The Variable Design Podcast
The Variable Design Podcast is an innovator's guide to all things related to product design, industrial design and manufacturing. It's a collection of interviews with industry experts who share their uncensored advice in order to help the next generation of designers and entrepreneurs take their ideas from conception to fruition. Episodes cover aspects of industrial design, graphic design, marketing, engineering, and manufacturing to give listeners key insights on how to successfully develop and sell a product in today's marketplace.
The Variable Design Podcast
Getting In, Moving up, and Kicking Tail - with Brett Lovelady from Astro Studios
About Brett Lovelady:
Brett Lovelady is the founder of ASTRO Studios in San Francisco / Silicon Valley / CA. ASTRO
is a team of innovation experts & designers of consumer brands and products that inspire
markets and strive to improve the human experience.
Brett founded ASTRO Studios in 1994 to blend the value of design with technology and cultural insights producing a wide range of iconic, brands and products for clients like: Nike, HP, Western Digital, Logitech, P&G, Shinola, Xbox, Vive and many more worldwide. Brett is recognized as one of America’s top design leaders, advocating for design and directing some of the world’s most culturally relevant programs, while helping clients generate billions in new
revenue worldwide.
ASTRO and Brett have worked on hundreds of products and brands, from Fortune 100 clients to start-ups, receiving a range of industry recognitions including Fast Company’s Most Innovative Companies in Design, two BusinessWeek Design of the Decade awards and 9 nominations for Cooper Hewitt National Design Award. Brett has also co-created and launched his own brands, most notably ASTRO Gaming** now part of Logitech’s family of brands. Recently ASTRO joined forces with London based PA Consulting a world leader in innovation & commercialization.
**ASTRO expanded beyond design when in 2007 when they spun-off ASTRO Gaming
Inc., (AG) into an industry leading, hi-performance e-Sports company. In 2011 the venture-
backed AG achieved #13 on the INC. 500 fastest-growing companies list and was acquired by
pre-IPO, Skullcandy Inc. Then in 2017, AG was sold Logitech expanding rapidly in pursuit of
global gaming domination.
