With acumen in analytics and business, CEO of WHTWRKS Martin Ekechukwu found his way into the creative industry of the music business pushing forward brand strategy for some of the biggest names in business, including working alongside A-list DefJam legends like Sean Diddy Combs and Janet Jackson. From music strategy to advising major brands like Burger King, Nissan, and Dorito’s #Black Lives Matter campaign, Martin’s business acuity for authentic representation in branding has crafted his career as a POC branding guru. In this episode, Martin talks about finding a business partner who’s the yin to your yang, navigating predominantly white spaces in business, and leading branding initiatives that have long term impacts on POC media representation and communities.
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Contact Martin: https://whtwrks.com/work/
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Music:
Found by Shaolin Dub
Licensed for Commercial Use