Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short, 5 to 10 minutes segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our first segment focuses on why you shouldn't be comparing your sales team members when coaching your team, but instead, focus on always coaching to a set of best practices.