Crypto Cast
Crypto Cast is the leading podcast for crypto founders and leaders. Join hosts Pavan ‘PK’ Kaur, James Burnie, Kathryn Dodds, Bart Kacicki, and Olga Antonova, a team of specialist crypto advisors and lawyers at international firm gunnercooke. The team chat to some of the biggest industry names about everything you need to know on the business of web3, NFTs, DAOs, AI and blockchain. From regulatory updates to building the tech, and from marketing and tokenomics to gearing up for a successful exit, you’ll hear all the hot takes on the future of crypto, from the people in the driving seat. The podcast where we define best practice and discover who’s leading the way in crypto.
gunnercooke has one of the largest full-service crypto teams in Europe and the US, specialising in blockchain, Web3, crypto assets, DAOs, AI and DeFi, who have helped shape the legal and regulatory frameworks central to today’s crypto landscape.
Crypto Cast
WEB3 GROWTH: Stop Burning Budget and Start Building Revenue, with Tanya Dias (Web3 Growth Engine)
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Is your Web3 startup spending big on marketing before figuring out who you’re actually selling to?
In this episode of Crypto Cast, James speaks with Tanya Dias, CEO and Founder of Web3 Growth Engine, a structured end-to-end GTM program built to give Web3 and AI founders the commercial foundation they need to get repeat revenue. With over 15 years of experience across startups growth, Tanya has seen the same costly patterns play out time and again - and built a framework to to prevent that from happening for new startups.
Together, they explore what separates Web3 projects that survive, from those that disappear.
They cover:
→ Why so many Web3 startups burn through their runway on marketing before finding product-market fit
→ The danger of a scattergun marketing approach and how to avoid it
→ How to define your ideal customer and sharpen your commercial narrative
→ Where influencers fit in and why timing is everything
→ The intersection of AI, Web3, and what it means for the industry’s future…
CRYPTO CAST
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