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The Shatterproof Entrepreneur
Welcome to The Shatterproof Entrepreneur Podcast— where faith meets fortitude in the world of business.
The Shatterproof Entrepreneur podcast transcends conventional business discussions— it's a soul-stirring exploration of how entrepreneurs can shape their enduring legacies. Hosted by Scott Reib, this podcast offers a transformative journey by unveiling a riveting blueprint for cultivating resilient, faith-driven businesses.
Scott is an entrepreneur and business lawyer who has seen firsthand how faith can provide strength and guidance during challenging times. Scott aims to share inspiring stories of faith-driven entrepreneurs and provide practical advice for building resilient legacies grounded in purpose.
Our faith calls us to support one another through both prosperity and struggle. By sharing our stories, we find community and strength. And so, we invite you to join our growing family— interact with us on social media, and leave a review to help others discover this message of hope. Your insights will surely enrich future discussions. Together, we can build a shatterproof future!
The Shatterproof Entrepreneur
Marketing Strategies to Protect Your Brand and Grow Your Business in a Shifting Landscape with Jill Miller
Episode 13 Description:
“It's good to have a good marketing mix— we mix the old with the new the online and the offline. And that gives people maximum exposure for their business.” —Jill Miller
New technologies and market trends emerge daily, disrupting entire industries and forcing entrepreneurs to evolve their strategies or risk getting swept away. In this climate, protecting our brand identity is crucial for weathering the storms and maintaining a steady course for growth.
In this episode, Jill Miller, owner of VIRA Creative, shares her experience adapting to changes in the marketing industry over 13 years. Scott and Jill also cover interesting topics such as adapting to shifts in social media and online marketing, the importance of collaboration between graphic designers and marketers, understanding your target audience, protecting your brand through trademark research and working with legal counsel, and leveraging AI tools without losing your authenticity.
Join the conversation for a free brand assessment and learn practical tips for building an agile marketing approach and unbreakable business legacy.
Connect with Scott:
As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific strategies for structure, growth, and protection.
Episode Highlights:
01:11 Adapting to Marketing Landscapes-Online and Offline
05:42 The Importance of Collaboration in Marketing Strategies
10:07 Getting Your Message Out More Cost-Effectively
14:24 Trademark Law and Logo Design
19:07 AI in Advertising
25:05 More Rounded Entrepreneur