Spinning Success from a Spark with Woolcool’s Angela and Josie Morris #112 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

Spinning Success from a Spark with Woolcool’s Angela and Josie Morris #112

June 04, 2025 • Liz & Leila Willingham • Episode 112

From a simple idea for wool-insulated packaging, the revolutionary Woolcool was born…

Two decades after that creative spark, Angela Morris and her daughter Josie head up a brand which puts people, purpose and the planet at the heart of everything they do.

The story behind their growth, and what’s next for such an innovative family firm, is an extraordinary joy to share as we dive deep into the world of Woolcool on It Runs In The Family.

This episode covers:

Navigating roles, communication, and mutual respect across generations
Woolcool’s roots in sustainable innovation
The importance of preserving core business values while allowing for evolution
Creative problem solving at the heart of Woolcool’s future

Angela Morris

https://www.linkedin.com/in/angelamorriswoolcool/

Josie Morris MBE

https://www.linkedin.com/in/josie-morris-mbe-354b5b57/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host