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The AgriCoach Podcast by The Financial Bloke
The podcast for farming families who want to get succession right. Putting the success in succession.
Most farming families spend a lifetime building something remarkable, only to watch it come unstuck when it's time to hand it over. Not because they didn't work hard enough, but because nobody ever taught them how to do the handover well. The legal and financial side is the easy part. The hard part, and the part that actually makes or breaks a family legacy, is the people side: communication, alignment, and getting the next generation ready.
That's what this podcast is about.
Your host, Ben Law, coaches some of Australia's most successful farming families. Raised on the land with three generations of farming in his blood, Ben has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser, now as their coach. Along the way he learned the truth nobody talks about: lasting success isn't about the money. It's about whether the family stays strong while the business keeps growing.
Each fortnight, Ben sits down with farming families, trusted advisers and industry experts to unpack what it really takes to build a family that thrives across generations: strong in business, strong in relationships, and set up to hand over the farm without losing each other.
If you're a farming family who wants to get ahead of succession, keeping the business winning and the family together, this is your podcast.
Subscribe and join Ben each fortnight. Because a great succession isn't luck. It's preparation.
The AgriCoach Podcast by The Financial Bloke
MINI: Your Profit Went Somewhere?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most farming families have a good year, watch the money come in — and then quietly wonder, sometime in March, where it all went. Not because anyone was reckless. Not because anyone wasn't working hard. But because profit without a plan doesn't stay put. It gravitates toward whatever's urgent, whatever's default, whatever no one got around to deciding.
In this mini episode, Ben Law — The Financial Bloke — puts a name to something that happens quietly on farms across the country: the gap between what a family earns and what it actually decides to do with that money. It's a gap most families don't even know exists until they sit down and look at it.
Ben shares the single clearest signal he's found in high-performing farming families — something that separates the ones genuinely building wealth across generations from those working just as hard and getting a fraction of the result. It's not about scale, location, or what the season did. It's about one conversation. And whether your family is having it.
He also unpacks the four-bucket framework he uses with clients — a simple but surprisingly confronting way of thinking about where profit should go. What makes it confronting isn't the framework itself. It's the exercise at the end: the moment when family members who thought they were on the same page realise they've each been operating off entirely different assumptions about what the money is actually for.
If the next generation in your family feels like they're not quite at the real table yet — or if money conversations tend to get started and never quite finished — this one's worth eleven minutes of your time.
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
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Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.
Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.
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