Referrals can be the lifeblood of your practice. Today we welcome ‘The Implant Doctor’ Mulokozi Lugakingira onto the show to learn both about his practice and about his effective referral marketing strategy. After chatting about Mulokozi’s personal and professional history, we dive into the top lessons that he’s learned from running his practice. We discuss the business skills that you need, along with the challenges that come with taking over an existing practice. Mulokozi then unpacks what he does to earn doctor referrals, touching on the benefits of hosting ‘lunch and learns’ and covering your bases by advertising on most dominant media channels. A key insight, he talks about the importance of targeting a specific group of patients before telling listeners what they should look for when hiring a marketing company. Later, we explore Molukozi’s surgery process, why you should know your limits as a doctor, and the advantages of being personable. We wrap up the episode by asking Molukozi our final fast five questions. Tune in to hear more about getting referrals and building your practice from the successful Dr. Mulokozi Lugakingira.
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