Masters of SaaS

Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro

January 06, 2021 Todd Chambers Season 1 Episode 9
Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro
Masters of SaaS
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Masters of SaaS
Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro
Jan 06, 2021 Season 1 Episode 9
Todd Chambers

In this episode, Matthew Barnett, founder and papa bear at Bonjoro,  tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.

We also cover:
- the importance of brand authenticity and how the teams have leaned into their own quirky & human approach
- customer advocacy and how this can be used as a core growth lever.
- matt's top video tips for SaaS companies
- how to find and maintain focus in your work

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/customer-support-bonjoro


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

Show Notes

In this episode, Matthew Barnett, founder and papa bear at Bonjoro,  tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.

We also cover:
- the importance of brand authenticity and how the teams have leaned into their own quirky & human approach
- customer advocacy and how this can be used as a core growth lever.
- matt's top video tips for SaaS companies
- how to find and maintain focus in your work

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/customer-support-bonjoro


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!