Growing Together: Collaborating With Your Kin with Charlie and Henrietta Tomlinson #113 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

Growing Together: Collaborating With Your Kin with Charlie and Henrietta Tomlinson #113

June 18, 2025 • Liz & Leila Willingham • Episode 113

When picking a fellow business to partner up with, it’s rare to find collaboration with kin, but that’s the exciting reality for sisters Charlie and Henrietta Tomlinson…

Wild & Seek has recently opened its doors neighbouring Wild Root, and the two businesses represent a coming together which truly proves the power of these siblings’ relationship.

Discover how such a surprise setup came to be, and where the sisters hope to be thriving in the years to come, on It Runs In The Family!

This episode covers:

How two sisters have created complementary businesses showcasing the effect of family collaboration in a unique way
Creating a business based around wellness and providing nurturing spaces for children and families
Overcoming challenges working together, and putting the sisters’ relationship above all else
Wild Root and Wild & Seek’s ambitious growth plans together

Charlie Tomlinson

https://www.linkedin.com/in/charlie-tomlinson-548680169/

Henrietta Tomlinson

https://www.linkedin.com/in/henrietta-tomlinson-899305101/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host