Melanie Blane is the founder of White Rabbit Skincare, a natural, sustainable, vegan skincare brand built out of the kitchen in her one-bedroom flat.
When researching the steroid creams used to treat her psoriasis, Melanie was horrified to learn about the irritants and synthetic ingredients most brands used, which might soothe symptoms temporarily, but could have long term effects.
Despite enjoying 9 successful years building her brand and surviving a global pandemic, Melanie found herself muscled out of the market by huge corporations with millions more to spend on marketing.
The breaking point came one day as Melanie left the gym and realised she had run out of money. A tearful plea for help on social media saw a surge in support, with more orders and website traffic in one night than White Rabbit Skincare had had in the past 6 months.
On this episode of Sound Advice: Entrepreneurs Unfiltered, Melanie shares her raw story of resilience, asking for help, and her advice on building a challenger brand to take on industry Goliaths.