TLC Sport: The Clothing Company Behind 4 Decades of Iconic Empowerment with Sara Hanna and Charlotte Ayoub #107 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

All Episodes

It Runs In The Family

TLC Sport: The Clothing Company Behind 4 Decades of Iconic Empowerment with Sara Hanna and Charlotte Ayoub #107

March 19, 2025 • Liz & Leila Willingham • Episode 107

At the heart of the TLC Sport story are a mother and daughter whose passion for empowering the women who wear their clothing is felt in every thread…

The mission remains just the same now as when they were founded in 1984, for their customers to feel confident in their clothes and in themselves, and we’re delighted to see how this works today as Sara and Charlotte join us on this week’s It Runs In The Family!

This episode covers:

The balance of complimentary skills between Charlotte and Sara
Keeping inclusivity front-and-centre as they focus on creating clothing for women of all body types, sizes, and shapes
TLC's mission to go beyond clothing, and boost women's confidence
Entrepreneurial resilience at the heart of TLC’s story
Body Positivity Campaign: The recent collaboration with Gemma Collins showcased their commitment to authentic representation, featuring unedited images of real women of diverse body types in their sportswear

Sara Hanna

https://www.linkedin.com/in/sara-hanna-041a94b/

Charlotte Ayoub

https://www.linkedin.com/in/charlotte-aytan-ayoub-15b5b377/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host