Larry is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast.
With 30 years of experience in the B2B technology space, he has helped sales teams leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients.
He is leading a revolution and a movement of authenticity, integrity, and substance in the sales profession, which naturally aligns very well with us here at SWISH and believes people would rather do business with a sales professional who sells from the heart, as opposed to a sales rep who is 'an empty suit'.