Masters of SaaS

SaaStock's Top 3 Tactics to Lead Better B2B Virtual Events - Alex Theuma

January 19, 2021 Todd Chambers Season 1 Episode 10
SaaStock's Top 3 Tactics to Lead Better B2B Virtual Events - Alex Theuma
Masters of SaaS
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Masters of SaaS
SaaStock's Top 3 Tactics to Lead Better B2B Virtual Events - Alex Theuma
Jan 19, 2021 Season 1 Episode 10
Todd Chambers

In this episode, Alex Theuma, CEO & Founder of SaaStock, shares his learnings on what you need to consider when planning and running your own online conference or event.

Prior to COVID 19, SaaStock ran the largest in person SaaS events in Europe with their flagship event being held in Dublin each year.  In March 2020 ticket sales dried up & SaaStock’s revenue went to zero. They had to quickly pivot, remobilise and switch to an online event experience. 

What else we cover:
- a brief history of the conference
- how SaaStock re-invented its industry-leading conference
- why replicating a virtual event from a live event doesn't work (and what does)

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/saastock-alex-theuma


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

Show Notes

In this episode, Alex Theuma, CEO & Founder of SaaStock, shares his learnings on what you need to consider when planning and running your own online conference or event.

Prior to COVID 19, SaaStock ran the largest in person SaaS events in Europe with their flagship event being held in Dublin each year.  In March 2020 ticket sales dried up & SaaStock’s revenue went to zero. They had to quickly pivot, remobilise and switch to an online event experience. 

What else we cover:
- a brief history of the conference
- how SaaStock re-invented its industry-leading conference
- why replicating a virtual event from a live event doesn't work (and what does)

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/saastock-alex-theuma


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!