Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our second segment focuses on why you shouldn't be vague when you coach your sales team. Instead of using generic statements like "you should be selling value." Sharpen up the coaching and be specific with your sales team. Focus on coaching the exact skills, like how to ask better questions, versus using nebulous statements like "selling value".