Snowys Camping Show
Snowys Camping Show
From Sweden to Campsites Worldwide | The Trangia Story
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Alrighty folks, welcome to the next episode of the Snowies Camping Show. We've got another interview today. Pretty excited. I think this is our most distant interview from well across the other side of the globe. Before we jump into that, you can subscribe to our channel via YouTube, your favourite podcaster. You can join in on the conversation on the Snowies Camping Banta Facebook group where there's a growing community of people talking everything, camping, hiking, uh caravan. Now, today's uh interview kind of covers a bit of everything. It's got a lot of history in it. Uh, we have got on the line. Um, I haven't actually how are you first? Sorry. Are you good? I'm fine. I've been so excited about getting into this episode of the colour.
LaurenI know we're going to go, but we can get straight into it. It's fine.
SPEAKER_02All right, let's get into it. We have got from Sweden, across the other side of the globe, Magnus Rydel. I hope I've said that right. I should have checked before we jumped on board from the brand that just about anyone who has anything to do with outdoor uh activity should know the name Trangia or Trangia. We'll get into that shortly, but thanks for joining us, uh Magnus.
SPEAKER_03Thank you. Thank you for having me.
SPEAKER_02So you uh let's I we've got I've got a few initial questions. Let's jump to you first. You're you're the I think I saw a VO you call yourself or CEO of Trangia. What's your position at Trangia?
SPEAKER_03Yes, that that's correct. I'm CEO of Trangia since uh eight years. Um and uh I'm the first CEO uh outside of the owning family and the founding family. So it's still uh a family company in uh owned by the fourth generation of the founder.
SPEAKER_02So you took over from one of the family members. Yeah, exactly.
SPEAKER_03Yeah, from Banked who was the Big Bitch was the previous CEO. I was uh I I think uh when I saw saw that this job was open, it was uh was my kind of dream job, and and I was lucky to get it. So uh it's been a nice uh run family uh operation, uh but of course, as normal family companies, it needed uh uh yeah, needed to be updated, you know, typically with the uh SAP system and and more more computer-based uh development and so on. So it was uh great chance.
SPEAKER_02Did you have a background like in the outdoor industry? You're an outdoors person, or did you come from a different field when you before you came to training?
SPEAKER_03Uh I'm not typically an outdoor person, of course. Uh being a Sweden and living in northern part of Sweden, outdoor is is uh is part of your life anyway. Uh if you want to do not. But uh no, uh to uh to bonus, I'm uh I'm uh engineering by by by degree, and I worked for yeah uh I would say 16 years at uh General Motors and Sab Automobile as a product engineer and and product development and project manager and so on. Uh so I really like uh product development uh but moved more into business development and and uh and uh sales, and and that suits me well in this position.
SPEAKER_02Yeah. I've got a cover off on a question that I think is asked in just about every store or outdoor conversation I've had that's involved this brand. Is it said trangia, trangia? Like how how do you how do you guys pronounce it correctly to solve this once and for all?
SPEAKER_03Directly in Swedish, I would say Tlangia.
SPEAKER_02Oh, that's throwing a spatter in the works.
SPEAKER_03But but but most of the English, yeah, Tangia. Uh that that yeah. The problem in Sweden, some Swedes say triangia. Like yeah, uh they think it's a tree something. So so triangle, but it's trying.
LaurenIs that what is the history of the word tranja? Does it mean anything?
SPEAKER_03Yes, kind of. Uh it does. Uh a small, small uh Trange is located on the countryside. There's a small village, but about 150 people lives here. And even outside this small village, just uh kilometers away, there's even a smaller village called Trong. A with a dot i Swedish lettre. Swedish lettra it's trang. And I den it's from in aluminium. Så it's already från the beginning 100 years ago was product made in aluminium. Så that that was the name. That's the official explanation about the name. Basically this has nobody really knows. But because at the same time in the village of uh Tromsviken var vi loket. Det var a very loka ochus priest that has a second name was Tangja. So you don't know if this was a kind of uh because in that that uh back then there was very religious people, so to say, or not very, but but it was part of society to to you know uh go to church and so on. So you don't know, but the official uh explanation is uh it's from the small uh village uh trong that means then Tang and in Alamiran, Tangia. Nice what we say. Yeah, okay. Very good. Nobody knows.
LaurenI love that. I love that. That's cool.
SPEAKER_02We've got we've got the answer here. I think we can solve a lot of uh campfire arguments now.
SPEAKER_03Yeah, exactly. Then you know the background, yeah.
SPEAKER_02Yeah. Um, is that where Trangia is based? Uh I think the the factory is like the same building that's that it's always been, is that right?
SPEAKER_03Yes. Uh uh almost. It's uh the the original factory is uh is uh I would say 100 meters away from where the the current factory is. Uh but we still own that uh part, and in that uh old factory we have a factory shop, outlet, museum, and all our web borders go from that place. So it's still uh part of our business, but it's uh really too small to run a uh a modern uh factory operation in there. It was basically a barn from the beginning that was rebuilt to a bigger barn, and and you know, so so it it's uh it's not suited for uh being a uh a big plant anymore.
SPEAKER_02So for a hundred years they've operated from pretty much the same patch of soil.
SPEAKER_03Sure, sure, yeah, yeah, absolutely. It's where where the company was born and uh and then yeah, they rebuilt it in the in the late 70s, built the current uh plant, uh yeah, 100 uh meters away only.
SPEAKER_02Yeah. And 1925 was when it started, so you've just ticked over a hundred years.
SPEAKER_03Exactly. Last year we we celebrated a hundred years, and that uh that was uh really nice. We we even have uh a celebration day in in uh August uh last year, where we have open house, and and uh we have over 1,000 people coming here. We have even uh travelers from from UK and even from Japan that went over to to visit us uh uh when we had the open house and and all the employees here was um yeah helping out as well to to uh so it was a really uh great day that uh for sure we will not wait for the next hundred years to do it again, but it was really uh giving you a lot of energy, so it was nice.
SPEAKER_02Yeah, well.
LaurenDo you know the origin story of the stove and the business, like how it very first came to be?
SPEAKER_03Yes, uh yes, uh for sure. Uh in the in the 50s, um there was uh um uh a new law in Sweden that uh uh give the right to two weeks of uh um paid holiday for all the all uh yeah all the employees. Uh so it was a government decision. And uh at the same time, you know, people start to have a car and be more yeah, have some money to spend, but not going to hotels really. So for the masses for normal people, uh you travel by car, maybe camping, tent or cabin, whatever. So people start to move around, and and then the the the this need for make uh make food uh for for again normal people, not going like uh across the Arctic or whatever, but but for normal people to cook. So then, together with the local uh uh sporting shops, uh, I would say a retailer, they developed a China stove and basically at very much the same look as as you see today. So it was a really great design. So China was not the first to develop uh uh alcohol stove by far not, but it was really a successful design. And and the focus been uh to develop that uh origin design and for more for manufacturing and and yeah, reduce uh weight and so on. So it was a huge success. And from the beginning, when the company was founded in 1925, we made we made um uh yeah household uh cooking uh stuff and utensils and and uh kettles and so on, pots and pans for for wooden stoves in the in the villages around and so on. So it wasn't until the we had uh uh some travel kits really from the beginning as well, so uh camping gears but without a burner. Um but later on, then uh I would say from starting from the 70s, then it was more and more outdoor, and for sure, since I would say this century we only make uh outdoor products uh here at Trungy.
LaurenSo the um the sort of uh original the trungy stove that we know was developed in the 50s hasn't changed very much since then.
SPEAKER_03No, exactly, not not uh much at all. No, uh I would say everything on it has changed, but uh but the but uh a lot uh I would say since the 90s uh everything fits together. We still have the same diameter of the burners as the original stove. You can swap the burners the same uh hole size. We have added hole for the gas burners in the 90s. We have uh made uh thinner but stronger aluminium. Uh we have added the stainless steel uh hooks that you the that you put up when you want to fry. In original was uh vibent uh uh steel rod. Uh so there's been a lot of development, and uh uh a lot of this has to do also that you know it's kind of expensive to produce uh the stuff in Sweden as we do. Most of our competitors do it for sure in in you know far east, like in China. Um and and we have to be good at uh produce it uh yeah with not so much uh yeah time added from workers. So that's uh been a kind of a key success factor to us that we have developed very specific and unique machines uh that uh uh that save time over the years. Um that's been a lot of the focus. Uh uh. So if you look at uh you have the stove there in front of you, like typically the the uh for the strap, uh that was a riveted part. Now it's stamped out uh from the original uh pot, so it saves time, it saves uh really over one minute per per set. So it's typically things like this that we worked on over time to refine it.
SPEAKER_02It's gonna take a slight step back there because I think everything you say there goes into um kind of the ethos of the brand where you still make uh um parts that fit with old parts and your environmental focus there. But on your website, I was reading um you've got a section called Trangier Moments, and there's a statement from you on there, and you talk about um slowing down, which which, if you think about Trangier, you've never has Trangia ever claimed to be the fastest boil by any means. And you're not trying to do that in a world where there's those who are trying to boil water fast. Yours has always just done what it's supposed to do in the same manner. And you also talk about um responsible initiatives in the company with your environmental impacts, um, using non-vergin materials. Is that all something that you've kind of introduced since you've been at the company?
SPEAKER_03No, no, no, no, no, not at all. I I enhanced it maybe, but uh, but it's been in the DNA from the beginning because uh uh you know all the material is kind of expensive, it's it's one uh one-third of the cost of the of the of the goods is the raw material. So we've always been scarce with using the material and uh uh yeah, selling back the scrap and and reuse it. Like on the kettle, you see that the the lid there is is the part that is punched out from the upper windshield. So so we reuse that part. So it's typically that that's how we operate that we try to use uh every bit and piece of the material. Um so but but you're right. I think uh that was also part of the success during the Covid. That that really people wanted to be out, and it's not about the the the speed all the time. Uh I think the the the triangle stove essence is is about safety and reliability, you have the spare parts and it works and it will work over time, uh really. So uh the burner, if you use the spirit burner, is around 1.1 kilowatt and it's normally half of a gas burner. So, yes, if you want to do it quick, you should add a gas burner, but if you want to take it relaxed and and with your family and have a quiet time, the the spirit burner is is really a great choice that uh will not let you down. It works uh year after year because it has no moving part, no critical seal that that can leak during operation.
LaurenDo you find it going back to the manufacturing, especially with the current global economical position that we're in? And you mentioned lots of other brands moving to um offshore manufacturing and things like that. Do you find it difficult to maintain manufacturing in Sweden? Like, is that a is that something that's a constant discussion for you guys? And just you know, because it's unusual, right? It's unusual for a company to to be entirely manufactured and owned within uh their native country.
SPEAKER_01Yes.
SPEAKER_03Yeah, yeah. Of course, it's it's uh I would say it's uh yes, it's part of a daily operation that that we'd really need to focus on internal efficiency, that that we really do the right stuff in the right time and work on on the right um yeah improvements, so to say, that we not satisfy and and sit back and relax because it's part of a yeah of a global competition. There's uh there are great products uh uh made uh in in far east, there's no doubt about it. So we we uh we know that our stuff is more expensive to produce. That's that that's that's how it is, and we have to accept it um and try uh try to navigate through that landscape. And uh part of that is is also since I started here, we we have now some direct sales by ourselves from a web shop, we even ship to to Australia. Yeah, it's uh uh it's and that helps us, of course. Uh that's normally it's better margin. So that's how helps the overall operation if we sell some stoves directly from us in a web shop, uh, and also keeps us uh in in a position where we have direct contact with a customer. In the typically, uh in the past, our our business model was we we sell to a distributor per country, the distributor go to the retailer and retail to the customer. So we really filter it out. We don't know what the customers want of the problem and so on. It's really a long way back to us, yeah.
LaurenRight.
SPEAKER_03So yeah, so so we have we've that's part of also the importance of selling directly. That uh that now 15-20 percent of our sales are direct sales to the end customers. We also have a a customer support that where you find our uh the telephone number uh on the first uh page uh on a home page, and we actually uh answer, not not like a chat bot or whatever, we answer because we want to talk to the customers. Yeah, uh and we've been contacted you know by so many companies. Oh, you we want to set up a chat button, you can you can work by yourself, you don't have to talk to the customers. But are you stupid or not? I want to talk to the customers if they have a problem, that's great, then we can help them. So yeah, so really uh we get around I would say 20 emails per day uh to uh to uh not through a web formula but direct email, and we reply that we try to make it within 48 hours, but you know, over the weekends we don't have any operation. So we give a personal reply, check what's out uh there, what what was the problem, and we send out new spare parts uh uh because we take pride in that and we think that okay, if if you the most common fault I would say people don't read the manual anymore, for sure. That's how how it goes. And you set up the triangle stoves, you have the lower windshield, you have a lot of small holes. And the thing is the wind should not come into these holes, it should be the opposite. Uh sorry, sorry. The wind should I'm sorry, the wind must come into that, so you make a shim uh effect that it comes in, pushes out uh uh up then. But a lot of people turn it opposite direction, and then you can cause a backdraft. Uh uh, especially if you're in wind conditions, uh and even if you put it on a um maybe not a solid uh plate, uh there's some air underneath, then you can cause this backdraft, and then if you're not carefully, and if the wind uh direction changes uh suddenly and so on, you can get this backdraft, and then you can melt the lower wind sheet. That can happen, yeah. And then people uh have that experience, and and then they contact us and think uh this is uh kind of shit stove, you know, it's a brand new short stove, or it's even a 10-year-old stove, but this happened to me. But what is the problem? And we explain, of course, what has happened. You've been in uh in a very windy condition, most likely, and you put the holes in the wrong direction and so on, and then okay, sorry, yeah, of course that's what's happened. But we send a new windshield anyway across the globe, uh, because we think, okay, sorry guys, if we didn't make been able to explain to you how to use it, it's kind of our fault anyway. And then the of course the customer 99% of the cases is just super duper happy instead of getting you know a link to a spare part that cost half the price of the stove when they bought it five years ago. Yeah, and it's like okay, shit. They sent a new lower windshield all the way to to Australia, uh, and I got it five days later. Wow, this is a super brand. And what do you think they talk about the next day in the at lunch with at work? Yeah, they say, Yeah, you know, they didn't ask about the receipt receipt, uh uh, because I of course didn't carry that after five, ten, whatever years, and they sent it. Yes. Well, this is kind of so we would like to, you know, kind of be friends with our customers and trust them, yeah. Yeah, and I think uh that in the long term it it uh makes sense and it uh turns uh yeah, turns out positive. Of course, in the short term, it's it's it's money out. Of course, if we were a bean counter and look at it, how can we shop ship this without uh uh charging for it? But yeah, I think overall uh it makes sense. And it typically now when we have this fierce competition, lot lot of uh Chinese great brands out there as well. Uh but we would like to show that we are still a small plant, we are people behind, and and we kind of uh yeah, we are there to listen to you and help you out when you have a problem as well.
SPEAKER_02Yeah, that's awesome.
LaurenYeah, hey um Magnus, can you talk about the different materials? Because you've got a couple of different model stoves. So let's run through your material options and also your sizing as well.
SPEAKER_03Yes, yes, yes, yeah. Uh start start simple then with this uh with the sizing that you know the the names of our stoves are a bit uh confusing, but I'll give you background of that as well. The the large stove is called 25, and the small stove is called 27. And how's that? Yeah, it for Trangia it was just uh uh uh project number that okay. Next project was 26, 27, 28, and so on. So so 25 was ahead of 27. Uh kind of a misleading, but we added in the name at least we call it uh 25 large and 27 small. But that's the most confusing thing we started, and but it's been around for for you know 50 years, so so you can't change it. Basically not, but it's pretty confusing, and uh and the large stove has uh you know an one and a half liter and 1.75 liter cat uh uh uh uh pots, and and the small stove has uh one liter pots. So uh yeah, that that's basically the difference. All the other uh you know the burners and so on is is uh Modular and are the same. And when it comes to the material, our base uh stove is uh it's a high grade aluminum 5005. Uh so it's not like a soft standard aluminum, it's uh uh it's uh a lot of magnesium in it, so it's uh hardened when you uh deep draw it. So it's it's quite advanced, uh I would say, uh, and very light, and it's uh 0.7 uh on all parts uh for a standard uh stove. Uh so it's quite light, uh a China stove, even if it's kind of maybe seen as a bulky and heavy, it's still uh just below uh one kilo for the large uh stove, which I think is quite good uh for all the parts you get. Um, and um, if you would like to add more, I would say scratch resistance and so on, then I would go for the hard anodized, which is the same stoves, uh, pots and pans and and windshields, but we send it away to a hard anodising process which makes uh uh really scratch resistance. You can basically take a knife and and and uh fry your pancakes with a steel utensil and so on. No no worries, and it's a bit easier to clean as well. And the weight is then exactly the same because it's the same base material but it's more scratch resistance uh than a normal ultralight aluminium. Uh, but it adds a lot of cost for sure, because it's an expensive process to do this uh hard uh analyze, so it's not for everybody to, but it's for a good option for use that uses it a lot. Then uh at least in Europe, I would say it's quite popular. We have the we call it duosol, which is uh 0.5 millimeter aluminium uh laminated together with 0.3 stainless clad. So it means that the inside of your uh pots and pan are uh stainless, and and that could be really good as a sturdy solution if you really want to use whatever uh steel utensils that that set will outlast you and your children and the grandchildren for sure. It will never die. Uh, but it's also a bit heavier, but it's very popular, and it like if you like if you have a camper van, uh like you know, boating and so on, where maybe the weight is not uh the key factor, then uh for sure. It's my personal favorite, anyway, because yeah, you you can use whatever tools you want, and uh then we have uh the uh non-stick versions, and and all these are mixed together as well. You know, if you look at our home page, you have a lot of different uh combinations there. The the nonstick is uh traditional uh uh yeah, nonstick uh uh which you can get on the fry pan, which is where it makes most sense, but also on the uh on the pots. Uh the plus with uh that uh the nonstick is of course uh that you don't yeah, you can fry more easy, and you can fry in the in the pots as well if you want to fry for one or two persons, uh and and be closer to the heat source. Uh, but also I would say in the winter time, uh typically here in Sweden, and it's also very good to clean it with the snow, you know, with nonstick, you can basically roughly clean it with the snow and then you're off to go. So that's could also be a good thing if you're out uh like winter camping or winter hiking. So that's also kind of a yeah. So I think we have the opportunities to mix and match whatever you want. We even have on our home page uh nowadays we have a function where you build your own personalized stove where you can basically drag and drop, uh, choose whatever part you want, uh, mix and match. And it's quite popular to do that. Uh, of course, you you end up with a kind of a unique stove, kind of expensive as well, but but that's how it is, but you get it uh absolute as you want, yeah. Uh yeah, so so it can it could be a good mix to have a different uh material in the pots, one for for easy cleaning and one for maybe a more metallic utensil or whatever. So it's not not that bad idea. Um, and for us as a being as a small factor here, it's easy for us to have a lot of different article numbers, different combinations, uh, because we we we package them uh uh yeah on a daily basis. So to like if if a shop uh in whatever Australia wants to have 50 unique ones bought through the uh uh Australian re uh distributor, we manage that, it's no big big deal. You know, we have with uh gas burner, with spirit burner, with uh uh kettles without kettles, and you know, uh yeah, nonstick fire pan, etc. So it adds up. I think we have uh over 80 combinations uh of uh stoves that we sell, uh but but uh unique parts are not 80, so you know uh it's easy for us to make the combination. It's no kind of added cost uh really to do it. Yeah, we cannot we we do not stood uh uh you know uh keep everything in stock in high volumes for sure, not that then it wouldn't make sense. But this uh we have uh article numbers that we sell less than 500 per year, but we still uh like to have them because maybe a small shop in Germany would uh carry and then it's not so easy to compare prices for a high volume uh version of the store that's kind of you know you find the prices on eBay, Amazon, whatever, and then it's the kind of you know lowest bid wins to win to deal.
SPEAKER_02At the very heart of all of this material is is a brass burner, which you can see on the front of the table in front of us here. Now that has barely changed in the hundred, well, none of it's really changed in the hundred years. So um I guess there's there's two two questions to this. Um firstly, how often have uh the people at Trang sat around the table and said, Do we need to change this? And just constantly walked out of the room going, no, we don't need to change it. What what is it about that burner that is that works so well that that because others have tried to copy, you can see others that look the same, but the transg one has just stayed like that for a hundred years.
SPEAKER_03Yeah, I I I know it's it's even uh yeah, to be honest, it's even difficult for us uh that's not been there from the beginning to to understand how well it actually works. And you know, this saying that if it ain't broken, don't uh don't fix it. So we looked into variants and and I think just that bone is just such a great compromise, I would so say it, for the price and what you get and how it works. Yes, there are copies that uh some have more fancy solution of uh simmering it. Uh yes, we looked into that, and and uh and uh you can have other hole placement uh and and uh for for the actual gas uh the order fires position. But it works so well. Uh bear in mind that a great year we produce uh up to quarter million of burners, so so really uh it's a balance between yes, you can make them in titanium and sell low volume with with some sacrifices, or you can make where but but for us it's also we don't we want to make it good enough for normal people to use, so to say. Um, I'm sure that we will find the different uh uh options later on, but it's not on our uh I would say priority list. We looked into it and we uh we see what we can do to improve it and and so on, but uh I think uh it's it's again a very good product for for the price point and for what you get, and it again lasts uh basically a lifetime. So um, and that that's again back into our production philosophy. That's why you see quite simple material being used. We don't mix different materials together, uh like plastic and steel or different uh steel, not too much of that, at least. And that's also basically coming down to that it has to be easy to manufacture, few parts, same material. If you if you look at the competitor, like the handle, a lot of people ask us why uh is your handle, it's only pure aluminium, two parts. Yes, uh it is, and we we of course could add a rubber part and so on, but rubber will for sure not last as long as the aluminium, and you will lose it. And but the most important part, somebody needs to put that on by hand, and and you know, by the cost situation, we cannot do that in Sweden. So a lot of that comes back to where where who we are and where we are located. That we have to be a bit of a uh functional design that that the production really also uh determines how our part looks like, and it has to be uh kind of a bit of a like good enough. Uh we can't uh go into all different materials and millimeters, uh it has to to work in in production as well.
SPEAKER_02Can you um can you describe for those who don't understand how a spirit burner works, can you describe how that works? Because I think I read somewhere that there's actually eight parts to that spirit burner, but there's no moving parts except for the the lid that goes on top. And the only the only uh part that I'm aware of on a trangiar that can actually degrade is the rubber seal that goes in there, and I think that's probably what you sell the most regularly.
SPEAKER_03Yeah, yeah. Yeah, yeah. Now the yeah, I I don't have any parts here to show, but but uh it is uh uh the the burner as located in front of you there on the desk is uh is a lower uh brass part. Uh inside there's uh there's a wick that you do not see uh that is uh helping out uh the cold performance and starting. And that's typically something that you would miss out on on most of the copies uh that are made. They don't have a wick. And and once the burner burns as uh as it should do, you don't need a wick. But as a cold start performance, then the of course the wick uh suck the alcohol up to the uh yeah to the part where it's easier to uh to get it uh burning and easy to get it bloom, uh you know, when it turns more bluish and and not the yellow flame. So it's the important part, and and that wick will never run out, so to say, because it's only used uh as a start, and then the actually fires outside the the wick. So it only helps to get the gases there and then it evaporates and then it the flame is outside. But it's really really important. And if you change the material of the wick, then you get this different performance of the burners for sure. So it's a very important part uh of the function of why why the triangle burner uh works. So now I told you all the company secrets here, but that's that's how it is. We open, uh, but uh it's an important part, and um and then we have a station, of course, where where we then uh fold the upper part and the lower part together with this wick and wick support uh together, and then that's best basically the the I would say what is it then the four parts that that need that is really needed. Then you have the lid with a with a rubber seal that will make the burner contain the fuel after after you used it, but we'll recommend recommend that you should rather use all the fuel uh so you don't have a malfunction of the seal and you get you know alcohol in in other parts. And then you have, of course, on top of that you have the simmering ring that you can uh yeah adjust uh and and use for frying uh slowly and so on, and of course, also cooking slowly, save some fuel. Um so it's a very very simple uh part to operate and simple to use. And uh at the full uh full throttle gives you around 1.1 kilowatt, which is uh quite good and and fully filled to the to the split split split line between up and lower part. Uh it's uh yeah, less than uh uh 100 milliliters, around 70-75 milliliters, it will last around 10 minutes, uh yeah, in normal conditions. And the best trick if you want to light it really quick is to keep the alcohol close to your body. If it starts to be below five degrees, it's quite good to have the fuel inside your inside pocket or or whatever inside the car where it's actually hot hotter than outside temperature, then it will help you to get it blooming. And if you are really out in the winter conditions, then you have we have the winter uh winter attachment where you snap on a part underneath the burner where you add some alcohol and and pre-basic light fire under the burner to heat up the burner. Okay, you can use that on the summertime as well if you want to impress your your your colleagues or friends that wow, how can you cook so full with your the water so fast on a trying a burner? But that's kind of pro pro addition, but it's quite funny to do it. It's really uh then you get way above 1.1 kilowatt. But you have to be careful because you can also start to boil the boil the alcohol itself, and then then you can uh yeah.
SPEAKER_02So is that that's one way to get your transio faster in this world of fast stoves. There is an option for transio. So the the blue flame though, that's the it works. My understanding was you've got the liquid in the bottom, and as it heats up, it vaporizes. So the blue flame that you see isn't the liquid burning, it's the vapor. Is that right?
SPEAKER_03Yeah, yeah. It is the vapor of the yeah, it it is not the liquid, it it has been vaporized when it burns there. Yes. Okay.
LaurenDoes Tran uh Trangia always transier is how we just say in Australia, right? So yeah. Um Trangia have an official recommended fuel?
SPEAKER_03Uh not really. We we have have not uh in the in the 70s we had a cooperation with a Swedish company and we offered a uh kind of Trangia fuel, and I think we will get back there again because uh uh it's not that sensitive, but it's the most common question we get that what kind of fuel should I use? Uh and in some countries it's difficult to find. But on the other hand, it's also very difficult to ship the fuel from Sweden, you know. So it's it's a bit of a kind of bugger, but but uh on a web page uh uh you will find uh different uh few typically fuels for different countries where we add and get recommendation from a customer that yeah, in our country we call this and that, and you find it there. We add that so you have a fuel list, and and you will find that for more it's uh yeah, included in the when you buy a stove, you have a QR code to find the fuels as well.
LaurenYeah, is there is there a fuel that people commonly think they can use, but they definitely shouldn't.
SPEAKER_03Yes, yes, yes, yeah. No, but yeah, it is it's not that common, but really if you use uh petrol-based fuels, that's really kind of dangerous, you know, like that's normal petrol for a car. Uh then you can have a kind of a kind of a small explosion. And and not only that, uh if you add a diesel, you can uh you don't get an explosion, but if you light it, you the the wick uh gets filled with these uh petroleum-based uh oils, and then it doesn't work like a wick anymore. Really, you have you can clean it, but it's difficult. You have to put alcohol in and let it uh stay there for basically a long time and try to wash it out, but that then it starts to be dangerous. So no petrol-based fuel, it has to be alcohol-based fuel. But you can, I mean, in in distant countries, you you you can run it on the you know, vodka, 80% vodka that you can drink basically. You can uh you can use that's ethanol-based. Uh so in some countries you have pure ethanol, and some uh some countries you have a bit of a mix ethanol-metanol, and in in some countries you add uh a bit of water because it's uh too much alcohol. So it's it's uh but uh best thing is to check on a webpage uh what's uh suited for for your country because then we add some brand names typically to be easy to be found. Again, in in some countries, you know, far east, it's uh been quite popular with the Chang'a stoves because you need alcohol-based fuels, but you're not allowed to carry alcohol to drink.
SPEAKER_01Right, okay.
SPEAKER_03But people people are not stupid, yeah. So you can uh yeah, that could also be a reason to carry a Tangia set. I'm not saying that uh we know things, but it's a hack can happen. Yeah, it's a hat. It's a life hat. Yeah, and that's why there also this petrol uh bottle in front of you is quite popular because it's yeah, it's a fuel bottle for sure. It's used for fuel.
LaurenYeah, it's a trainier sales in the Far East, just like starting going through the roof.
SPEAKER_03It could be, yeah.
SPEAKER_02Yeah. So in in here we um in Australia, it's I'm pretty sure I've seen that feature on your website, uh, and it's it's diggers um methylated spirits that's uh that's recommended here, which is an alcohol fuel, obviously. Do you talk about uh I guess someone might be comparing, they're looking at liquid stove, liquid fuel stoves, they're comparing a shellite stove, which is a petrol-based product, um, with uh a Trangia, which is alcohol-based. Um, my understanding is uh alcohol-based fuel is far safer and easier to transport in a backpack than a petrol-based fuel, which is more volatile. Am I right in that thinking?
SPEAKER_03Yeah, yeah, yeah, sure, sure, sure. It's much uh you're absolutely right. Uh yeah, I I I think uh the the alcohol stove is is really uh a safer, uh safer choice in that respect. Uh but I think it's also that it's a bit of uh uh up to the customer what they prefer because uh there's of course uh a place also for petrol-based. If you uh have a car and you already have the petrol, or you have a yeah, you know, a Jerry can with the fuel inside, why not? And so on. I can understand that, but but uh in my opinion, it's by far safer. Of course, if you spill out alcohol uh burning from a burning stove, yeah, you you can get a fire on the ground, but it's you you don't get an explosion for sure not. Uh you can get kind of a not explosion but uh yeah, sudden uh poof, so to say, but not more than that. Uh so I think uh it's safer. Uh the reason the the the biggest risk with alcohol uh-based uh burners are that in the bright sun sunshine it's difficult to see the the the the fume, the not the fume the flame exactly. So that's why we say also in the in uh operational manual that put your hand on on top of the the burner uh for sure from a far away and then closer to see is it actually burning or has it run out of fuel before you just pour it over and then you can have uh accident. So, and that's also part of why we have this uh safety bottle that you have in front of you that you have this small, small, small outlet, and it's a spring-based cap. So if you really pour on an open flame, uh you get on a small uh fire, and then you you take away the bottle. If you have a traditionally uh the bottles, at least here we have in Sweden, they have a big opening. So if you pour directly from that bottle into the open flame, and you get really scared, you throw it away, but then the problem is that you pour out alcohol during that operation and you spray alcohol on maybe your tent, friends, whatever, and then that's not so nice. So that's the reason why that that saved the bottle was developed uh long time ago, over 20 years ago.
SPEAKER_02So I did not know that was the premise behind that that valve there. That's uh it makes a whole lot of sense still.
SPEAKER_03Yeah, yeah, yeah. So so a lot of uh our competitors they uh save a few sell a few bottles in aluminum for the basic same price, but it's just a bottle with a big cap. Uh there's a lot of thinking behind that one, why why you should use it. Yeah, yeah, yeah.
LaurenSo, Magnus, you mentioned before historically you've got an engineering degree, you work for General Motors, but now your business development and your sales. So, from a sales perspective, what's your pitch for someone looking at a trainer stove versus a more modern gas hiking stove? What's what's how do you pitch going with a trainier?
SPEAKER_03Yes, uh yeah, I I think it's uh uh as I mentioned before, it's for us it's uh about simplicity and safety uh and and reliability. It's very easy to operate and it's a very easy um to start with because uh especially if you buy the the Alcohol burner, everything is in there. You only need to buy alcohol and you can uh you can go away and use it. Most of the other gas uh burner uh variants is either just cooking water, like a kind of jet boiler type, or or you have to add pots and pans on a on a kind of uh other system. Uh I think our system is ready to go uh and it's proven together to be a safe system. Typically, uh here in Sweden it's used like in kindergarten so on, uh making foods uh outside of the children because you have no no contact with an open flame there. Of course, the the the windshield gets hot, but it's not like burning hot in the most cases. So it's really kind of safe to to work, of course, under supervision for the grown-up or adults, but but but still you can do that. So I think it's really excellent uh piece of kit that you can use with your family and and uh enjoy basically enjoy life with it, but but as well as as uh as uh for one person as well to to to as kind of more um professional use, uh absolutely. Uh but I think it's up to to to really the customer what to to see what what's what suits you best. If you have one person uh really only want to boil water and and uh on the run, so to say, yeah, maybe that's uh stove is not the best choice. Uh it could not uh there are others as uh absolutely. But if you look into the uh fuel consumption and so on, the even if the stove itself is maybe not the quickest because of the uh uh the the less output compared to gas, it's still very fuel efficient because you have the windshield around it so it contains the heat. So uh basically you boil even with the spirit burner, the alcohol burner, you you boil half a liter water in three, four minutes uh outside in 20 degrees. And that's that's really if if uh another system makes it in one minute less, uh I don't know. What's the hurry, in my opinion? Yeah, so so uh um and I think that's also a lot of this uh the the lifestyle. If you're outdoor, you want a lot of people just are outdoor to enjoy life and relax, and then the the speed is not the most important. But you know, we also have uh we have the gas burner as well, the gas burner system for the Changa, and it's been uh certified uh for for Australia use uh last year. So we we shipped in July. Uh July last year we shipped the first uh gas burner. I can show you I had it uh on my desk. The gas burner storm that is fully developed in-house and we produced uh in-house. The previous gas burner was uh in cooperation with the primers, but now we produce all the parts in-house or purchased and designed uh designed in uh by us and purchased and made in other parts in Sweden, like this uh body. So this one uh you can upgrade your trying a stove, uh buy as an accessory afterwards, uh, and uh add add to the system. Currently, we do not sell any stoves with a gas burner included in Australia. We do we do it uh on a web page uh that is okay for Australia, and we do it uh uh yeah, um uh for other markets we sell gas burners, uh but currently not uh for Australia.
LaurenSo that obviously gives you flexibility, which a lot of gas stoves they can't go to liquid fuel, like you've got the option of both.
SPEAKER_02I've um I've always liked liquid fuel for the rationale that I can I'll take as much fuel as I need. Whereas with a gas stove, you're always stuck with the weight of the gas holder. If you're talking an ultra-light set of hiker, but you're saying these weigh around about a hundred grams, that includes a hundred sorry about a kilo. Sorry, that includes like two pots and a fry pan and the pot handler and the burner and the windshield. Um, so for those people who are kind of working out weights, you can then go, I've got I'm gonna cook three or four meals, and I only need to take X amount of fuel with me. I don't know, taking extra. Have you got a formula that you recommend for people to work out how much fuel they need on a trip?
SPEAKER_03Uh yeah, we give some advices on our home page, but it's uh as I said previously, it's uh uh a little bit less than 100 millilitre, I would uh would calculate uh per per meal. But again, is it about cooking up water, heating up water, or is it about frying? It's a huge difference. I mean, if I really want to fry something that takes some uh fish or whatever, that takes some time, or do I just want to boil up a bit of water? And is it warm or is it cold outside? This is it's kind of difficult really to to to say. But on the average, inside 20 degrees, yes, uh you you you will uh you will be able to for this 75 millilitre you can boil around uh uh 10 minutes. Not boil, but but really high output in 10 minutes, but it will take you three minutes before the half liter starts to boil. So so uh it is uh in my opinion quite fuel efficient, and especially if you want to to if you are family and use more sets, you can have a fuel button and share the fuel in another way compared to the gas stove where you really need a canister per set. Yeah, and and and in the eventually you will end up with a lot of uh canisters with how much gas is left. So I take a new one and I take a new one, and uh and yeah, so yeah, so uh it's the the alcohol is uh kind of more uh uh environmental friendly in that case as well, because most of the gas is uh bio-based, uh it's not biobased gas, it's you know, it's a liquid uh petroleum, petroleum-based uh gas, uh, while the alcohol is of course from from uh from grain.
LaurenYou mentioned um you know trying to used a lot in kindergartens and stuff for your outdoor education and things. I uh have seen somewhere around the traps a pink trangeer. Can you tell me the story of that?
SPEAKER_03Yes, yes. Yeah, it's it's uh it's a really lovely story. Uh we we uh we in in a museum here we have a kind of a small uh box where we have uh uh written uh suggestions, and but in Swedish, of course, that that the people can leave notes with this small paper and pencils and uh and then uh like three years ago there was a uh young child uh called Nike and she was nine years old and she wrote the name uh paper there. She was there with her mom, but she took so long time, and she was you know, the as a children was a bit boring, so she wrote right a note there. I would like to have a shiny, pink, glittery uh uh China stove. Okay, and that's all a Nike uh yeah, Nick case in Swedish uh nine years, and then we thought that was so lovely, and that was kind of uh one month ahead of uh Christmas. Um we uh we on we did a search on Facebook uh that we showed this picture, and we said that we are looking for this girl, uh Nick nine years old. Uh do you know who this could be? Because we had no second name, nothing. Yeah, and uh that went viral and was seen by one million people, and then we found out who it was. Uh yeah, they they got uh so we got a note, and and we we sprayed uh a glittery uh stove for her to as a Christmas gift of three. Yes, we we thought it was so lovely, and we made three more sets, and we put one in the museum and we gave one to the employees here, and that's it. But so much many people asked about that. Yeah, well, I've seen this uh shiny glittery pink stove, I would like to have one, and they said, Yeah, yeah, yeah, yeah, yeah, yeah. And then now for the 100 years' anniversary, last year we thought, what should we do? And and uh of course, the stove is uh really the the the core of the company, the the essence. So we say, Okay, we let's make the the colors uh windshields uh in three different colors. So we made one that we named for uh uh uh northern pine, the the green one to celebrate the the tradition and the most common tree in Sweden, and it also suits like you know uh yeah, outdoor people as well, of course. Uh, and and then we made a uh another one called Cloudberry, which is the very common uh uh uh uh not fruit uh bear that you can you know pick in the forest in in autumn so in the where where we are, um very typical Swedish. Um, and then we have uh the last one that is totally crazy. Then we thought we must make this glittery shiny uh stove for Nike. And and we couldn't call it Nike because Nike Nike, you know, isn't it to do that? So so otherwise we will absolutely call it Nike stove, but we didn't, so we call it uh power pink because we think it's a kind of powerful uh color, and uh it's been quite nice to see the the the kind of orange one, yes, that's been most popular, but not by that far. So it's quite a lot of people buy the the the shiny glittery pink one, and it's you know nowadays a lot of people put uh you know make stories on Instagram and so on, and it's really friendly for that, and it's been uh get a lot of attention, like you know, in in in retail uh windows and so on. That yeah, it's and it's typically the opposite of what Changer stands for, kind of. So it's uh even worse than what is this? You know, traditional were kind of low, quiet, um almost boring sometimes in the you know, and really, but but now that we made that one, it's been a huge success. So those colours that was intended to be only short uh celebration, we still stick uh stick with them and they will last uh for the time being, at least in in the in the normal assortment. So and and it's quite uh funny because of course not all the retailers carry those because you know normally you have a limited space in the shop. But uh on a web page, it's uh quite common. We have also you know uh engraving option so you can write things on the and you see there are kind of two categories that buy them first. Is you buy it as a present for your you know 15-year-old uh daughter that are going you know to finish school or whatever. Uh yeah, that's one way, or it's kind of uh some guy buying it for for as a present for his uh friend in the hunting team that turns 50. Yeah, love that cool guy just guns should get this one. I love it. I hate it, yeah. Yeah, so it's kind of uh nice anyway. So I I really I really enjoy it that we have a put a smile on the faces as well. Uh so it's very correct, yeah. It has its place.
LaurenIf you're somebody like me who has a 20-year-old trungy, and you decide that you want a shiny, glittery pink windshield, can you go on to the trungy website and buy just the pink windshield?
SPEAKER_03At the moment, not uh we will we have said uh uh the windshields for that is not uh open. That's again because it was a hundred year celebration, uh and we wanted to be it kind of a limited uh eventually, I'm sure it will end up there as a kind of spare part for sure. And if you would have a shiny pink and if it was broken, for sure we'll send you one, but it's yeah, you cannot buy it by that part.
LaurenYeah, yeah.
SPEAKER_03But for for you, we make an exemption more just 50 million, yeah.
LaurenYeah, yeah, yeah. No, no, I I don't, it was it was more just for other people if they thought about it. Yeah, yeah, yeah.
SPEAKER_02I um I had images or conjured up this image of um trans years for after a hundred years had like a product development meeting, and you've all walked in and you've sat there and you've gone, I don't we just we've got nothing to improve. And then you've walked out and said, colours, we're just gonna do colours.
SPEAKER_03That's that's all we can do to improve. Yeah, yeah, yeah. But you have to be careful, of course. Uh, some some customer thinks, of course, that uh is that all you could do, really. And yeah, I I kind of kind of can admit it, uh, I really enjoy the colours. I think it's really fresh, uh, because uh basically the it has not reached the outdoor stoves anyway. It's uh the the they are all black or or or or silver or whatever, not not that fun. So that that's okay, but uh of course we have to develop more uh more accessories, more parts uh around uh around the stove itself. And uh I can show you uh if you uh if you want uh a little bit of our philosophy. So we think uh we think uh of course that that the stove is is okay uh at the moment. We of course there's a way of improving it, but I think for a for a complete picture when you cook you will need to eat. Yeah, and if you want to eat, China has not been able to support you there. We have a aluminium plate which some people think it's great, and some people uh don't like to eat on on steel plates. So uh we just developed a set of um uh high uh quality plastic um yeah like bowl in Sweden. It will be launched uh end of May, so it's really coming soon, and it's 80% bio-based. Uh and of course, there's a good there are plastic uh cups and bowls out there for sure, but we want to have a one that is optimized for trying. So this actually four of them fits inside the stove, perfect. So you can carry it. Uh yeah, you can carry that uh inside. So so when you want to eat, you you yeah, bring up your optimized uh trying uh uh bowls.
LaurenI really love Magnus the the um addition of the wind um holding it. It's beautiful, it's beautiful, immediately recognizable, yeah. Yeah, yeah.
SPEAKER_03And and we made a uh uh yeah, a cup or a mug um as well, and that also you can add two of them inside, and it also fits inside the store. So I think uh it builds on that that that it should be packageable, and you have a hanger in stainless steel that can hang it on your rucksack if you want instead, yeah, outside. Uh so that uh and we have had haven't had that in the past, something to drink. And we also have a uh a plastic plate. Uh, even though we had the aluminium plate, we uh we want to make it a complete like a set here. Yeah this fits uh perfectly underneath like this uh aluminum plate underneath the stove, yeah. Um so so it's optimized uh to to be used together with the stove. Um, so that that will happen very, very soon.
SPEAKER_02Is that for both sizes, both the 25 and the 27?
SPEAKER_03Yeah, yeah, it fits both sizes, absolutely. So it's no not two sets, but this set uh uh you cannot have four bowls in the 27, the smallest here, you can have two uh two bolts. Yeah, okay. But the plates fit outside perfectly and the cup inside as well. So it's optimized. That's good. And uh the yeah, and we will add uh uh some ceramic coating, uh a newly developed ceramic coating for five pan will be launched here in also in May. Uh I don't have any parts here with me now, uh, but that will be uh uh parallel to the current non-stick, but uh in some occasions you prefer ceramic uh uh coating instead because of the PFAS uh or also scratch resistance is higher on uh on the ceramics, so that will be added so then then you have even a uh fifth option option for five pan. Uh yeah, and and bowl.
LaurenDo you see uh do you see your current non-stick being replaced by ceramic? Pretty much here.
SPEAKER_03Yes, it's not not uh not like a clean cut, uh will not happen because a lot of countries really prefer uh current uh nonstick and and uh ceramic adds a little bit of cost as well. It's a high performance uh nonstick uh solution uh where you really can it's not as scratch resist uh scratch sensitive as the traditional, so that's good, but again it adds cost. So for for a low-cost option, the the traditional uh nonstick uh uh has its place and it will be there. So I think I don't know, maybe a period of five years or something, it will run out, uh it will be removed basic because of a more strict uh uh requirement, uh yeah, basically government requirement on on this kind of uh products that it will not uh be allowed maybe in the future to to use uh the traditional nonstick. Yeah.
LaurenI have a uh curious question more than anything. Out of uh every country that you distribute to, which country do you think has the highest volume of transgers house?
SPEAKER_03Uh but by far it's been it's been Sweden, but it's been if I look at historically, it's quite uh it takes turns. It's sometimes it's been Norway and sometimes it's been UK. Two years ago it was even Germany. Yeah, right. So it's been yeah, so it's been uh but I would say northern Europe uh is is most popular, and the further you go in in Europe, it's less uh popular. But I think it's also has it's also a kind of how you use the product, so to say. Yeah, the southern part of um Europe, uh there's much more places to choose if even if you're on the countryside, you will find a place to to buy food, basically. Or you bring a sandwich, you don't cook the food, yeah. Uh, or you are in a camping where you would like to have like you know, two-burn a situation, like more camping. Uh yeah, yeah. So that's I think where we're kind of trying uh products are not the best suited to the traditional customer uh needs, so to say. Yeah, while uh I I know that in like in Australia, our products have worked really, really well over the years. It's been uh popular, so some somehow it works out how you use the products. Yeah, uh in in US it's a bit uh another situation where where the customers either are uh uh very focused on maybe low cost and want to have a screw-on burner. Uh um a simple solution or only bring one pot or uh and walk by yourself, or you have a kind of you know jet-boil solution, uh a rocket as we call it here to to cook water food fast, uh, or you have again a two-burner situation where you bring up your camper van to the beach or whatever, yeah, and you have a you know huge uh setup and and then trying a force in between where there's not a maybe a strong uh market uh understanding for that kind of product. So we are in between where we struggle a little bit to be honest, but we are working on solutions for that one as well. But here here in in northern Europe it's been a really uh the customer appreciates that the setup where you get all nested into one set, uh, very compact. You can carry it and it's safe and it's light. So here it the customer appreciates it. So I would say that we are by far market leader in northern Europe, uh, Sweden by far, uh, Denmark, Finland, Norway, absolutely. Um doubt about it.
SPEAKER_02I think here it's really popular with uh group camp like school camps and scouts and the likes because here I think it's ingrained that if you buy a transier, the only way you're gonna break it is if you've run over it in the car or something like that. It's just uh um you buy once and it just keeps going, and that safety element for kids.
LaurenWell, mine I reckon's 27 years old. I reckon.
SPEAKER_02Well, I I've I'll be honest, I've never owned a transgier, but really no, no, I've never seen it. That surprises me with scouts and everything. I've used them all the time, but I've never owned one. But after this conversation, also reading a heap of stuff on your website, that whole slow down thing, um, kind of because I've I've had like liquid fuel stays that you they're really noisy and the fuel stinks, and um, but a trangia metho has a smell, but it's not an offensive smell. And that whole slow down thing, like you can't hear it burn, you can listen to nature and just get a 25, Benji. Yeah, do the job. Yeah. So my my last question to you, Trangia, um sorry, Magnus, not transgierate. Was gonna be is there anything new in the pipeline, which you've answered? And I actually expected your answer to that to be, no, we're just gonna keep doing what we're already doing. Um, colours being the only thing, but you've gone and introduced some other cool things to a transier kit. So anyone looking to buy one now, you're gonna be able to upgrade it with pots, cups, uh, and uh, and uh, and plates very soon, which is pretty cool. So um I that was a a fun interview. Got any more questions?
LaurenNo, I'm all I'm all good. I'm I'm all traying it out.
unknownGood.
SPEAKER_02Anything else you want to say for our Australian? Well, we're an international audience, but we're an Australian uh podcast. Anything you want to say to our Australian audience, Magnus?
SPEAKER_03Uh no, my I'm happy to have this opportunity to to talk to you guys and explain our kind of our vision, uh how we operate and and what we think is important about the products. Yeah, and uh most important uh that that drives us forward is that people should go out and enjoy uh time in the in the nature. That's uh that's really what's all about. It's not about the most expensive stove, it's not about the quickest stove, it's about getting out there uh with your friends, with your children, or by yourself if you want to. But get out there and enjoy life. That's uh what drives us forward.
SPEAKER_02Slow down, slow down a bit in this world where we're always plugged in and doing things faster. Yeah, yeah, absolutely. Magnus, thank you so much for joining us from the other side of the world. I've really enjoyed this conversation and I thought I knew everything about trans yeah. Now I know even more. It's been uh it's been a great chat. Really appreciate your time.
LaurenYeah, I've loved it. Thanks so much, Magnus.
SPEAKER_02Thanks a lot. Thank you, thank you. That was a good fun chat. That was great. Yeah, that was cool. Up there with some of my best interviews, yeah, I reckon. That's good.
LaurenAnd admittedly, my trangy's been on the shelf for a while, but I'm I'm getting it out this weekend.
SPEAKER_02I might get by one. Yeah. I don't know. I'm not going. I know trips planned, but I'm not spite change yet.
LaurenYeah. Well, I've got a trip planned this weekend. So yeah.
SPEAKER_02There we go. Take it with you.
LaurenYeah, I will.
SPEAKER_02Cool. Uh well, thanks for joining us on this episode of the Snowy's Camping Show. We'll see you on the next one.
LaurenCatch you later.
SPEAKER_02Bye now.