Masters of SaaS

The 2021 Guide To Outbound SaaS Sales - Mark Colgan @Speak On Podcasts

March 16, 2021 Todd Chambers Season 1 Episode 13
Masters of SaaS
The 2021 Guide To Outbound SaaS Sales - Mark Colgan @Speak On Podcasts
Show Notes

In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales
 
 Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts. 
 
 The conversation is a deep dive into how SaaS companies can approach outbound Sales. 
 
 We cover, 

  • Having the right mindset & intention 
  • Defining your ICP & Personas 
  • Prospecting 
  • Using triggers to focus on prospects that are more likely to convert
  • Preparing your data
  • Outreach and how to leverage the  best channels
  • How to approach messaging.
  • The advantages of starting your own podcast


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