Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
The Matt Brown Show features over 800+ episodes, an audience in 100+ countries and is ranked in the top 2.5% of all podcasts globally. Today the show is a lexicon of high-value content for entrepreneurs, investors, business leaders, and technologists around the world. www.MattBrownShow.com.
Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
MBS878- How to Eat Your Competitors Lunch with Anthony Iannarino
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, and your offerings are perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Join Matt and Anthony for their deep dive on competition, the coming recession, and COVID's impact on businesses.
