The Next Great Thing
An exploration into new digital products and experiences — and conversations with the people making them great. What separates a good digital product or experience from being the next great thing in our lives? It’s not just one thing, it’s lots of things — ideas, people, inspiration, distribution, longevity, luck. Host Andrew Greenstein talks with founders, CEOs, product heads, makers, producers, designers, and digital creationists about how they’re coming up with big ideas, pushing creative boundaries, and expanding what’s possible in the digital space. The Next Great Thing podcast is a production of SF AppWorks. Learn more at www.sfappworks.com.
The Next Great Thing
Eddie Martucci, CEO, Akili Interactive - Software that is the medicine
What if software could actually treat a disease? That’s the question that Eddie Martucci, a biochemist and biophysicist whose focus is in drug design, wondered 10 years ago. It’s also the question that set his digital therapeutics company, Akili Interactive, into motion. Today, as Co-Founder and CEO at Akili, Eddie and a diverse team of cognitive neuroscientists, data scientists, software engineers, and video game designers (who’ve worked on games like Medal of Honor, Plants vs. Zombies, and Bejeweled) have developed EndeavorRx, the first-ever FDA-approved prescription video game to treat kids 8-12 with attention-deficit/hyperactivity disorder (ADHD). Eddie joins the podcast to talk about the new and growing field of medicine called digital therapeutics and share how “software that is the medicine” is innovating and disrupting traditional medicine as we know it. He explains how software has the potential to treat a range of health conditions – like depression, anxiety, insomnia, chronic pain, multiple sclerosis, Long COVID brain fog, and more – and how digital therapeutics are on track to becoming “a brand new pillar of medicine.”
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