#Clockedin with Jordan Edwards

Be The Waiter Who Checks Ten Times (5 Min Friday)

Jordan Edwards Season 6 Episode 331

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Follow-up gets a bad reputation, but most of the time it’s not “too much” at all, it’s the exact thing your prospects need to feel supported. We’re digging into a quick sales mindset shift that changes everything: sales is service. When you start seeing follow-up as part of delivering a great customer experience, you stop hesitating, stop ghosting your own pipeline, and start showing up with confidence.

We use a simple restaurant analogy to make the point stick. A server who checks on you, refills your water, and makes sure you’re taken care of isn’t annoying, they’re professional. That’s the energy we want in your sales process. The goal isn’t to pester people or spam “checking in” messages. The goal is to provide value with each touchpoint, remember what matters from the last conversation, and keep the path forward clear. That’s value-based selling, and it’s how you build trust while making it easier for the right people to say yes.

We also talk about what follow-up signals to the market: that you take yourself seriously, you take your business seriously, and you’re willing to lead. If you’ve been holding back because you don’t want to feel salesy, this is your permission slip to serve harder and communicate better.

If you want more practical, no-fluff sales coaching like this, subscribe, share this with a friend who avoids follow-up, and leave a review so more people can find the show.

To Reach Jordan:

Email: Jordan@Edwards.Consulting

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Linkedin: https://www.linkedin.com/in/jordanedwards5/



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Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min 

SPEAKER_00

It's five minute Friday, and I want you guys to start to think about sales. We're gonna do a quick sales demo, and I want you guys to start to understand where it comes up. What I hear from a lot of my clients, and a big challenge that a lot of them have, is follow-up. They don't love following up with people. Why? Because it why do we not like following up? It can be annoying, it could be taken as we're too much, doesn't land well, people don't appreciate it. These are all fallacies. I want you guys to reframe this and truly think about it. When you go to a restaurant, when you get to a restaurant and you're at a nice restaurant, is there a difference between the person who comes up and goes, what's your order? and the person who comes in checks on you 10 different times because they bring you the water, they bring you the food, they ask you how you're doing, maybe they ask you if you want anything additional, maybe they want to support you. Do you feel that? That's a level of

Why Follow-Up Feels Awkward

SPEAKER_00

service. And I want you to realize that in life and in sales, sales is service. The better you serve people, the better you sell people, the more you are going to serve them. So what that means, what that gets at is that when you follow up, that is service. So when you follow up, you want to provide value to them. You want to provide engaging things, you want to reconnect with them, you want to remember what they discussed so you can have that continued conversation. So I want you to think about this because the more you dive

The Restaurant Service Reframe

SPEAKER_00

into this, the more you jump into sales and realizing it, a big challenge a lot of us have is that we don't think that following up is a good thing. Following up is the best thing. Following up shows us what's possible. Following up shows us the people take you seriously. And you take yourself seriously and you take your business as a professional seriously. And I want you to always remember would you rather be the waiter who checks on them 10 times or the one who shows up twice? Be the one that checks on them 10 times. Remember that sales is

Turning Follow-Up Into Value

SPEAKER_00

service. The more service-oriented you can be, the more beneficial and value you can give to people, the more people want to work with you. The reason I do this podcast on these five-minute Fridays is because I want this to be a value to all of you. I want you to continue to learn. I want you to continue to grow, and I want you to reach what is possible. And then once you hit a certain level, then you will reach out to me and want to book a call and have me coach you. Or you can join one of my programs, or you can start working with us. This

Follow-Up As Professional Credibility

SPEAKER_00

doesn't happen by accident. This happens when you lead with value first. I want to be honest with you guys because that's what it leads to. So I want you to realize that when you're in sales, you have to follow up and you have to be eager and providing value along the way. It'll make all the difference for you. Thank you.