The Wider Lens: Powered by Focus on Women
The Wider Lens is a podcast about seeing possibility where you might not have looked before. Powered by Focus on Women, the show opens the door to broader conversations with creatives, entrepreneurs, and leaders across disciplines.
Each episode features real, thoughtful conversations — not just about success, but about uncertainty, change, and growth. We talk about how careers evolve, how priorities shift, and how people build work that supports the life they want.
Honest, grounded, and community-minded, The Wider Lens invites you to step back, zoom out, and expand how you think about your own creative path.
The Wider Lens: Powered by Focus on Women
S24 E238 Dani Dufresne - The Aux Co Creative Agency
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, we sit down with Emmy Award-winning Executive Producer Dani Dufresne to explore what it really takes to lead high-stakes creative campaigns across broadcast, digital, experiential, and branded content.
With over 20 years of experience and a reputation as the behind-the-scenes powerhouse that agencies call when the pressure’s on, Dani shares how she’s redefining production through her company, The Aux Co. From scaling teams fast to executing premium work on lean budgets, Dani offers candid insight into creative problem-solving, agile production, and how to thrive in an ever-evolving industry.
You can learn more about Dani and The Aux Co on her website. Be sure to follow her on Instagram to stay updated on her new projects!
If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.
Remember to stay safe and keep your creative juices flowing!
---
Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic*
