The Variable Design Podcast
The Variable Design Podcast is an innovator's guide to all things related to product design, industrial design and manufacturing. It's a collection of interviews with industry experts who share their uncensored advice in order to help the next generation of designers and entrepreneurs take their ideas from conception to fruition. Episodes cover aspects of industrial design, graphic design, marketing, engineering, and manufacturing to give listeners key insights on how to successfully develop and sell a product in today's marketplace.
The Variable Design Podcast
The Vision, The Truth, and The Future- with Bob Baxley
In this episode we discuss how having clear vision/mission statements can make or break your final design. We talk about mentorship, how to choose final design solutions, and what makes a designer more or less successful. This episode was a live recording that aired June 4,2021 and can be viewed online on The Variable YouTube channel.
The "daisy chain" mentioned in the podcast:
Design ...is one of many...
Outcomes ...which are created by...
People ...who are attracted to...
Culture ...which is built from...
Organizations ...that arise from...
Strategy ...that is determined by...
Mission ... which is driven by...
Vision
About Bob Baxley
Bob Baxley is a design executive who lives and works in Silicon Valley. He currently serves as the Senior Vice-President of Design & Experience at ThoughtSpot, a business intelligence and data analytics platform. Prior to ThoughtSpot, Bob was Head of Product Design at Pinterest where he built, led, and managed a multifaceted design team responsible for both the consumer and business facing elements of Pinterest.
Starting in 2006, Bob spent over eight years at Apple, where he served in senior leadership roles for Apple’s retail and e-commerce teams. As a Director of Design, Bob hired and led the creative team responsible for a broad variety of applications including the Apple Online Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand.
As Director of Design for Yahoo! Search, Bob built and led the design team that created Yahoo! Answers and designed other search-centric properties. Bob’s career as a designer began at Claris Corporation where he was Lead UI Designer for the initial releases of ClarisWorks and MacProject Pro.
The author of “Making the Web Work”, Bob is also a sought after public speaker sharing his experiences and observations about a range of topics related to design, technology, innovation, and the culture of Silicon Valley.
Bob holds a B.A. in History and a B.S in Radio/Television/Film from the University of Texas at Austin as well as a Master of Liberal Arts from Stanford University.
