Mental Health Business Mentor
Are you a clinician looking to find the balance between providing compassionate client care and business agility for your mental health practice? Tune in for all things YOU need to know to start or grow your practice and better serve clients across the board. Topics range from back-office fundamentals, professional networking and teletherapy to current brain science modalities, LGBTQ inclusion and more. Join your host, Margo Jacquot, PsyD, a long time veteran and business owner of The Juniper Center, one of the largest women-owned counseling practices serving Chicagoland and all of Illinois with teletherapy. Margo shares her thought leadership, lessons learned, trends in mental health and lead powerful discussions with industry and business experts, all to help more clinicians fulfill their dream of creating a thriving practice.
Mental Health Business Mentor
The Truth in the Pitch: Ethical Mental Health Marketing with Jennifer Christensen and Adrienne Wilkerson
In a time when mental health marketing is everywhere, how do mental health business professionals ensure their marketing reflects the care they provide? In this episode of the Your Mental Health Business Mentor podcast, Dr. Margo Jacquot speaks with Jennifer Christensen and Adrienne Wilkerson from Beacon Marketing as they unpack what ethical marketing means in the mental health space. From avoiding overpromising outcomes to creating clear, compassionate messaging, we explore how transparency builds trust—and why authenticity is more than just a buzzword. Whether you’re a therapist, agency, or wellness brand, this conversation is about keeping the “help” in help-seeking.
You Will Learn:
- Why transparency is particularly important in mental health marketing compared to other industries
- How being transparent in marketing impacts the trust between the provider and potential client, even before a session begins
- What responsibilities mental health organizations have when it comes to representing diverse stories and lived experiences in their branding
- What clients are looking for when they browse a therapist's website or social media
Beacon Media + Marketing is a data-driven digital marketing agency with strategic expertise in the healthcare industry. They love working with companies that make an impact in their communities, and they believe that a strong growth strategy can unlock your potential and allow you to exponentially scale your services.
Adrienne Wilkerson is a nationally recognized entrepreneur, published author, and marketing visionary. As Co-Founder and CEO of Beacon Media + Marketing, she has led her company to multiple appearances on the Inc. 5000 list, earning widespread acclaim for excellence in digital marketing, especially within the mental and behavioral health sectors. With over two decades of experience, Adrienne is celebrated for her strategic insight, transformative leadership, and passion for innovation. Her expertise spans executive branding, marketing strategy, and the integration of emerging technologies like AI.
Jennifer Christensen is the Co-Founder and CMO of Beacon Media + Marketing, a national digital agency we've grown over the past 13 years with a mission to help small businesses thrive. Her journey as an entrepreneur began in my early 20s with a company that ultimately failed — an experience that shaped me profoundly. She didn’t plan to start another company at 40, but that failure taught her the humility, character, and resilience that have fueled Beacon’s success.
To learn more about Beacon Marketing + Media, visit https://www.beaconmm.com/
Connect with Jennifer and Adrienne on LinkedIn: https://www.linkedin.com/in/jenniferchristensenak/ https://www.linkedin.com/in/adriennewilkerson/
Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.
Connect with Dr. Margo Jacquot:
- Website: thejunipercenter.com
- Instagram: @thejunipercenter
- Facebook: The Juniper Center