In this episode we discuss with marketing positioning legend April Dunford.
Positioning is foundational to everything we do in sales & marketing.
But what exactly is positioning?
It’s a widely misunderstood topic
April says...
“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about”
If you’re building a SaaS business this is a must watch!
We discuss,
- What exactly is positioning anyway
- The 5 Components of awesome positioning
- How to tackle positioning and in the correct order
- The intersection of jobs to be done & positioning
- When to start positioning in SaaS
- Choosing the right market
- Positioning complex products
- Marketing is not magic dust you can throw on bad positioning
- Message testing around a positioning thesis
- How April became a great storyteller
- Radical differentiation in 2021
- How to hire great marketers
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
In this episode we discuss with marketing positioning legend April Dunford.
Positioning is foundational to everything we do in sales & marketing.
But what exactly is positioning?
It’s a widely misunderstood topic
April says...
“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about”
If you’re building a SaaS business this is a must watch!
We discuss,
- What exactly is positioning anyway
- The 5 Components of awesome positioning
- How to tackle positioning and in the correct order
- The intersection of jobs to be done & positioning
- When to start positioning in SaaS
- Choosing the right market
- Positioning complex products
- Marketing is not magic dust you can throw on bad positioning
- Message testing around a positioning thesis
- How April became a great storyteller
- Radical differentiation in 2021
- How to hire great marketers
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!