The Wider Lens: Powered by Focus on Women
The Wider Lens is a podcast about seeing possibility where you might not have looked before. Powered by Focus on Women, the show opens the door to broader conversations with creatives, entrepreneurs, and leaders across disciplines.
Each episode features real, thoughtful conversations — not just about success, but about uncertainty, change, and growth. We talk about how careers evolve, how priorities shift, and how people build work that supports the life they want.
Honest, grounded, and community-minded, The Wider Lens invites you to step back, zoom out, and expand how you think about your own creative path.
The Wider Lens: Powered by Focus on Women
S21 E207 Allie LeFevere - Creative Director and Co-founder of Obedient
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In this episode, we're joined by Allie LeFevere, the Creative Director and Co-founder of Obedient, a humor-driven branding agency that transforms businesses into unforgettable, bold brands. Allie, alongside her best friend and business partner Lyndsay Sanders, uses humor and creativity to craft product launches and campaigns that grab attention and stand out in the marketplace. With over a decade of experience, Allie knows that humor is the key to capturing consumer attention.
You can go to Obedient's hilariously informative website to learn more about the brand, or visit Instagram to keep up with their awesome work!
If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.
Remember to stay safe and keep your creative juices flowing!
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