Masters of SaaS

Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro

January 06, 2021 Todd Chambers Season 1 Episode 9
Masters of SaaS
Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro
Show Notes

In this episode, Matthew Barnett, founder and papa bear at Bonjoro,  tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.

We also cover:
- the importance of brand authenticity and how the teams have leaned into their own quirky & human approach
- customer advocacy and how this can be used as a core growth lever.
- matt's top video tips for SaaS companies
- how to find and maintain focus in your work

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/customer-support-bonjoro


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