Everybody loves a good story, right? We especially love stories that come from a place of authenticity and sincerity. Jerome Duroy (connect with Jerome!) knows all about this - his company, Narativ, helps companies realize the power of storytelling. While it seems a natural fit for sales and marketing externally, storytelling is equally important (and effective) when used in-house.
Recruiting, onboarding, retaining - "rehiring" your current employees by crafting stories to define your vision that far exceed the often-times generic statements we place in our formal mission statements. Using the "MVP" approach (memorable, vulnerable, personal), master storytellers can connect with their teams on a different level.
Now, in a post-pandemic environment, the war for talent is more competitive than ever. At some point money and benefits no longer become an important differentiator. What is your origin story? What makes your company uniquely your company? It's cliche, but what is your "secret sauce?" Most importantly, what stories resonate throughout your organization like a common thread of understanding? With employees working predominantly in remote environments, stories are the way to build and retain teams.
So get your ears on and have a listen...you can also see the interview here.
It takes dedicated time and effort to create a meaningful story. Find out how by downloading this free brochure.
Also check out "The Power of Storytelling" by Dr. Murray Nossel, PhD. "Excavate, Craft, and Present Stories to Transform Business Communication."
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