The Inside Scoop on 5 Generations of Ice Cream with Arnaldo and Daniela Morelli #102 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

The Inside Scoop on 5 Generations of Ice Cream with Arnaldo and Daniela Morelli #102

January 08, 2025 • Liz & Leila Willingham • Episode 102

Morelli Ice Cream’s humble beginnings lie with Peter, one of nine brothers, and several generations later the business thrives with four siblings writing its legacy.

Taking us behind the innovative flavours and their stellar supermarket presence, Arnaldo and Daniela Morelli join us for a flavoursome new episode of It Runs In The Family!

This episode covers:

The ingredients behind maintaining a multi-generational family legacy
Resilience in the DNA of the family, who kept Morelli Ice Cream going through the challenge of wartime
Morelli’s passion for quality, traditional recipes, and continuous innovation
The joys and challenges of working alongside siblings

Arnaldo Morelli
https://www.linkedin.com/in/arnaldo-morelli-6b52781a/
Daniela Morelli
https://www.linkedin.com/in/daniela-morelli-kerr-12723023/
Morelli Ice Cream
https://www.morellisices.com/
https://www.instagram.com/morelliice/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host