Sound Advice: Entrepreneurs Unfiltered

Camilla Barnard: I was told my brand was 'too sexy'

March 18, 2024 Sage Season 3 Episode 4
Sound Advice: Entrepreneurs Unfiltered
Camilla Barnard: I was told my brand was 'too sexy'
Show Notes

Meet Camilla Barnard, the fearless co-founder of Rude Health, who didn't shy away from the critics claiming her branding was "too sexy and extreme." In fact, she saw it as an opportunity to shake up the healthy food industry. 

In the face of relentless judgment, Camilla and her team rejected the status quo and embraced their unique style, reflected in their fun-spirited, vibrantly coloured packaging. Far from being a setback, their cheeky approach became a customer favourite, propelling their product range to over 60 foods and drinks and raking in an impressive £30 million in annual turnover. 

Join us on this episode of Sound Advice: Entrepreneurs Unfiltered, where Camilla spills the beans on the invaluable lessons she learned while building a bold million-pound business that customers just can't get enough of. Get ready for a candid conversation about breaking the mold and thriving in the world of disruptive entrepreneurship!