The Perfect Fit: A 222 Year Legacy of Shoe Fitting Service with W J French & Sons’ Caroline Osman and Richard French #115 Artwork

It Runs In The Family

Hello! We're Liz & Leila Willingham and welcome to "It Runs In The Family". We're the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard - really hard. Every business has its challenges and it's own ups and downs - but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can't compete with. In this podcast, featuring a different family business guest in each episode, we're going to be digging into the stories, values and traditions of other family and multi-generational businesses. We'll explore their history, learnings and how they've developed through the generations and the unique advantages they've had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we've worked very closely with over a number of years - we've heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/

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It Runs In The Family

The Perfect Fit: A 222 Year Legacy of Shoe Fitting Service with W J French & Sons’ Caroline Osman and Richard French #115

July 16, 2025 • Liz & Leila Willingham • Episode 115

There’s no older shoe shop in the UK to have been passed down through 8 generations than a Southampton staple: the 222-year old W J French & Son!

They remain faithful to tradition, but have moved with modern times to survive, thanks in no small part to Richard French and his daughter Caroline, who now heads up the business.

Discover the heart, soul and magic behind this family’s footwear legacy on this week’s episode of It Runs In The Family!

This episode covers:

The story and legacy behind the eight generations who’ve been guardians of the business
The 300+ years of combined experience between W J French’s master shoe fitters
Balancing traditional retail practices with modern technology, while preserving the shop's historic character.
Personalised service at the heart of the business’ connection with multiple generations of local families
The resilience of retail, and staying true to the French family’s passion for exceptional customer service

Richard French

https://www.linkedin.com/in/richard-french-9817063b/

Caroline Osman

https://www.linkedin.com/in/caroline-osman-a412a819/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

People on this episode

Leila Willingham

Co-host

Liz Willingham

Co-host