Ep133 - Tilda Outdoors with Maddy Bockett

Gather 'round the virtual campfire as we spill the beans on the new kid on the camping block!

Ben & Lauren are stoked to introduce you to Tilda Outdoors, the fresh face in the camping game that's got us buzzing like mozzies around a lantern. This newcomer is shaking things up with gear that screams 'glamping meets girlpower'. Their standout piece? The Rosie Swag - a freestanding dome swag that's tougher than your grandma's fruit cake but prettier than a sunset over Uluru. With its midge-proof mesh and plush 50mm foam mattress, it's bringing a touch of luxury to the outback without sacrificing durability. So, strap in, camping enthusiasts - we're about to dive deeper into what makes Tilda Outdoors the talk of the campground!

00:00 – Intro
01:00 – Welcome Tilda
02:36 – Swag Colours
03:00 – How Tilda Started
05:16 – Aesthetics of Camp Gear
08:13 – Building a Brand with Social Media
09:06 – Why Start with Swags
10:36 – Manufacturing Process
11:47 – Features
14:19 – Feedback from Camping Community
17:05 – Women in Camping
19:02 – Concerns Launching into Saturated Market
21:04 – Future of Tilda Outdoors
22:24 – Tilda’s Point of Difference
23:47 – Type of Canvas
26:54 – Outro

Join the conversation over on our Facebook group:
https://www.facebook.com/groups/snowys

Head to snowys.com.au for all your gear needs:
https://www.snowys.com.au