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Masters of SaaS

How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics

February 02, 2021 Todd Chambers Season 1 Episode 11
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
Masters of SaaS
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Masters of SaaS
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
Feb 02, 2021 Season 1 Episode 11
Todd Chambers

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.

https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

  • We cover the origin story and revenue growth over the last 10 years.
  • How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
  • We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.  


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

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Show Notes

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.

https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

  • We cover the origin story and revenue growth over the last 10 years.
  • How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
  • We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.  


If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!