Kickoff Sessions

#268 Adam Power - The Exact System to Go From $0 to $100K Online in 2025

• Darren Lee • Episode 268

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Watch This NEXT: https://www.youtube.com/watch?v=YtR6cm-ninI


Most people overcomplicate getting started.

They think they need:

  • A huge audience
  • Fancy branding
  • Some genius business idea

They’re wrong.

You need one thing: To solve a painful problem for a specific person that’s easy to find online.

In the latest Kickoff Sessions, Adam Power breaks down a step-by-step roadmap to hitting $10K-$20K/month online.

Here’s the playbook:

  • Pick a high-value skill (ads, copy, automation, client acquisition)
  • Package it into a simple offer (charge for outcomes, not tasks)
  • Find your first 5-10 clients (cold outreach + organic content)
  • Deliver results & retain clients (low churn = high profit)
  • Stack cash before scaling (get to $10K/month first)

Most people stay stuck because they:

  • Never put in the reps
  • Focus on learning instead of doing
  • Chase shiny objects instead of doubling down

Adam’s 7-10 rule will change how you work.

If you’re tired of watching others win while you overthink—this is the exact roadmap you need.


(00:00) Preview and Intro

(02:38) Finding Purpose in Business (Ikigai)

(03:43) Playing the Infinite Game in Business

(06:35) Why Agencies Can Be Limiting

(09:34) The Journey from Six to Eight Figures

(14:20) The Rise of Online Businesses

(18:42) The Strict Structure of Adam’s Program

(20:48) The Secret to Retaining Clients & Scaling

(23:16) Why Most Offers Fail: The Power of Positioning

(25:11) The ‘Garden’ Approach

(30:20) Long-Term Client Retention Strategies

(35:41) Regaining Control in Business Relationships

(38:23) The ‘7 to 10’ Framework

(43:36) Building Efficient Workflows for Scale

(47:22) The Power of 10X Thinking in Business Growth

(49:40) Why Content is the Key to Online Influence

(51:16) The Danger of Shiny Object Syndrome

(54:51) Balancing Priorities Without Losing Momentum

(59:32) Why the Right Environment is Critical for Success

(01:04:32) Importance of Networking and Success

(01:14:24) Benefits of Giving Up Alcohol

(01:20:54) How to Overcome Limiting Beliefs

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Adam Power:

So we do two sprints today. 7 to 10 in the morning time is growing the business. Whatever your current growth plan is, whether it's hiring new clients, that's 7 to 10. 7 to 10 in the evening time is getting better at what you're doing. It's sharpening your sword. Think about it like what kind of logic is to sacrifice your health for improved finances? The pie chart of life is a lot more spread into different areas Health, wealth, love, happiness. The only way to grow an online service-based business is your offer, acquires and retains clients, no matter what you do. I can't teach you anything else, but I can teach you this because I've just been doing it for eight years. I've had every fuck up that you can imagine, all equaling a lesson and experience.

Darren Lee:

Adam Power is the founder of Powered University, where he's helped hundreds of people escape the nine to five and scale service-based businesses to six and seven figures. Adam built a seven-figure agency from scratch and now he's breaking down the exact steps to launch, grow and scale a wildly profitable service business in 2025. If you're a freelancer, agency owner or stuck in a job you hate, this is your blueprint to 10K or even 20k months and beyond. Okay, last time we spoke, you said to me that, uh, you were going to change the education place space, yeah, yeah. And then you fucking did it. Yeah, yeah, thankfully. How did that come about, man? Because you, you're at that point. We were in the agency you're kind of falling out of love with it a small bit and then you were getting ready to to launch a university and go all in on that. How was that? Like internally, like when did you make that shift? Like when did you identify that? All right, this is the fucking time. We're gonna fucking go all in on it.

Adam Power:

So I had the golden handcuffs for a while because my agency was just doing so, it was just doing really well, like we have, and my clients are great friends of mine like everything's just being great with a great team and everything was going great so. But I was just so, just such an unpurposeful day. So there was like a probably like eight to ten week period where I came down in my building on in the lounge and I sat, got a coffee. All the staff knew me by my first name. Like I don't even order is bring it over, because I was there. I didn't miss a day, right. I felt like a notepad and a pen, like I just wrote, and I was like what the fuck? I couldn't. I just lacked direction for a while, which is really frustrating, but it was fine. Then I came across a book called Ikigai and the Ikigai book. I read it twice, cover to cover, in like four weeks and it was really good, man, and you know, like the exercise where you add things in and stuff like that and it just it, just the overlapping things in the middle were just a lot different than I was currently operating my life.

Adam Power:

So I was like this is why I'm prostitutes. I'm doing the wrong thing. Like you know I'm. I'm trying to better myself every day. And then this says in the Bible the ultimate service to yourself is service to others. So at the time I had say, 15 brands in our agency, yes, we're doing a good job for these 15 businesses, but outside of these 15 businesses I'm doing nothing good to the world. I'm just, I'm just useless to the world outside of these 15 businesses. You know what I mean. Like maybe I'm inspiring people I get told that a lot. Maybe I'm inspiring people Right, but but I'm I'm not doing good to the world. And that just kept me awake and I'm like, what the fuck is my thing? Like, what's my thing? Like it's not just to run ads on Facebook and Google. I'm not born to do that Right. And I knew that. I knew that in the back of my mind for for years. And I'm doing that eight years now. Eight years in, uh, eight years. And just gone on, 28th of November was was eight years. So like there just had to be another thing.

Adam Power:

And then I realized that during the day I would do all that current business's work, then in the evening time I would, uh, in the evening time I would be like just voice noting back and forth on Instagram or Twitter people mess with me. Hey, adam, you know what, when you were starting, how did you do this? And I was like I just voiced up oh my god, thanks so much. Those and I used to enjoy those conversations. And then I was just like you know, I think I just need to do do this is what I did, that my ikigai was overlapping with that. And then I was like, okay, I can go in here. And the thing is, you fucking said one thing to me before the infinite, infinite game and I was like I'm just not playing that. I'm just not playing an infinite game.

Darren Lee:

I mean I'm, it's great, I achieve my goals, everything's good, but I'm just not playing an infinite game and the problem with that is that when you're running, like when you're running a business with an outcome of increasing revenue, so the only metric is the money you make. Right, like for the most part right you're not measuring a fucking impact. You're not measuring, like, the feedback to your clients or whatnot. As a result of that, you become disgruntled when the stripe account doesn't go up, right, and it creates the wrong energy towards what you're doing, whereas when you're creating the program, you're creating new material and you're helping people, it doesn't matter about the outcome, because all you need to do is focus on the input and the outcome is inevitable.

Darren Lee:

Yeah, the money when you make that will just like, literally just fucking happen if you serve people in the right way.

Darren Lee:

It creates a virality mechanism because everyone shares the fact that they've had a great experience, and that is something that you can do forever and that's why I can do these conversations and I can sit down here and be like oh oh, that video got 2000 views, that one got 18,000 views. It doesn't fucking matter, because the next day I'm doing it again and you can still do other things around it. Right, because that's the thing with, like Ikigai, which is what you're good at what you can get paid for, continuously towards there. Because how many guys are in your scenario where they're running up some good numbers and they're like, oh, I'm fucking depressed off my game. Where's the drugs, where's the chicks, where's the alcohol? Because that is going to fill the void. Just want to take one quick break to ask you one question have you been enjoying these episodes? Because, if you have, I'd really appreciate if you subscribe to the channel so that more people can see these episodes and be influenced to build an online business this year.

Adam Power:

Thank you yeah, yeah, exactly, and that's something that I could look into the future and I'd like I'm never doing that, do you know? I mean like I'm never. I'm never doing that, and that's why I was like I I knew, I always knew, because I've been studying, like I've been being mentored by bob proctor since 2018, so I just knew these things.

Darren Lee:

Anyway, um, it's interesting because you knew the things, but you had the frustration of not having to be able to do it yeah, I knew the thing, but I was in the wrong vehicle.

Adam Power:

I was in the wrong vehicle, like the vehicle I was working every day was not the vehicle of ultimate expression for me.

Darren Lee:

You know what I mean isn't it interesting to observe the relationship between clients and an agency and customers in a program? I think it's a super interesting observation, man, because I I believe that when you sell to a client, they have to put fate into you. So then you like, fuck up a spelling on an ad and they're like you're a dumbass which you probably are if you do that but then in a program to put fate in themselves. So then it's like Adam, you've enabled me to build a service business to get a client. And then you become the enabler, which is literally like the teacher mechanism, because if you were to do it for someone, they bypass the pain and the experience are two most important components. And then there's like oh well, that's easy because Adam did it for me. It's a different relationship.

Adam Power:

Yeah, yeah, yeah, I agree, I never looked at it like that, but but that's a very good analogy. And it's like you know, when you're running an agency, you kind of are. I mean, you don't want to be, you need to really work really hard and develop really good systems to not be just another service provider. But it is a. It is a replaceable and frustrating thing, because let's say, there's the client, there's you, and then there's the business that you're trying to grow and you might say to the client look, man, the Shopify store or the store conversion rate is down 30%. If we don't fix this today, the revenue is going to be down 30% at the end of the month. And they're going to say, nah, don't really think so, and I'm like but I can't.

Adam Power:

So there's a big differentiation there, and then that is very it's an uphill battle to get this thing in the middle, moving in the same direction that I needed to move. Whereas when someone's in okay, you hired us in to help you achieve, we've already agreed, this is your goal. Okay, this is your, your thing, right. And then when we tell you do something, you do it because you're you're committed to the, to the mutually beneficial partnership. Now. They're both mutually beneficial partnerships, but there's a lot more moving parts in the middle and it's just there's less of an authority position in the agency side, because you're just one part of a bigger puzzle I think we've tried to solve that in our agency, uh, which is adding in the coaching component to people yeah, more like a done with you rather than done for you yeah.

Darren Lee:

So we do the done with yourself. But I say to all my team, I was like, look, this is the least um respected area of the business. You know, they just they assume it, right, they assume it. But then if you can come in and you only like, generally people only have access to me once or twice a month, and then I'll come in and we're not talking about like what color is the fucking the thumbnail, we're talking about more like higher level vision stuff. One thing we're trying to connect to it is their own personal vision and it's like okay, well, you want to be a guest speaker, well, we need to do these reps. You want to retire, we need to do X, y and Z. And then also they're looking for kind of more of my like strategic focus on so what?

Darren Lee:

The big and I'll get your feedback on this for us, a six figure business was we do the thing for you. Seven figure business was we help you and we coach you. You Seven figure business was we help you and we coach you. And then the eight figure business is basically we monetize and coach you with that process. So there's this really strong mode and the mode is like my experience or customer success managers, experience, because it's like we're not just someone who's doing this, we're actually enabling you and teaching you to get me, versus just like a random kid on the internet.

Darren Lee:

And I think everyone can get to that point, because I spoke last night about this on a podcast which was you know, you have to realize a couple of things, right. One is, like everyone is a beginner at 99.9% of things in the world. Just everyone is so. If you're a master at ads, that's fucking valuable to a brand that's been doing organic for all their life. Okay, so you are the authority. It's a huge thing as well, right? And then also, if you just start, you're already ahead of 99 people, because most people never even start. So when you started your agency, when I started my podcast, even though everyone in court probably thought you're a loser, they still didn't do it. And then you know, eight years later, they still haven't done it right? Um?

Adam Power:

I love seeing the messages no one's when you scroll up and someone's like what the?

Darren Lee:

hell are you talking about?

Adam Power:

man and then two years later, then two years later this their person's like hey man, looking into this a little bit more, how does that work?

Darren Lee:

dude. I have a tweet on this which is, like you know, week one of like your podcast, whatever they're like, ha ha, like this is gay. And it's like it's like week like week like 10. It's like when are you going to give up? Week 50 is like they're so annoying. And week 100 it's like hey, can I come on to talk about my vegan cafe? Literally happens, bro, but I can I just come on and talk about my, my cafe, and it's like full spectrum right, because everyone claps and you start and then everyone claps and you finish. But in that middle trudge area where, like you know, like you're going through fucking hell and you I call it eating concrete, it's literally sticking your head into the curb and just eating the concrete for like two years yeah, yeah, yeah, it's tough man no one wants to be with you, no

Adam Power:

it's very tough. It's very tough, like it's actually, it's tough, tough and that's why people invest in your program.

Darren Lee:

Because because they are buying the pain that you have felt since you were a fucking kid and a loser.

Adam Power:

Because they're looking at that and they're like, well, I'm a loser right now, so they pay for compression of time yeah, I agree, I agree they're paying just to get to, just to know they're on the right track and to just say, like to have that little bit of uh assurance in regards like oh, what I'm doing is working because it's worked before you know. But I think, like going back to cork, like I always say to people, like I never even saw a fucking wealthy person, I didn't even know what that, I didn't even know what that was like. You know what I mean.

Adam Power:

So I think if you're from london or something, you can go into the city, you can see it, you can like see some, you can see people who have done really well in their professional life. I've just never saw that. So I think that that was. That's the struggle that I look back and laugh at is like just so clueless man. You know what I mean. But then you just figure out one little bit and one little bit and try to keep on the on the track.

Darren Lee:

Ireland's an interesting observation of a spot, because you know you don't have super, super successful people that are, uh, extroverted about their wealth. You know it's not seen like you might have some property developer who, like you know, owns like 80 farms in the back ass of like mayo, right, but for the most part you don't see it as overtly, so you don't think that it's like possible.

Adam Power:

You know, whereas you come here and or you just fucking open up twitter and then you, you see what's actually possible, right, you need exposure therapy yeah, you need, but you need to be able to just like see it and like taste it and be like, get this to feel the feeling of some way, shape or form, so you can create familiarity in your mind and then like, try, move towards it.

Adam Power:

But it definitely very hard when you're like because for me anyway, for the first, like 80 months, two years it was just it still is today, by the way but like, what the hell am I doing? You know, I mean like still, I still have that today, obviously, but in the beginning it was just like what the this is crazy. You know what I mean? Like I didn't even tell anybody. I didn't tell a single person outside of one or two family members, until I had my salary replaced from the job I got fired from, which was striker and in model farm road. So I didn't even tell anybody because it was bonkers and being back home. Even if you bring it up now like it's just, it's just, it's just, it's just not common, you know, but I think it's getting more common now, to be fair, but back in 2017, man, people are going to build an online agency. People are like what the hell is that?

Darren Lee:

People are like Adam's losing his mind, and it's interesting because COVID put this on steroids.

Adam Power:

I think it compressed a hundred years. Yeah, good analogy.

Darren Lee:

And I think also buying habits. On the other side of the coin, people are just more open to buying programs or buying agency services. Like. It's literally never been easier, though Like I know it sucks and it's tough, but it's never been easier. Like the concept of like, even the way I can explain to people. It's like you want to solve a painful problem for a specific user that's easy to find online, whereas before it was impossible to find a fucking nail salon, right, whereas now you can find them pretty fucking quickly. Also, you can find a program to figure out what does the nail salon technician struggle with? And then you can also solve that problem with like ads, right. So like you know before.

Adam Power:

Then there's a big, there's another problem in there, because the person who was selling the program has never done the thing. You know what I mean. That's another, that's another layer of of of problems that exist in the world yeah, but that's why I think the, the you have to do.

Darren Lee:

So I always say you have to do it for yourself before you do for anybody else exactly so like you can't be a fat person, uh.

Adam Power:

Personal trainer yeah, yeah, yeah, and I and I, I, uh, I said and I tweeted recently as well um, someone should make like a like a school or teachable platform that you have to submit like your pnl yeah, you have to submit your years in the game to showcase the oh okay, you know you have to be like approved or whatever.

Adam Power:

And then if you want to say, hey, if you want to scale an agency to, if you want to make a first 10K, here's someone who's done it with exactly the services that they're teaching in the thing. You know what I mean. So I think that's just a. That's a good SaaS platform, bro. Someone needs I'm I'm not doing it, but somebody I think whopper trying to do something like that. Yeah, verified sellers, yeah whopper doing some good things, man.

Darren Lee:

They're trying to do like that, but it's an interesting observation, though, what we true so you've had with the new program and the whole platform and everything. One interesting thing I've observed is that, one, you've a lot of people in it. How'd you do that? Two, the community is really good. And then, three, the results are really good. So I want to create for people like almost like a roadmap for like how they could start a service business, scale it and what are the gaps. So I'd like you to kind of fill in those different parameters.

Adam Power:

People yeah, so I think there's a lot of people in there because a lot of people they would trust me because I would have helped them for free over the years. I always said I always just saved people and I made a free group for a while as well on Discord, but then I deleted it after a while. But I just done free workshops for months trying to to figure out okay, what, what do people really need, need help with, right? Um, and I really like I don't hold back anything because I bob proctor again, his trainings is based around like abundance. So don't I never hold back anything and I don't have any like agenda. If you get me like I just live day to day, I don't have an agenda to fucking to try steer. I don't like have on any any like. I just believe karma is real and I know it's real actually. So I just don't have like an agenda, right, so it's just authentic what I'm teaching and it's just like my asset that I have is just time and experience. So I I always say like, look, I can't teach you anything, man, I lose my keys every day. I'm fucking I can't teach you anything else outside of this thing, right, but if you just get this thing right, a lot of other areas, a lot of other areas in life fall, fall into place right. So I'm like I can't teach you anything else, but I can teach you this because I've just been doing it for eight years. I've had every fuck up that you can imagine, all equaling a lesson and experience. That's what it is. You're just buying that. That's, that's what. That's what you're getting, that's what we're giving you day to day. So I know what works. I know what doesn't work because of time and experience and mistakes, right? So I think that's why people are coming and be like you know what, adam? Like I just I saw you post this. It's not even a matter of if I am coming or not. I just had to get the money together. I have it now. Let's let's get started, right. Let's pay for six months or a year, whatever the case may be, and let's get to work. So a lot of people are there. Then the results are good because it's genuine, it's actual, actionable steps. Like it's actually do this now. Do not do this until this is done.

Adam Power:

If you ask a question about this, you're going to be a 24-hour ban from the community. Like you're not coming like if you we've, we've, like we're launching, like a landing page for, like a swear jar, so if you, it's like you have to donate a dollar to a charity which is our charity, if you ask a question on the wrong phase, that you're not in, because it's just super focused, so it's, it's gamified, right, but it's like that's great, man, yeah, so to focus, yeah, so it's just, it's just action steps. Man, it's just black and white, it's no fluff and I just it just like. I'm not trying to fucking sell it, but it's, it's like it, it just it just works, simply because it's the blueprint of of what I've done right and dude.

Darren Lee:

You're helping people that are beginners right, which is so too.

Adam Power:

So we've like a sprint, which is that's like the zero to the 10k per month, or zero to your next, your next, uh, list of clients, uh, or launch. And then we'd like the accelerator and it's like a um, uh, the sprint is 1.5k for six months and the accelerator is 5k for six months. Then the, the mastermind, which is we only have our first two or three been there. That's 22k for the year. That's done for you then. So we literally come into your business and and then grow.

Adam Power:

But we, we have, we've a written format, same day contract, 5x roi guarantee. Are you for everything, everything I do, ever like any, anything ever I ever do for the last two years? I just say, look, you're just so you're aware we got a five X ROI guarantee, cause if you don't get a five X ROI, I don't fucking want to work, I'm not, I'm not good enough to be serving you. Uh, I don't refund them, but your access is never stopped. If you want a refund, they can get it, but your access is never stopped. We keep, you can continuously book calls with me and the team. You can continuously, you know, use our services, work with us, have us update everything for you until you get.

Darren Lee:

Fuck man, tell me more about the mechanics of this, because this just seems like you've really set up, because most people don't know how to run a coaching program, right? So, like, what's the mechanisms you have? You seem to have one-to-one access. You seem to have a group component. It seems to be tiered in terms of logic and sequencing.

Adam Power:

Yes, it's, for it's a lot, man. How did you learn it? I mean, I was in a few programs working with Will Brown, ravi and then all my friends over here. Bro are fucking biggest offers in the world, like in all different areas, so obviously a lot of people again. I help people over the years and then when I have a question, they're like I ask a question adam, stay there, man, I'm gonna be down, let's get a coffee at four o'clock. I'll show you exactly what it is. This is person, this is. These are multi-millionaires people who are coming to help me because they're like fuck, you know you helped me before or you know you're fucking.

Darren Lee:

You're nice guy exactly.

Adam Power:

but they're like I know, adam, I had dinner with you two or three times and you never asked me stupid questions like every. You never, I never like tried to like suck information out of them. You know what I mean. So then they're like I'll go, I'll go help you, yeah, yeah, thanks, man. They're happy to do it as well, by the way. So I've had great, I've great people, man. I really like, I really have great, great, and I can kind of just reach out to anybody if I need to. So if I need a specific question, I'll, I'll, I'll ask somebody for help and then I'll, I'll always pay it back Like I'll, I'll find a podcast, something that I know they're doing.

Adam Power:

Hey, man, here's a podcast. Listen fast forward to minute 32, listen for three minutes to something in here about X, y, z that you ran about before. I think it would be helpful. Fuck, adam, thanks man, that's exactly it. Thanks, man, you taught me there. That's brilliant, so I'll always try to just do that. So then, I just have great, great help that way. But in regards to piecing it together, it just happens so naturally, man. It just happens so naturally because I knew the lessons, like I knew the lessons, like I knew.

Darren Lee:

Well, you know. You knew the roadmap because you've just as in you know the roadmap of like acquisition, fulfillment, success, retention and marketing right, so you know the full span. So what's your roadmap for people? Before we go any further, I have one question for you. Do you want to generate more leads for your business? Well, I've put together an entire system. Question for you Do you want to generate more leads for your business? Well, I've put together an entire system how anyone can use a podcast to generate more leads for their business. And the best part is, you don't even need a podcast to get started. I've created an entire guide and framework for you to be able to get more guests, more clients, more customers, more people in your pipeline and generate more revenue. This exact system is available right in the description down below, and you'll be able to leverage a podcast to generate more leads for your business and be able to increase your exposure, increase your authority and increase your influence in your industry. So check that out right down below.

Adam Power:

So they go through a phased approach and it is kind of it is you get an enrollment call. So, depending on where you are, like, we do an audit on your current situation in your current offer. An offer is a massive thing as well. Yeah, like a lot of people like, I used to think two, three years ago, I know I know how to make a good. I'd never I didn't. So now I I've really studied that a lot so that's a big thing. Um, in the offer, a lot man like more. How to complete. Like a big thing for me is like completely removing the like the communication methods of the offer, completely removing the mechanism and that's what helps like double the booked calls wait, explain that.

Adam Power:

I don't understand simplified process is like oh, we do, hey, I do google ads. Can I help you with your google ads? Let's have a call. Someone's like oh I, oh, I already have something to do with Google ads. Man, don't, don't speak to me anymore.

Adam Power:

Then we go through a process why do you want Google ads? Then someone's going to say oh, yeah, we want more traffic to the website, we want more, more, better conversion rate, we want whatever. Why? Okay, so we can have more revenue. Okay, why, whatever they say, it's more revenue and X Y Z. So, hey, we help brands like you or clients like you get X Y Z plus more revenue to the business. How, oh, I'd love to get you on a call and show you how.

Adam Power:

No, that's the positioning, that's 1%. The other 99% is actually building your business to get that result and not focus on the mechanism. So we come like the mechanism is Google ads. So we completely, completely take the mechanism out of the business and focus everything on the end result. So all your reporting, your onboarding, your strategy, your market research, competitor analysis, your data, your analytics, your store, your, your, whatever the fuck you're doing, whether you're serving car dealerships, clinics or you're serving fitness companies, I don't know whatever. We completely build a business around the outcome and not the mechanism. Remove the mechanism.

Adam Power:

Then we have different communication methods of the offer. So we have it in written format sales copy. We have it in verbal format okay, that's speaking and being able to put content out there. Then we put it into a visual format sales deck plus vsls. Then we have foundational format Okay, what's the overall benefit of this mutually beneficial partnership?

Adam Power:

And then what's the construction, what's the constructive format and how's the foundation and infrastructure format, which is, how is the first 30 days, 60 days, 90 days, and like I'm talking like when we build an offer. Now it's like a 17 page document, whereas my old offer used to be hey, we help you get xyz in white, that's just the headline. That's literally like, not even. That's just so, like I used to think that was a good offer, but now it's so far away. It's like it's like an ice, and I think people's offers are like an iceberg. The tip of the iceberg is visible, but then there's like this fucking huge area, and now all this area that's designed and mapped out is just, it's just the core messaging of of the company.

Darren Lee:

Is that the roadmap of what you're going to execute as the, as the service provider?

Adam Power:

It's exactly what you do. And here's the thing, it's all natural as well. So, like, if your offer is good, you need zero sales training, right, but you need zero. So we actually block the sales we have minimal anyway. We block all the sales training in the program until the offer is completed, because I'm like you shouldn't need this, because if this is so good, you don't need this, because if someone's coming to you and they're getting exactly what they want in their language and your business is not just positioned to say it, it actually delivers. That you know what I mean. Like do you actually achieve the outcome that the partner that you work with wants and then it's communicated on a scale.

Adam Power:

People are more interested in coming in. Aka, you create the garden. The butterflies dream clients come to the garden and not only they come to the garden, they stay in the garden because your offer is positioned 30, 60, 90, one year, two year, five year. So the butterflies, aka your dream clients, are in the garden and they're in the garden forever. Because the number one, the number one turn, the number one failure of agencies is churn. By the way, churn make a million dollar agency churn 15% month on month. You're stacking shelves in Tesco seven months later 15% a month.

Darren Lee:

Jesus fucking Christ.

Adam Power:

So that's what I'm saying. An SOP we have is like a monthly report. Hey, you got 10 clients. How many clients you got now? If it's less than eight, okay, you've got a 20% turn. You do know, a fair mechanism should kick in now productively for you to not see that, which means that, like I said to people you're like I'm going back to, I don't have any qualifications or school, so I have like an ultimate fair oh, bro, which you do as well, so.

Adam Power:

I'm like if I'm sub 15% in my head I'm fucking dead. I mean super value or fucking Sainsbury's or some shit in seven months time, right? So that that's how I like to productively think. Is that I probably have a screw loose in my head? I don't know, but like so yeah, just piecing it all together like that man.

Darren Lee:

That's how it keeps the the fire the fire in you, you know, because you understand velocity and how much you need to sell to be able to do it. I want to ask you about like asymmetrical returns from a client. How do you guys help people position pricing, also with a rev share, from the context of even my own scenario, we have some clients that make us 200k a year, some clients make us 100k a year, some clients make a 7k a year, and it's about finding the outliers that have the asymmetrical, non-linear returns. It's fucking hard, um, which is why they're an outlier. It's literally by design of the universe. So my kind of discovery in 2025 is putting less pressure on acquisition and putting more pressure on the quality of the client, and that's that's I.

Darren Lee:

I call that like, um. It's like looking inside a fucking. It's like looking inside a Pandora box, because you never really know who's going to be your best clients from an emotional perspective, right? Some people are just emotional wrecks. In general, the guys you think that are chill are the ones that fucking, you know, bang their head off the wall and vice versa. So how do you think about that? Because have you seen like asymmetrical returns for some of your clients.

Adam Power:

Yeah, so we like we, we see, like I like to position a really good situation that's like super profitable. I like I like in everyone's happy scenario, because if you're overpriced, in the back of your mind you're like, oh, this is only am I going to get out of the month, out of this, it's not really going to work. Like in the back of your mind you're kind of not really fully committed to the client because you know you're expensive. You can see their revenue, you can see how much they're paying you, you can see you have like an outline of their, their profitability essentially. So you, you, you know I'm a bit, I'm a bit priced myself away so you might get three, three, four months out of that client.

Adam Power:

We've clients in our, in our agency right now which I don't even talk about. It just runs like it's just great with us three and four years and like it's just, it's just such a great system right. And it's about that middle ground of you don't want to be always having to replace clients every month. You don't want to always have to be like, oh, I know they're gonna. I gotta fill the pipeline, fill the calendar, you have to manage sdrs, you gotta run ads, you gotta have like a lot more stuff going on, so that you know, because you know some clients are gonna change or they're gonna leave or whatever. So I think, just find that sweet sweet spot I think that's what we've done in our agency over the years is like we do a great, great partnership. Everything's built and positioned for exactly what it is. We hold you accountable, we never let you walk all over us. We hold a frame.

Darren Lee:

Fucking important. So much an important point bro.

Adam Power:

We hold a frame. We document every call, so, like, if someone says something's not going well, whoa, whoa, whoa, 18th of May. You told us that Word for word 18th of May, 1403,. You said this is exactly what the plan was. Okay, fuck, adam, you're right, I'm sorry. Now the frame, like we document everything, and now the price point is always matched up.

Adam Power:

If there's ever a period of, hey, we're charging you this and for whatever happened last month, the results are down, I'll call you straight away. Like, we have a zap that someone, I'll be notified and I'll call a client before we send a report. Hey, just to let you know, something happened this month. I just noticed we're out of stock of the bestsellers and the returns are down 22%. Just want to pre-warn you. We've seven things going in place from the first to this next month to fix them. All right, adam, perfect, all right chairs. Thanks for letting me know, man, rather than giving them a big shock, calling me what the hell is going on. Like, you got to kind of just be ahead of the game a little bit. So a lot of it's logical common sense. And then the period of time, like, like, let's just say someone pays seven grand a month and they're with you for a year. Like that person's worth 84 grand a year. Like 10 of those is a phenomenal business because like it's just a great. It's a great business, you know what I mean.

Darren Lee:

Like that that is a really good business super lean, like, and you can commit and really deliver to those people and like it's it's hugely asymmetrically profitable and I think what's interesting there as well is that people shit on agencies but at the end of the day, when you get someone who is happy to be a long-term client, it's just a sleep easy at night component, and then you can add in what you've done, what I've done, which is like your, your real kind of like for the moonshot education business, which is like a little bit more sporadic because it's paid in and whatnot. But you made a couple of really good points there. So you said around the being proactive with a client and I learned this from from Shan Hanif which is like basically, you want to foreshadow those events and keep them continuously up the loop, like that's literally your job. Right, it's. Your job is to be that one step ahead that most people are not even thinking about, and then that becomes again your unique mechanism. Your unique mechanism is that you actually give a fuck yeah.

Adam Power:

But that's the massive thing Because, like I said, they're with the offer, right, the communication methods of the offer. People say, oh, I guarantee X, y, z achieved right, that's just words. That doesn't actually mean anything unless your systems, your whole business, is built around that Example. We have a trigger if the client's bestsellers. My agency serves e-commerce businesses, so it's all product-based stuff, right? So let's say, for example, the client has a bestseller, that's socks right, random fucking one, Socks right. What will happen is if the bestselling stock socks, what will happen is if the best-selling stock stocks low on stock stocks, low on stocks if they get low on inventory, a trigger email will be sent to everyone in my team. So now we call hey, just to let you know when's this restocked, because this made up 80% of revenue last month. So our business is built on the fucking the statement that we make.

Darren Lee:

Make, not just made the statement just to get you to pay a fee. You make a very important point here as well. Um, sahil bloom calls it the uh, the debt of difficult conversations. So if you don't resolve that problem, it builds a debt between you and that person and you have to pay it eventually. Yeah, man, so you can pay it now or you can pay it in 60 days yeah, that's 90 days, yeah, and again.

Adam Power:

You know things go poorly, slowly before they come to a crashing so good and we built imagine our program called a frame regain meeting. We built a script for a frame regain. You got to regain the frame in the relationship, like if, if the client's walking all over you or whoever you're working with's walking all over you, like you just lost that, like you have to regain the frame. Like you you lost it. There's a frame regain strategy that needs to come in place to pay that, that debt, or else save yourself from paying the debt, and that is regaining the frame and having them commit back to you and like reignite the partnership.

Adam Power:

That's a phenomenal uh lesson that's learned over the years, because I never knew that in the beginning. By the way, hey, I'm doing really good for this client, I'm going above and beyond, but they don't respect me or they don't reply or whatever. That was when I was by myself. I just never knew. I didn't even know what the fucking. I didn't even know there was more to to the whole thing than managing a relationship yeah, well, that's a big unlock right.

Darren Lee:

which is like to grow an agency past like seven figures, is that you need to really have a strong frame and you also need to have a strong like, like, basically a customer success mechanism. That's one thing I was lacking for a long time until I hired the right people, which is like having people in place that can hold the conversation, can speak to the ego client, the ignorant clients, the insecure clients, the unsure clients.

Adam Power:

Yeah, Gotta have the gift of the gab. Yeah, being able to do it in the right way.

Darren Lee:

That's the main thing is that, unlike if you're someone who has like a very like combative style of discussion or debate, that's not going to be well received right? So you have two answers here you can go fucking solve it for next six months, or you can hire someone solve it for you immediately. Tell me a bit more about other aspects. You see agency owners in your program fall down like what are the biggest things that people are completely shooting themselves in the foot?

Adam Power:

so my, my problem is not actually agency owners, mine is just service-based businesses. We got pts in there, we got real estate developers, but developers in there, we got software developers in there, we got uh, whoever like, it's just it's, it's all very it's a very different thing, but, um, you mean some of the things that people are doing, that's not that's not like what are people?

Darren Lee:

what have you're? What are you observing that? You've been sure I call your calls and people are like they're doing this and it's like, okay, fucking stop doing that. And what are they shooting themselves in the foot?

Adam Power:

yeah, um, nothing massive comes to mind, but a lot of small things, um like, so people are not focused on growth. So I think that's like what's not growing is dying Another lesson from Bob Proctor. But what's not growing is dying, all right. So a lot of people are like a lot of people stop and start like, oh, I'm going to stop taking on clients Now, I'm going to stop building my brand, I'm going to delete, I'm going gonna stop going on linkedin, I'm gonna stop doing everything. And then in three months time, when I get you know whatever, then it's momentum right. You, it takes so long to get the momentum back so you actually lose. If you say that you're losing months and months of growth, so what's not growing is dying, that's just a universal fact that people just need to accept.

Darren Lee:

Really, right, it's same as fitness, right? Yeah, you can't maintain a physique exactly. You're either getting bigger or you're getting leaner, you're getting fatter, you're getting skinnier, exactly, and that's a big thing with online online businesses.

Adam Power:

So we, we preach like a seven to ten thing. Right, seven, that's what that's our like. I say to people in the problem like what's your seven to ten? Or report your seven to 10, and what seven to 10 is? It's an analogy of like a sprint in the day. So we do two sprints a day seven to 10 in the morning time. So you wake up six, 45, do whatever the fuck you want to do. I don't care if you meditate, yoga, whatever you do, which my morning routine right now is not, it's nothing. It used to be loads of steps, now it's nothing, right, which is which is funny. But, um, so we do seven to 10,. Seven to 10 in the morning is growing the business. So that's like making sure you hit KPIs daily content, call, email. Um, we do a lot.

Adam Power:

The biggest success we have is SMS. So we do. We do outbound SMS. Yeah, we have a our own software on that that. We do outbound SMS in a CRM right, so we get traffic to the funnel. We make sure you give out a hundred lead magnets a day. We make sure you send 500, 2000 SMS messages to exact potential clients every day. Make sure your call email is running, your DMs. You've got SDRs. Whatever you're doing in that position, make sure that's all done. Seven to 10 and you're replying, you're voice noting, you're booking meetings et cetera. You're hiring. Whatever your current growth plan is, whether it's hiring new clients, building the brand, creating like that's seven to 10.

Adam Power:

Seven to 10 in the evening time is getting better at what you're doing. It's sharpening your sword. So we say like. We say like, instead of watching Game of Thrones or whatever, get better at what you're doing. Edutainment, as Tai Lopez says, like watch a podcast. Where do you lack right now? So, in the day, develop. Oh, I lack this one thing. I'm not getting a really good result on this specific thing Now. Never go to sleep with a problem, so solve the problem before you. So you wake up in the morning. You're more freely, because I think if you just have loads of problems and then you watch TV at nighttime every day, you're waking up more. The load is more heavier, right, and I'm not trying to be like a fucking motivation bro on a podcast, but like it's just a bit logical sense, right, like, whatever you have, whatever the blocker in your business is seven to 10 in the evening time. Do that and focus on retaining clients, keeping them happier, keeping better results, better, et cetera. So now you're growing and getting better at the same day.

Adam Power:

And the only way to grow an online service business is your offer acquires and retains clients. No matter what you're doing, whether you're a PT, whether you're a fucking real estate developer, whether you own a recruitment firm, whether you're doing ads, email, copywriting, it's all the same thing You'll get a good offer that's designed to acquire and retain clients. You can create fucking infinite wealth with just doing that. So the 7 to 10 in the morning acquisition, 7 to 10 in the evening time retention. Now, the 7 to 10 is an analogy. It can be six to nine. It can be fucking 10 to 12. It can be like it's just analogy.

Adam Power:

So a lot of people, it's what they're doing with their time. Going back to your question, a lot of people are not. They're not using their time efficiently. So I'm like, okay, what'd you do? What's seven to 10 this morning? What did you do? And they'll say, oh, I had to go into the store to buy a new camera battery. And I'm like, no, that's not what you do. You're not focused on the seven to 10 and has to become a habit. You've got to do it for 21 days and then do it for 85 days, or whatever the number is.

Darren Lee:

It's a needle movers right, it's the things that actually grow a business.

Adam Power:

Exactly, business exactly and people who really scale like, people who really come in when they're like. We've people that are coming in making the art to our communities making like 7, 8k a month with offers and now they're making 35 like.

Darren Lee:

It's just that and it's funny, because when you're sub 50k, it's literally just doing more. It's probably even more than 50k. It's also just doing more as well. Right, some degree. But the evening slot is the system that you built, is it's? Yeah, it's the system. It's probably even more than 50k. It's also just doing more as well, right?

Adam Power:

some degree. But the evening slot is the system that you built, is it's? Yeah, it's the system. It's the system that you're willing to get better at what you're doing, like you can use ai to review a lot of that stuff.

Darren Lee:

Now, that's the best part about it, right. If you're putting out your cold outreach and you're using instantly and you see the responses, you don't have to like, you don't need like a fucking, you don't need like an analyst or to be even analytical to review your stuff anymore. You can just use like AI to do it. That's the big unlock, right, you can use it to improve your business, but you can also do it to find those gaping holes. Right, let's say, it's your copy those small different things. Because the reason I'm saying that is because without AI, we started in 2022.

Darren Lee:

You know it was a shit show, bro. Like we, we had to do like I don't know who told me this. But basically the thing with like service businesses is that the more complex it is, the easier it is to retain the client, but harder is to scale because it's complex per client, so our workflow is pretty long, okay, uh, so that would mean that it's difficult to scale, but the big advantage for us was investing in the systems so that we could take on more people, and then investing in like ai tools. That wasn't shit, right, that would actually work and like. That's how we can fulfill 40 50 clients at once right, which is fucking wild right.

Adam Power:

Well, you built that in a workflow, whether it's the morning or the night, or it's it's under one of those starting with me.

Darren Lee:

That's the important part exactly because I I looked at the workflow and it's like, okay, we record today, we got to make sure the cameras aren't like retarded and not broken. We're gonna make sure the audio works. And then it's like making it easier, making it simpler make and growing it further and then using the things around us, around the fringe, because I do think, like agencies or service business whatever way you put it can have an asymmetrical return if they're set up correctly. And the perfect example for us is sponsorships, that we make a ton of cash on a lower percentage, obviously because it's for the brand or for for a podcast, but it has an unlimited upside, you know. So you have this component if it's well built, but, dude, like genuinely those laps that you're doing in the morning, nobody's doing them exactly.

Adam Power:

But you just you said you've done all that. Right, you would not be here today if you didn't do those. So if you didn't be focused on that, that's the same with the offer right, everything in life is kind of an offer when you think about it. So, because you're creating an outcome, so before I do anything, I just ask why twice, and then I just get the real answer and then I do that or I don't do it, so like you would not be here today if you didn't do all those things. So if you say, no, I'm not going to build a workflow today because it's super important that I go buy a new charger for my camera, or like you can do that outside of those blocks that you separate, you put the reps in, like you know, if you, all that's around. What you said are the workflows. The workflow is technically built around retention of current clients to retain them for longer and deliver better. If you didn't do those and let's say you churn 50% of your clients over the last since 2022, you would literally not be anywhere close to where you are today. And that's your key, and that's what you've built in your businesses to be able to allow you to get to where you are today, right? So it's a very different thing, and that's the answer to the question is doing those things daily? If you said no, I can't do that because I have to watch the new Joe Rogan, but that's productive, right? Elon Musk is on Joe Rogan. I need to watch three hours of that. But I'm not going to build a workflow for a client, but I'm going to watch Joe Rogan. But I'll take loads of notes.

Adam Power:

Though, like your mind, there's a subconscious fear and your mind will convince you that's a logical thing to do. And then you do it. So the people who wait, the people who break those fear barriers, basically which is another lesson they can, they do those things and those things just compound. And then, when they compound, you start to get the result. And now when you take on a client you previously took them on, for your average is four months. Now you're getting eight months out of the client. Just if you do nothing else, nothing else, but you get four to eight months you double revenue. You literally double your own revenue with the same flow, the same team, the same everything. You double the revenue because you get eight months. So just just do, just doing that, so a lot of it's. I sent an email to my newsletter first. I'm just doing it myself now. Uh, this morning I was like you. A big lesson that I got in the last six months was removing things rather than adding things, and 100% like just you know. So, anyway, back to the question.

Darren Lee:

But in the beginning, though, you need to do all those things to figure out what you're good at right. It's kind of like if you're how you're acquiring customers like. For me, it's organic content and I just like video and it's also enjoyable and I can do it infinitely, so it's easier for me to do this. It's also enjoyable and I can do it infinitely, so it's easier for me to do this. It's not direct response, right, but it's a different mechanism, different modality, and writing I enjoy, so I can do that longer. And then, therefore, have you read 10X easier than 2X. Fuck bro, you have to fucking read it.

Adam Power:

I read 10X Rule by Grant Caron.

Darren Lee:

No, no, no, 10X is easier than 2X is an amazing book, I've said like every day on this podcast so far, the whole logic is like to get that 10x exponent in your business, you need to focus. You don't need to focus on something that gives you like a 2x thing. So it's not like it's not basically, like you know, sending another outreach to the same client. That's not going to give you a 10x effect. Now it depends if you're starting, of course, but if you're like someone, like where you are right now, it's, let's say, you're doing a 100k a month. You're not going to get to a mil a month by literally doing the same thing you're doing right now. It's about identifying the tiny little 20 percent that has that 80 percent effect you've always had. So the better clients, better rev share or whatever that small positioning is. And that's what allows you to eliminate so much stuff to get rid of.

Darren Lee:

And a part of that book which is kind of scary, which is like you need to understand. You need to give up all your limiting beliefs as to what you have right now. You forget everything you believe right now to get to the next stage. But this isn't to build like a software company, you could be making 2k a month, but to get to 20k a month, you do something fundamentally different, right, or focus on a channel. So I'll give an example. We did for well, we still do cold email, but it works really well. I don't know why it works. It's all worked really well.

Adam Power:

Instantly.

Darren Lee:

Yeah, I used Lemlist and then Google got so or got so fucked up, you know, on the backend, and now I'm using Instantly.

Adam Power:

Yeah, instantly. Shout out to Nils man way.

Darren Lee:

Instantly is so good, but basically like if you have one acquisition channel that's outperforming, you can just focus on that to get to 50k a month.

Adam Power:

100k a month? Right, yeah, that's it. So what we? When people come in after the offers but we give them 16 methods and then we say you need to pick three, test 16, pick three.

Darren Lee:

You know, I'm absolutely the fuck out of them, yeah yeah, the ceo, amin, that I'm on the podcast before, and he was like his whole thing is taking like seven figures entrepreneurs to eight figures a year or even to nine figures a year, and he was like you know, the first thing you need to do is three different parts of his offer and the first one is just like acquisition. And, uh, he was like bro, like you don't need all of them, like you can just use LinkedIn or you can just use, uh, ig, but you just need to use, you can just do one, because many companies get to 10 million a year doing one, right, um, and that's that. This should help you to be able to crystallize the fact that you don't need to do more.

Darren Lee:

The majority of my guests run content businesses. They've used content as the main element of their business to drive more revenue and build their influence online. We've been doing this through a podcast for many years. We have many guests, clients and even customers use a podcast as their main source of driving more revenue for their business and building their influence online, and we're offering a handful of spots to book in a call with our team to learn how you yes, you can leverage a podcast to generate more revenue for your business and drive your influence online. Many of our clients and customers start from nothing, but each one of them are action takers and they want to learn more about how to build a podcast and a brand right around their business. So if you want to learn more and you're really interested in building a podcast, check out the link down below and book in a free call with our customer success manager and he will guide you into how you can build and generate more revenue from your podcast. This year.

Adam Power:

That's same in our agency. Like when a client comes in they're making I don't know three, four million a year or something and they want to be like we want to go to, we want to get, well, 50 percent growth this year. So they want to go from, let's say, three to four point five million, which that is we work with like we, we only we work with people doing like between, uh, one of one and one and five million, probably between one and four million a year. We don't work with like big, big brands. But then they're like okay, we need to get tiktok shop and you get like you, don't you? Just like you already have something working, bro, you can, you can just use meta for an acquisition and have all of our attentions. We can do five million. That way you get the stock, you have the creative flow and you can actually do. You can actually, you can.

Darren Lee:

You can actually do that it's a combination of shiny penny syndrome and shiny knowledge syndrome, which I've heard previously yeah, and some people like you have because they're there.

Adam Power:

There's guys on selling programs like your brand can scale without tiktok shop and it's like yes, it can, but then define scale. A lot of people like that's in my world people there's probably people watching this. They're like I do five million a month. What the fuck is he talking about? Like and you know, I'm like you're, you're, I'm not you're not there yet yeah, I'm not your person to hire.

Darren Lee:

Like you need to go to the bigger agent, the bigger people, or whatever um, some of the some of the mindset shifts you've had as well, because we kind of touched on earlier too, just when we're having coffee, which is so you know we'd have better.

Adam Power:

We'd have better pocket chap. We should have turned on the camera yeah, it's always the case.

Darren Lee:

We got more coffee, dude yeah but I think, like where, what sort of revelations have you had around like what you truly want? Right, because when you get to a point whereby you know it's not like you've enough money for the rest of your life but in theory you could probably retire for five to ten years, like with the standard living that I have, like I could probably retire for ten years yeah, I mean, like I this is another thing that I've been.

Adam Power:

This is like only the past two weeks, so I have to crack my fucking neck. The last few weeks, that's been something that I've been talking about like, like, what, what's, what's, what does retirement look like, right? And then it's like I mapped out my, my living costs. It's actually a lot less than I expected, so, like how much are you spending a month?

Darren Lee:

it's less, it's like 10k euros yeah, I was saying I'm spending like about that?

Adam Power:

yeah, but I have two homes I live. I have a home in marbella and a home here you're still paying for it. Yeah, yeah, that's including that, by the way. Fuck, no, sorry, it's more than actually. It's a bit more than that. I think that, but that's including my two houses and I have two homes like.

Adam Power:

So that's it, it's not that much. Right in, sorry it's. I don't mean to be arrogant at all. I really that. I don't mean to be like, oh, it's not. I really don't mean to be like, oh, it's not. I really don't mean to be to be arrogant. But I mean, when you're eight years into business, that's, that's, it's, it's a good salary to give yourself right. You know, when you, when you have, when you work really hard for eight years and you're in your business, you deserve a six figure salary and that's, that's just fact. I don't mean to be arrogant and say, oh, that's a lot, a huge amount of money. So I really don't want to come off as as arrogant. But I mean retirement is like I reverse engine nils from instantly. He he's been helping me with like investments. He'd be showing me like a lot of his thinking around compound interest and investing and I'm like to make 10k per month to that level of expenses from just S&P. Is is very possible for me in in the next.

Darren Lee:

Well, to be fair, like in in the next, however much have you been investing for long like that, like thinking more, like not uh, yeah, I mean I've always been investment, nothing made, not never would a plan, never would like an in-depth plan.

Adam Power:

But like now I'm just kind of thinking like that, look, I do really. I just don't have the answers. But I mean my, my plan. But I mean, what I mean to say is, like my list of priorities right now finances are so down the list, man, it's crazy.

Darren Lee:

Like they're so far down the list, like I just don't really how do you prioritize other stuff without taking the ball off the finances? Because I know the exact feeling too, like I know, I know it's just like, oh, it's not like I need it, but at the same time, like I don't want to take the fucking piss, right, I'm not going to be like, oh, it's chill, like invoice not paid, chill. Um. So how do you keep that prioritization of, like, what truly matters, but then also not a not becoming in some ways lazy?

Adam Power:

uh, yeah, good question. I mean balance throughout the day. Like you know, I'll just have a balance throughout the day and just I'm more kind of just working on my own right now, like my own uh speed, like I'm not like aggressively like I used to be for years, like just aggressively working all the time, like I'm just not, I'm not at at this period of life, I'm just not doing that right now because I'm I'm again. I was looking for direction and, yes, I'm always working. I'm always not working, but like I'm I'm more thinking, just just yeah, I'm more think, but I'm more thinking differently. Like I said there, you, you have your wife, you have your home, you have a beautiful home, you got a bunch of dogs. I'm sure there'll be some mini Darren Lees running around the place in the next couple of years.

Adam Power:

Who knows. But that's you. That's the ultimate place of life to get to, right and like I don't want to like be unavailable to receive that and then have more fucking clients or more cash like it. Just it doesn't make any sense. So when I look into the future, I'm like that's, that's just so fair.

Darren Lee:

It's like quite fair down the list it's such a it's a carrot and a horse thing, right, or whatever the expression is, because, like my wife doesn't work, uh, we joke that she just stays at home all day and just plays girl. Like uh, I was telling marcus last night that, like I was recording like two podcasts on saturday, I had a shit ton of work to do on a saturday. I was up to like two o'clock in the morning. I didn't sleep from friday. I stayed up, I flew in and at the end of the day my wife sent me a photo of her dog's birthday. Uh, banner, that's called. That's for next week. That's great, though. Yeah, oh, it's bro. It's amazing that's just coming. That's for next week. That's great, though. Yeah, oh, it's a bro it's amazing, that's amazing.

Darren Lee:

She's like yeah she's like, should the background to the banner be blue or green? And I was like you do whatever you want, yeah that's amazing, bro.

Darren Lee:

That energy is what I need, right, because, like, um, when I peel myself off the laptop at a fucking midnight, um, when I need to do those things, and like what I'm trying to say is I'm not afraid to do those things I want the energy to be received.

Darren Lee:

I want the energy towards me of someone who's like calm and collected and everything right. Because and the reason I'm saying that is because you only get to that point when you have got your shit together right and it's like, of course you can if you're broke, you can find women who are also not money driven and not money, like hungry, looking for a product back, but again you will struggle then, right, and like rough roads and smooth, smooth roads and rough, right, and I grew up with no money and I'm fucking never going back there bro like dude, I'll do the 20 hours a day yeah, yeah, same, yeah and I think you have the skills right and hopefully I fucking have the skills as well which is just like speaking to people selling shit that's pretty expensive, yeah, and then just not letting it slip out the back.

Darren Lee:

You know, 90 of the world is just not having a back door that people fall out of relationships, friendships, everything, your health and stuff I think there's just a big, bigger picture to life, man, icky guy, as well as another thing.

Adam Power:

Number one you don't want to be the fat guy jumping out of a Bugatti, right, you don't want to be the fat guy.

Darren Lee:

Or the bald guy.

Adam Power:

Yeah, exactly, you don't want to be, you don't want to be the unhealthy guy in the jet, you know, I'd rather be the healthy guy in business class. You know what I mean. I'd rather have a balance. Like, think about it. Like, what kind of logic is to sacrifice your health for improved finances? Like what kind of logic? It just doesn't make sense to me. And I think there's just a bigger like there's a bigger.

Adam Power:

The pie chart of life is a lot more spread into different areas Health, wealth, love, happiness. Like, like I said a minute ago, I have two homes. I should have said I have ago, I have two home, I have two homes. What I should have, I have two houses with no home. I would rather a home, but I just don't know. I'm, I, I'm work, that's that's. That's more of a priority to me than grow.

Adam Power:

My business is finding a home. Like, where's my home? Do you know what I mean? Like that's so I'm looking at land in cork right now is do I? Do I do I don't know? Like I'm, I don't know, I really do not know. Like when I was home at christmas, I had a couple of meetings and I had my eye on a few plots of land. Is that, do I do? That? Is that my home? I don't know, like, if I could, probably, maybe what was your magic wand? It would probably be have a beautiful, like, have a villa in marbella, like I said my yeah, like, yeah, exactly so your bali is in Marbella. Like I said my yeah, like, yeah, exactly so your Bali is my Marbella. That's, that's the place I love. I also love Dubai. I love Dubai, but I just I love Marbella is where I feel that level of Feel grounded, bro, yeah, I feel at home in Marbella like I sleep. I just as not professionally, personally, I thrive in Marbe my bed.

Darren Lee:

I think professionally you would as well, and that's the big thing that people don't understand professionally, you, it naturally will come if you, if you're personally, but, um, because you already connected, right, yeah, and like the reason I'm saying this is because I went through that in 2023, 2024, which is like I need to be in dubai, I need to be in dubai, I need to buy, and then I just saw that my business kept on growing and then I was like, wait, well, like I still have what I need, but then I have my basis, because otherwise you're just like in a fucking apartment like this, which is nice, but like it's, it's a difficult one.

Darren Lee:

Right, it's a difficult one, but the reason why I asked you about ireland is because, like one, I just don't think I could never do the weather again, like I just couldn't, right, it's just like a thing. Especially, I couldn't get my wife, who grew up in Mexico. Right, she's not going, she's not going to fucking Ireland, right, um, there's that, there's that side. And then I do think, like the energy, I don't know, it's different parts of life.

Adam Power:

Right if you're, if your goal is to, like, succeed in corporate, then bali's not going to be the place to go. You know what I mean. Like it's everyone's on different, different journeys. Man, you've got to find what's right for you. You know what I mean, and that's the the journey of, of of life, and that's that's my priority. Bro, if I'm honest with you, I I'm, if I can grow one percent every month and personally move into a better position, in in thing, like, like we just launched the sportswear brand yeah, what's going on with that?

Darren Lee:

I know you were. You were saying that you have so much different brands and like how did it all connect with everything?

Adam Power:

yeah, so this. But yeah, I sold the other brands I walked away from from, from from that way, way too much.

Adam Power:

Again an experiment way too much in terms of way too much on my plate, like too much going on. Um, during COVID we were building like a brand group and that was going well. But then post COVID, it was like fuck, margins are like razor thin couple, like couldn't, couldn't keep up with everything and still going fine. But then we just came to mutual agreements that I need to walk away from this. But we kept the sportswear business, which is top of your game. Sports Like that's something that's going to actually be a complete liability. It's profitable. But, like my time is, if my goal was to professionally grow a lot more, it would be done within my agency or education business. Consult, it would be more consulting offers, right, but the sportswear thing is something that I really enjoy doing and I want to express that's an expression that I want to develop in 2025 creative creative that's what confidence for me, bro yeah, exactly, but like that's something that I want to be building because it's exciting.

Adam Power:

It's never going to pay me. By the way, you don't get a salary from a brand for years and years same with a podcast.

Darren Lee:

yeah, it's's the business around it. It was Louis that said it to me when I was on his podcast. He was like, if it wasn't, he was like your pod, my podcast is making me, is keeping the creativity in me. Otherwise I'd just be like a business bro, banging my head off the wall looking for another 10K a month.

Adam Power:

Right, because even the process of bringing stuff here enabled me to be like okay, I have to put that camera into a suitcase and I put that one into a guitar case and I saw your traffic dude, I got like I got like a 200 s of the guitar case.

Darren Lee:

I think something though that, uh, you don't appreciate of yourself is just like how dialed in you are on the mental side, mindset side, yeah, but that's because I work on that, I know, but that's what I mean, like it's a, it's an area that you you probably do, you maybe do understand, realize it too, but I think that's a huge differentiator for you just over what you've done in your career yeah, because I obviously my biggest competition is the older me, older you like, the older me, like I'm to just never, I'm trying to just be so far away from him.

Adam Power:

Previous, yeah, that's, that's my comment. Like, if someone's like, oh, I've Adam, I have a similar business, but I'm doing 20%, but I'm like I'm so happy for you, bro, I do like that I do not get competitive. My goal is like, fuck, I started from here I'm and now I'm further away from from from that guy, like that guy who was just scared of the world, living in fear like you've any element of scarcity anymore. Uh, I think I have a healthy paranoia, yeah, healthy paranoia, like I think we talked about in our last podcast.

Darren Lee:

Like you, you need to have that, uh bite.

Adam Power:

Yeah, probably. Yeah, I mean I definitely have a probably healthy, healthy paranoia, um, but yeah, the it's just something that I would I'd rather work on that. Then I just like working on that and that's why I think I I remain calm a lot of the time.

Darren Lee:

If I. I don't know James Blackwell well, but I know that you're very close to him but if I mirror some of his attitudes from yours is very similar. You know, like he's worked a lot on that side and like he's super fucking successful. You know, um, but just from observation it looks like that he has taught you a lot about that. Maybe there's a few other people too, but that's just kind of something that's like very obvious. Maybe that's why you chime really well, like your network of those people that aren't just business bros, right? You know there's a, is it?

Adam Power:

there's a delineation there yeah, like me and my friends over here in dubai, in james nils, like everybody, like they're all, they're all fucking so far ahead of me, which is great for me, but they see the potential in me and they're they're saying like fuck, you know, like adam, we're five, six, seven, eight years older than you, but you're ahead of us when we were your age, like so, even if the times are also different, but but they're all so. So we have a really good relationship that way. Like I'm in the group chats of in dubai that like people are, they're like with some some really successful guys, and it's so great to get information from the, from those groups that I'm, that I'm constantly in and they've all taught me a lot. But when we, when we meet up again, it's a very healthy conversation in regards to all the pillars of life. Like james gives me.

Adam Power:

James give me so much. He doesn't even know how much he's given to me because most of the time, the stuff that he doesn't know, I'm just watching him, like he just like where's in his house, I have my laptop, his laptop. I'm just watching him, his setup, and I'm like fuck, that's genius. But he doesn't even know that he's giving that to me, or I hear him on a call or whatever, like the way he, you know, manages personal assistance or whatever he's doing, right, whatever he's doing. But I pick up on all of that and I try to so whenever I'm with my friends.

Adam Power:

Actually funny thing I do. I email myself whenever I'm out with all my friends, right, I always email myself. What I mean by that is I will write myself an email hey Adam, we're at dinner here or we're at the fucking XYZ, we're at the event here. Whatever we're doing, I'll just take down loads of notes. Whenever some of them are talking or speaking, I'll, I'll write that in an email and I'll email myself. And the next day, when I wake up, go on a computer, I have an email from myself with everything that I picked up yesterday and everything what I should implement.

Darren Lee:

So honestly, like being around the right friends has so powerful for me, so powerful for me if you think about it too, the reason why you're there is because, like one, obviously your mates, but two, there's like a mentorship element from them, because you're someone, again, who's not like a taker, like you're a giver, so you're giving what you can out to the world, which is why they're so helpful to you this is a very interesting observation and because everyone else has to pay for that access right. Because if you're, if you're someone who's a very interesting observation and because everyone else has to pay for the access right. Because if you're, if you're someone who's a taker, you quite literally have to pay for it.

Adam Power:

Yeah, exactly yeah, and like I just don't have anything to fucking, like I'm just content. Is that good or bad, I don't know, but like I'm just content, so I don't. There's no urgent thing where I'm bringing somebody. Hey, tell me this, how do you do this? Like they're, and they're just. You know what I mean.

Adam Power:

Like I see people like when we go somewhere, some guys will come up to them Some of my friends and be like you know, if you were starting an XYZ program today, what would you do? And then my friends are like, oh my God, that you have to have that of regards to like the social, the social setting, and not to be because when you think about it like that, like you're going up to someone he's going to give you you're just, it's like a vampire energy, right, you're just taking all his knowledge and just being like thank you, and walking away Like people are happy to give, but there has to be like a mutually beneficial relationship. That happens there, you know, and you just don't want to like, if I just walked up to you, if I just saw you in the lobby, darren, how do I start a podcast? Hey, man, you've podcast. Yeah, how do I start one. You're going to be like oh man, just just buy a mic, man and and just get.

Adam Power:

You're not going to be like you're not going to stop and actually engage there's no element of reciprocity exactly you know, and it's, it's, it's just it's not a good way to go about it, so it's just social dynamics.

Darren Lee:

Yeah, exactly that's the irony. But if but?

Adam Power:

if I wanted to start a podcast which maybe I do, but I know we did speak about before but, like, I would be like darren, you know what man are you free on like tuesday at three o'clock, can I give you a call about something? And you'd be like, fuck, yeah, man 100. And I'd be like, look, I'm thinking of starting a podcast and you would genuinely help me. Then you know what I mean.

Darren Lee:

Like so and then you know it's important in that instance too. So that actually happens to me quite a lot, just like with a guest that I've had on stuff. That happens like very I would say very regularly at this point. Like guys are like oh, like you know, I need to build a brand like what I recommend, and I would literally hop on a call and I would just be like I wouldn't try sell them.

Darren Lee:

I'm like what do you need help with? Like, what's the thing I can help you with? And then they're like oh, like, how do I? What would I do for YouTube? And I'm like it's like this, do like this, do you need editor? Yeah, but like you could probably find someone on LinkedIn or on IG or whatever. And then they're like oh, like, they're like can tell you about that if you want to. At some point, you know, and they're like all right, no, no worries, okay, cool, but then the phone and then they just go off and do it, you know, and it's because, like, I don't need it. I learned this from hermosy, which is like when you're speaking to someone like that or like a network or a friend or a date, especially with a girl, it's like I'm okay, regardless. This is almost for you, especially for like offers.

Adam Power:

We'll forget about a girl and that's what you said, that's what you asked me.

Darren Lee:

I'm gonna go with my mental and I think you're the same like that's something that we have to spend a decade doing is being okay regardless well, well, I, one way to get there is like the acquisition of money, right for sure, right, which is like I don't necessarily need this sale, so it makes you better at selling.

Darren Lee:

And the next thing then is like the information, which is like, oh yeah, surely adam, adam can help me with this, but like it's fucking fine, I'll get on with it. Right, it's, it's not needing because, again, like with the universe, the more you push, more like a pose, and vice versa. And I just see that happening over and over and over again. And the guys at the top of the game, they have a very big detachment from it. You know, if you look at someone like Charlie Morgan, you know like he's just done a lot of inner work to the point that like now his business is fucking crushing it Cause he's like, yeah, like I do want to make the sale, but I don't need your sale Cause I know that I have the skills and everything to get sales.

Adam Power:

Yeah, exactly, yeah, good point. Yeah, that's very good, that's, that's, that's the key. But you're just once you're when you're okay regardless, your life is great. Then you know, like when you're okay regardless, and you know you've got it's perspective as well, right, like. A funny thing I say is like when someone's complaining about a problem, I'm like fridge is full. Like I always say you do know, if know the fridge is full, like that I get you've a problem, but you've got a bed, you've got a home, there's food in the fridge, you have all the necessities you need to live and survive. And I always say hey, hey, hey, food in the fridge, like I always say, and not many years, not ongoing.

Darren Lee:

You would have wished to have those problems in your business yeah, yeah, yeah, you would have, you would have wished to have the problems of having 10 clients.

Darren Lee:

Remember quite recently, during christmas, we were doing annual reviews, so we would do like a year review with clients and, um, you know, lots of slides, lots of preparation, preparation, work they were early calls because they're all us clients and, uh, it was like a stressful week and I woke up I usually never wake up in alarm, but I had to for these meetings.

Darren Lee:

It was like 5am and as the sun was coming up at six, I walked. I went for a walk with all my dogs, showed at the rice fields and there was a rice field worker and he was there with like his hat rice field rice hat and he was sitting standing in front of me and I was walking down and I'm super stressed, super under a load of pressure, almost can't wait to get back. And then a mango falls in front of him and lands on the floor and he so it's already cracked so he can eat it and he picks it up off his hand and he turns around and he smiles at me with the mango in his hand and he's like super happy yeah, yeah, it's bro, that's that's it, that that's.

Adam Power:

That's the biggest lesson I had in 2024, by the way and that was like.

Darren Lee:

That was literally like the universe telling me bro. He turned around, he looked at it and he didn't speak english and he was like great. And then he just kind of walked off, sat down, he just cracked the rest of it and ate it.

Adam Power:

Yeah, yeah, and that's a massive, that's just a massive thing of life, man, it's like it does not like finances just do not make you like I, I, I really honest it's a cliche thing on a podcast, whatever, but I don't want to be like that but like there is more to life, like there is like you've got to be able to find the happiness in in the the sunset. Isn't there a cheesy quote that says, like if you don't find happiness in a cup of coffee alone, and then like a super yacht or a super car will not make you happy either. So I just that's. I'm really working hard now to just I don't even I am, I'm there already. Like I'm just really happy when I train, the sun is coming up, there's fresh air and I have a coffee, like alone, or I listen to music or whatever I'm doing, like I'm just happy. I'm just very content that way. And I feel like I'm attracting different things at the minute. Like I feel like I'm attracting different, different things rather than just more clients all the time. I don't know, I feel like I'm just attracting different, different things, different experiences, like again, that new home that I'm moving into next week. I feel like I attracted that because it's a much more peaceful area.

Adam Power:

I live here two years, two and a half years. I never even knew that was there and it's like three kilometers down the road and I'm excited to move in there because there's this next to a park with some grass. I'm more excited for grass now than I am for fucking an event or some shit. Like I'm more happy, I understand that place in life. No man, I keep telling everybody I'm an old man, now I'm, I'm boring now. Like, don't, don't think I'm the fun guy. I'm not the fun guy anymore. Like I'm the boring guy now, like I'm in bed at again 10 pm bedtime for me. Every like I'm in bed, my whoop is 100% sleep recently like I'm in bed. My whoop is 100 sleep recently like I'm in bed.

Darren Lee:

So I I'm just, I'm just more content being the boring guy now tell me about um, since you've given up alcohol, what's something that you've written, something that you learned that you didn't think would happen when you gave up alcohol?

Adam Power:

a lot of clarity in regards to different things. So just a lot of understanding my positive and negative traits and understanding where they came from and now being able to work on the negative ones and being able to fix, to turn those negatives into positives. Something that I was like completely unaware of a year ago, something that was completely that I was like completely unaware of a year ago, something that was completely that I just did not know last year, that I now know and understanding that like alcohol is literally it just suppresses emotions, like, and I understand it's a big escape, which is, I know a lot of people look forward to it on the weekends or a holiday or whatever, to have fun, obviously, which which is totally fine, but I think it's unhealthy if you're using it for an escape it's a mask right there's like what you want is your current situation and it's the excuse as to why you did not achieve the goals that you wanted this year again, yeah, yeah, exactly, and it's an excuse to eat a takeaway.

Adam Power:

It's excuse to to why you did not achieve the goals that you wanted this year again. Yeah, yeah, exactly, and it's an excuse to eat a takeaway. It's excuse to to not do what you want to do, like to lie in bed.

Darren Lee:

Yeah, and there's a lot of negative traits coming up.

Adam Power:

Man, I think you don't feel your best ever. You know, I feel you don't really feel feel your best. But again, what I learned is be more comfortable in my own skin as well, because I still have been to many nightclubs. Like me, like there's 15 of us went to black coffee recently. We got like we got like a big, massive VIP table. No, no me. Everyone drank except for me and James Blackwell. So we were there sober for the night. No, no, no. He's one of the people who inspire me to to not do it. So when I I remember like james saying like I'm six months with no alcohol today, and I was like fuck, that's unbelievable. I'm like what, what, mate? And he started telling me he's like, he's like he's actually feels, like he's in a different layer of consciousness, and I was like, yeah, that's similar to, to what I'm telling you look back on the time, right.

Darren Lee:

So I'm gonna pass a thousand days in March yeah, it's so good. And you get to the point whereby you, like, you don't recognize that previous self. So I can't even imagine. So the question isn't when will I drink alcohol again? It's, why would I drink alcohol again? And as a result of that, I'm not like I don't. I just don't think about putting poison in my body. That might seem ridiculous, but it's. It's just true because I'm on a winning streak, right. It's like when things are going well, just double down on it. Don't shoot yourself in the foot, which a lot of people do.

Darren Lee:

It's self-sabotage and binge drinking and going out and going on a session is a form of self-sabotage, 100%. And even like the, I've gone very deep into, like, the marketing of alcohol and without going too conspiracy theory-wise, but the whole logic was before it was meant to be around celebration, and then they brought it in for commiseration. They brought it in for all these different components of like if you're sad, if you're depressed, if you're lonely, if you're happy, if you're winning, we bring alcohol into it. And then you know they like the alcohol industry is so fucking big that a sponsor is a champions league and a heineken cup, and it's just ingrained in society. And I think if you're listening to this and you're like, you know what the fuck are these guys talking about that the reality is that you are actually slightly indoctrinated by the alcohol industry because, especially in the uk and especially in ire dude, it's so ingrained in society in Ireland that it plays such a big role in jobs, tax, everything, basically, that they want Guinness to be everywhere. So that's why they tell you that it's fine and it's part of it's okay. Right, it's okay.

Darren Lee:

I just think that if we had to redo, redo things, I think it would still be illegal. Right, think of how much destruction has happened because of alcohol. You know and I've had many debates, people like this before, like, but you think about, like, all the fights, all the killings do like, you know, like, like abusive relationships. You know, even on a street after nights out, all those things, violence, regret, everything that comes. It comes from alcohol, because people drop their inhibitions and then become more volatile to their emotions. Because, again, why? Why you're working a job nine to five, your boss, sandra, is telling you that you should pick up this fucking clothing in le coq sportive. And now you're going to wait until the weekend to forget about it yeah, yeah, I mean.

Adam Power:

I mean, yeah, the extremes of it are are terrible, but like, but that that's. That's the big negative side of it. I suppose that all the negative things come from the extreme right like in the bible it says it's totally fine to have one or two glasses of wine, but not overindulge. Overindulge of anything is a sin. Overindulging of food that stresses your organs that you were gifted by the creator at birth, that's a sin. So like overindulgement of of anything, scrolling tv like you're friends, anything overindulgement is, is is a sin, basically.

Adam Power:

But like the, yeah, I mean like it's such a bad thing. But I, maybe I want to get to a place in the future I don't know yet but like my family in back home they have they all, they all would drink right. But like my uncles would meet like every month, every second month, have like six, seven points and then get a takeaway and go home and I I don't like for me I'm like, yeah, that's fine, you know what I mean Like, but it's never overindulgement, you know it's about your relationship with it right.

Adam Power:

Exactly, it's about your relationship with it and I would never be going into a nightclub buying like a five liter bottle of Grey Goose.

Darren Lee:

Like I just could, I just I just would not.

Adam Power:

I just know myself, I just would not enjoy that. You know, maybe I'm boring, maybe I doubt, maybe that's never been fun.

Darren Lee:

You know, like that, that concept has never been fun though, right, like the logic of doing that with your friends and so on. But it's just interesting, right, because I think a big part of this conversation has been like the evolution of someone. Right, like the evolution, as, like when you're starting a business, or like, and you're starting to get into fitness or you're starting to get on personal development, you have to shed that belief that you had, and that was the biggest thing for me, right? I was running the podcast for so many years, I wasn't growing, and the biggest bottleneck was me, and I just confronted him. I lived in singapore, I gave up alcohol, and then it's like, oh, everything just started to work yeah, you know, and it was funny because, like, if, if, someone wants to try to get ahead.

Darren Lee:

The best we got to think about is this is that I was working nine to five. I was working in tech startup and I fucking hated it. And then on saturday I woke up, I wrote my newsletter and then on evening I got my podcast in check and then on sunday I had everything scheduled for the week. I had two days, which was over. 52 weeks is an extra 104 days on top of the evenings and the mornings that I would work on things, and it was.

Darren Lee:

It was inevitable that not me but if you give someone that input, they will invariably generate an outcome of, you know, varying degrees of success. It's just inevitable. But if you shroud the, the work, as you said earlier, right, the unfocused work, one thing worse than one. Focus work is fucking no work, which is what most people do. Right, if you, if you critically analyze people, it's very interesting. Now I know some people like go a bit overboard with that, but there's only like four or five different things you got to pull to get what you want. It's like four or five different things. You got to pull to get what you want. It's like four or five different things and you're always one degree off yeah, but that's what title opus is.

Adam Power:

Health, wealth, love, happiness the four things that you need to be always moving we're all looking to buy a farm yeah, yeah, buy a farm yeah, it's planned.