Within the intricate realm of enterprise software, Customer Relationship Management (CRM) systems emerge as a distinctive category, notably different from ERP, eCommerce, or POS solutions. CRM systems focus on functions such as marketing automation, sales compensation planning, CPQ, and channel management. ERP systems, on the other hand, while sometimes with some overlap, primarily focus on the operational aspect of sales and marketing operations planning.
In this episode, our host, Sam Gupta, discusses the top 10 CRM software in 2024. He also discusses changes in ranking from 2023. Finally, he describes developments with each of these systems and how that contributed to their changed rankings in 2024.
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