The Yegi Project
Meet Yegi, your host and the founder and CEO of Yegi Beauty. The Yegi Project, is the podcast for the young entrepreneur who may not know where to start, doesn’t have anyone to guide them in the right direction and may not have full support from others. This podcast is called The Yegi “Project” because although Yegi is happy with where she is now, she knows that she still has a lot to do to complete her mission and purpose in this world. She aims to use this podcast to work hard alongside all of you to grow to a point where she can make a lasting change in people’s lives and in the world.
5/27/2025
Exciting News! Yegi is having her 4th baby! Unfortunately, this means our upload schedule may be a little inconsistent for the next few months. We will try our best to upload as much as possible either way. In the meantime, please enjoy 145+ episodes of content! If you have any questions or need any help, we will be available on instagram @theyegiproject and via email at info@theyegiproject.com.
The Yegi Project
Small Business PR Strategy: Where Most Owners Fail with Lauren Kwedar Cockerell
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In this episode of The Yegi Project, Lauren Kwedar Cockerell, a PR specialist and entrepreneur, shares her insights on the differences between PR and marketing, her journey into the PR industry, and the importance of public relations for small businesses. She discusses the evolving role of AI in marketing and PR, the significance of empathy in communication, and the necessity of balancing work and family life. Lauren emphasizes the importance of intentionality in personal and professional relationships and shares valuable lessons learned throughout her career.
Connect with Lauren Kwedar Cockerell!
Instagram: https://www.instagram.com/kwedarco
Website: https://www.kwedarco.com/
Listen to The Impatient Entrepreneur Podcast: https://podcasts.apple.com/us/podcast/the-impatient-entrepreneur/id1697334800
Takeaways
* PR is about building and protecting a company's reputation.
* Marketing is measurable and focused on driving sales.
* Small businesses should prioritize marketing initially but can integrate PR strategies as they grow.
* Establishing relationships with media is crucial for effective PR.
* AI is reshaping the landscape of PR and marketing, but human touch is still essential.
* Intentionality in personal relationships is key to maintaining connections.
* Taking time off is vital for personal well-being and productivity.
* There is no one right way to approach entrepreneurship; find what works for you.
* Empathy and understanding are essential in communication and business.
* Living by your values reduces friction in both personal and professional life.
If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.com
The Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!
https://linktr.ee/theyegiproject
Disclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only.
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Podcast Audio & Video Edited by Elizabeth Hadjinian
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