The Next Great Thing
An exploration into new digital products and experiences — and conversations with the people making them great. What separates a good digital product or experience from being the next great thing in our lives? It’s not just one thing, it’s lots of things — ideas, people, inspiration, distribution, longevity, luck. Host Andrew Greenstein talks with founders, CEOs, product heads, makers, producers, designers, and digital creationists about how they’re coming up with big ideas, pushing creative boundaries, and expanding what’s possible in the digital space. The Next Great Thing podcast is a production of SF AppWorks. Learn more at www.sfappworks.com.
The Next Great Thing
Making sense of the world through design, with Georg Petschnigg, Head of Product Design, The New York Times
How does the 171-year-old Gray Lady stay so innovative? Design, technology, and storytelling. Georg Petschnigg, Head of Product Design at The New York Times, shares how his team collaborates with editors, journalists, and experts across the organization to design user experiences that make the most of readers' time and help them understand the world. From unraveling complex topics like the pandemic and elections to creating utility, delight, and moments of clarity across The Times’s vast product ecosystem, Georg reveals the design cues that signify the tone of a story and the dynamic elements used to convey unfolding events. He explains how new formats are being used to enrich reporting and storytelling at The Times. And, he shares his perspective on ongoing efforts to elevate human reporting alongside generative AI and its potential to enhance news accessibility and comprehension. With decades of digital product and business experience, Georg is uniquely positioned to understand where tech has been and where it’s going – giving a rare yet fascinating look at the intersection of design, technology, and news.
Show notes, episodes, and more at thenextgreatthingpodcast.com. For more information on SF AppWorks, visit sfappworks.com.
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