So maybe it's animals, the environment, whatever it is, give back right now. And don't say, Well, you had money, that's why you gave back. You want the money? Give back because you'll get the money faster. That's how God works. Yeah, just how the universe works. Um, you know, it comes back a hundredfold. You agree with me? 100%. Yeah, and so so achievements of science. I'll give you the blueprint in the map. If you want to learn what I do, you just gotta go do it. But fulfillment's an art. You know, and I've had people sitting in my studio, you know, that have thousands and thousands of units, and I can tell if they're like I was before I had my epiphany back when I was 40. And I feel I feel sad for them because they're truly not fulfilled, they're not truly successful, in my view.

SPEAKER_02:

No, I think so. I completely agree. And you're bringing up a lot of stuff because with Edwards Consulting, there's five pillars. So the first pillar is there's mental health, physical health, community service, philanthropy, spirituality, and relationships. So I ask each of my guests, where are you on this today? On a one to ten.

SPEAKER_00:

Mental health, uh, mental health. Well, you know, I've I've slowed down on my volume intake. No, I'm just kidding. No, I I mean, listen, mental health ties right into physical health. Of course. You saw my exercise facility.

SPEAKER_02:

Yeah, it's it.

SPEAKER_00:

Okay, it's yeah, thank you. And and uh, you know, I exercise every day. Uh I don't run anymore. I tore my meniscus in my knees, so I have this gay elliptical bicycle that I ride around the neighborhood to the amusement of my neighbors. It's hilarious. I've got one here and I've got one at my home in Miami. Uh there it's the most I lose my masculinity the minute I get on it. But but it's an incredible cardio workout. I work out every day. Yeah, so I I'm I I'm I'm in incredible shape for my age. And uh and uh so there's the mental and the physical because they tie together.

SPEAKER_02:

But on a but on a like one to ten, what do you think you're at mentally? Like what do you think have you had to pick a number? Eight. Eight. And what do you think you're doing to help you with that? Is it the gratitude?

SPEAKER_00:

It's the exercise, it's the gratitude, it's it's the relationships, it's my supplementation. I mean, I take pet pies and more vitamins than you could possibly imagine. Um, it's all of those things. It's it's doing what I love. Okay. You know, I listen, I have my ups and downs. I mean, and and I'm in an up right now, even though I'm single, I'm still in an up. Uh, you know, my wife's my best, my ex-wife's my best friend. She's in my guest house right now, um visiting. But um uh no, I'm I'm an eight. Physically, I'm a I feel like I'm a seven or eight. I I have problems because of my age, you know. I I went and got stem cell shots in my knees in Tijuana. How is that? Awesome. I've heard about this expression. I'm actually gonna interview the the he's it's the institute that Joe Ruggan talks about on his podcast, and I'm gonna interview the owner of this one in Tijuana that he went to uh in Vegas. Uh oh, really? Yeah, I'm gonna interview him because I'm I'm such a proponent for platelet-rich plasma and stem cells. I mean, listen, if you have a wrist issue, a elbow issue, a shoulder issue, a neck issue, a back issue, or a knee issue, for God's sakes, don't get surgery. Go get stem cells or platelet rich plasma. Yeah, I can't tell you how effective it is. It's extraordinary. Really? Yeah, extraordinary.

SPEAKER_02:

I've heard that literally have heard very much.

SPEAKER_00:

Yeah, so physically I'm great. What's the next one?

SPEAKER_02:

Uh, then it's community service and philanthropy, which is a good thing. I think I I think I nailed that one. Yeah. Which is what we just talked about.

SPEAKER_00:

I don't know anybody in this town that does more than me.

SPEAKER_02:

But I think the interesting thing about community service and philanthropy, and this might help people, is what like you said for your brother. You said you and your brother decided to do five families like that first time.

SPEAKER_01:

Oh, I I didn't elaborate. What did you guys do? Every year, every year I doubled it. Oh, really?

SPEAKER_00:

Well, no, so the next year I did 50, next year I did a hundred, two hundred, four hundred, eight hundred, sixteen hundred was two thousand seven or eight.

SPEAKER_03:

Yeah.

SPEAKER_00:

I paid for it myself, it was like fifty-five grand.

SPEAKER_03:

Oh, wow.

SPEAKER_00:

And then I lost everything. I started taking donations. Um, and at Roslinks, you'll see a link to my foundation. Every dime goes to food or backpacks or teddy bears. There's no overhead. In fact, I cover most of the overhead as well. Um, but um In fact, I'm sorry, I cover all the overhead. I cover every dime of the overhead.

SPEAKER_02:

But for you, with when you thought about that five and you reached out to your brother and you said, Let's do this, and he looked for the families. Because I feel like it's the people go, I don't know what he's talking about. I don't know how to do this. He went to his church.

SPEAKER_00:

He went to his church and said, Who needs help?

SPEAKER_02:

He went to the church for the five. Who needs help? We found five families.

SPEAKER_00:

We just went to the grocery store, we had a lot of fun buying the stuff. Um, you know, now we've put it into a system. And literally, when I do, you know, when I do 3,500 kids, which was the last time, we we have two rows of uh uh where we've stopped where and uh of uh of food and things, and then we have people carry a basket, and we have hundreds of volunteers, they carry a basket, they go online, everything goes in a basket, gets wrapped up like a Christmas present on tables, decorating tables. I mean, I've got it down to a freaking science. We can feed 3,500 kids in about an hour and a half to two hours. I'm not exactly. Oh wow. Yeah, we we it we've got it down to a freaking science.

SPEAKER_02:

The point here is for the audience to realize is that it starts with one. It's zero.

SPEAKER_00:

And even if you don't have the money, don't say I don't have the money, give up your freaking time because the money will come. That's the way it works. Power moves to those who serve. You know, I I did a uh a presentation for some of my warriors at my boot camp in Orlando. We had a thousand participants, and we we gave them a Hall of Fame award. And it wasn't the ones that had the most doors or anything like that. It was just the ones that I felt like gave back to the warrior community, helped other warriors, things like that. And we did a slide, a PowerPoint slide for each one of them. And I started to notice a pattern. Every single one of them did something philanthropic. Uh, veteran suicide, veterans homelessness, build schools in India, build schools in Latin America, you name it. And I I looked at the thousand people in the crowd and I pointed and I said, that's what we call a freaking clue. Okay. Power moves to those who serve. So if you're listening, you want to be successful faster, give back. Okay. Don't do it for that reason, but I'm just going to tell you that is a key piece. Uh, I mean I whether it's education, whether it's your time, whether it's your money, whether whatever it is you give back right now. Yeah. That's how it works.

SPEAKER_02:

And we don't realize most of us in America have no clue how abundant we are. Right. Like you open up the closet, there's 200 shirts. Like you wear five of them. Exactly.

SPEAKER_00:

But we don't realize I actually have about 400 shirts. My my housekeeper's like, you gotta get rid of something.

SPEAKER_02:

We don't really but uh but my point here is that we all have something to give. We all have too many exactly. We all have too much stuff, especially around this holiday season. Right. So the other pillars are relationship. How do you think about relationships and how do you maintain them? Because I know that's a challenge.

SPEAKER_00:

That's that's a challenging one for me because I, you know, I I was with my ex for 13 years. She's the love of my life, and you know, we split up three years ago, but we're best friends, it's just no longer romantic. Um, but uh, you know, I'm I'm looking for love again. So on an intimate side, I'm I'm on the hunt for for love. Okay. I think I may have met somebody. We'll see. Um, and um, you know, but but you know, I've got great relationships with a handful of people. One of them is my brother, two two brothers, and then a cousin, and then a best friend from third grade. Um, and uh, you know, so I've got some really valuable relationships and friendships. Um, could I have more? Yes. And should I should I have more?

SPEAKER_02:

I mean, I've I've got I've got over 2,000 students that are the important thing, because I think you're bringing up a really important thing, is to realize the depth of the relationships. And like I've talked about it with other like with my mentor, how you can really only have so many emotional friendships. Like there's really only Oh, interesting. Interesting.

SPEAKER_00:

What an interesting way to put it. Yeah, I mean, I those ones I just mentioned are all very deep relationships. My brothers, my cousin, and my my best friend. I mean, I mean, they're they're as deep as it gets. Um, and uh, but but you know, again, I've got 2,000 students, and most most of which love me, and I I don't say that lightly, and that's not ego. Uh I I they do, and I love them and and and uh you know, scores and scores of millionaires. I've got a wall down uh in my other building in my compound with uh hundreds and hundreds of thank you cards from students on the I love that. Yeah, yeah. And uh but um because I just want to note this.

SPEAKER_02:

This is really good for the audience because one of the things that I do, and it's similar to Rod, like I'm not sure if we're all getting thank you cards, like Rod is, but some of the things people get are nice text messages. So you could literally screenshot these text messages, these Instagrams, and have like a motivation folder to reference back to the code.

SPEAKER_00:

I have I have a I have a folder in my email of kind words. Yes, and and I have and and I get love every day. Every single day. I get DMs, emails, gifts, or cards every single day. Now I get hate every freaking day too. No one should own 800 houses. Yes. I'm like, okay, well, no one should live in their mom's basement either. But yeah, but anyway, so so so but keyboard worries. Yeah, exactly. But but I get love every single day. It's my greatest blessing. So I do what I do. You know, actually, you know, I'm also I actually my coaching program's not quite breaking even. I don't I don't really, you know, it's not about the money for me. I actually feed it a little bit. I need to raise my rates, honestly. But the point is I love it, which is why I do it.

SPEAKER_03:

Yeah.

SPEAKER_00:

And and so, you know, uh, and I'm actively acquiring. I just bought an assisted living facility. I own thousands of apartment units, and and of course when you love when you love what you do, work is play, right?

SPEAKER_02:

Absolutely. And then the final pillar is spirituality. So some people relate this to religion, some people relate this to just being connected to oneness. What do you think?

SPEAKER_00:

No, no, so so it's that's an interesting question. Because I didn't really, you know, I I have very strong feelings around that. I didn't really believe in God for a long time. I do now, and and I thank God every day I get my cold plunge, and I'm thank you, God, thank you, God. And uh and uh what's interesting, I got interviewed on uh Ryan Panita's podcast. He's in Vegas. I'm gonna go see him again here in 30 days, and and we actually prayed on the podcast, which was very awkward for me initially, because I've never done that. But he's he's the real deal. You know, I my ex-partner, uh Flaky guy, uh you know, had some problems with and and he he hid behind religion. And I hate that. I hate that hypocrisy, but but Ryan's the real deal. And uh and uh so that was and he he recommended a book, and he recommended a book called The Case for Christ.

SPEAKER_03:

Okay.

SPEAKER_00:

And and I bought it, it's next to my bed, and it's about this investigative reporter that didn't believe in Jesus and God, and then investigated and now of course is religious. And so, you know, I I I'm I'm I kind of read it a little bit at a time, but but listen, I believe we're all connected. That's that's how I feel spiritually. I believe we're all connected. You know, I I I got a lot of impact from a book by a guy named Neil Dahman Walsh called Conversations with God. Oh, how he supposedly spoke with God. I got a lot of connect, I got a lot of I felt good about what I read in that book, how heaven and earth, hell are really right here on earth on how you live your life. And so that that really that really had an impact on me. But uh listen, every the only thing I don't like about religion, organized religion is is if if people try to push it on you. Yeah. Uh I I I think everybody should have their own their own belief system as long as as long as you don't get zealots that try to push it on you. I think, you know, whatever makes you feel better about your life and about how you treat other people. Yeah, you know, I I try to treat other people well, and so if there is a God, I think hopefully I'll end up in the right place.

SPEAKER_02:

But uh, you know, um well I love I love the fact that you said if you have interest in something, you dive deeper.

SPEAKER_00:

Yeah.

SPEAKER_02:

Like a lot of people are just like, I don't know about religion. It's like if you have an interest in something, right? Read some books. There's anything.

SPEAKER_00:

Exactly, exactly, exactly. And no, there's a there's a lot of things in Buddhist philosophy that resonate.

SPEAKER_02:

Uh a lot of things that don't think the world's kind of going in that direction where it's more of hey, we we're not we're not we don't like fitting in categories. Yeah. Like there's there's a lot more to all of us.

SPEAKER_00:

I think I think anything if it's not shoved down your throat is is is is good. And uh uh you know, I there's a lot of hypocrisy in organized religion, people that treat people like shit and then then go, suppose they go to church.

SPEAKER_02:

I mean, come on, you know, uh that just doesn't alignment of the values and how we want to live and how we want to do and exactly. Absolutely. Rod, you're you're incredible. Where can people learn more about you, learn more about what you do?

SPEAKER_00:

Yeah, so so Rod's Links is the best place. That's got my boot camp site, it's got my my podcast. Check out my podcast. I mean, you know, I'm doing something right, it's the largest out there. It's called uh Lifetime Cash Flow Through Real Estate Investing. But if you go to Rod's Links uh or text links to 72345, my podcast link link is there. Um there's a bunch of free books there. Best in class books. Not crap, these are best in class books about real estate. Sorry, I got something in my throat. Um and so yeah, Rod's links and and my my goal setting workshop is there, my uh uh my social media is there. You and I answer pretty much every question on social media if you have a question. But yeah, Rod's links the place. Yeah.

SPEAKER_02:

Awesome. Thank you. Appreciate the time.

SPEAKER_00:

I enjoyed it, brother. Thank you.