Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
The Matt Brown Show features over 800+ episodes, an audience in 100+ countries and is ranked in the top 2.5% of all podcasts globally. Today the show is a lexicon of high-value content for entrepreneurs, investors, business leaders, and technologists around the world. www.MattBrownShow.com.
Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
MBS885- David Schonthal, Director of Entrepreneurship Programs at Kellogg, and Author
David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new
venture creation, design thinking, healthcare innovation, venture capital, and creativity.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising
innovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it. This work is popularized in David’s Wall
Street Journal and National Bestselling book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley).
