Swimming With Sharks: Enterprise AI Unleashed

Swimming With Sharks: Adventures in Sales Ops - Episode 14: Krystina Gillenwater

Kevin J Dean Season 1 Episode 14

In this adventure, we are joined by Krystina Gillenwater - Director of New Business for Digitopia.

Video Summary:

  • Introduction.
  • Interview: Krystina Gillenwater - Director of New Business, Digitopia.
  • Question of the Day: If you are using HubSpot Snippets - what is your best snippet?

Video Takeaways:

A few key takeaways from this episode:

  • RevOps is more than a "flavor-of-the-week" industry buzzword.
  • RevOps is a business practice that aims to align an organization's revenue engine. 
  • Sales leaders are problem solvers, not pushy influencers. 
  • Teaching your customer service people sales techniques can open up more opportunities for your business - it worked at Digitopia. 
  • Running after every opportunity by trying to be "all-things-to-everyone" is counterproductive. 
  • Get really good at a few things - they you will be known for it. 
  • Smarketing Meetings are good - RevOp meeting with your Marketing, Sales AND Service leaders are even better.