Unlocking Pure Revenue: A Sales and Marketing Leadership Series

Lead Generation Through Gated Content

March 02, 2021 PureB2B Season 1 Episode 2
Unlocking Pure Revenue: A Sales and Marketing Leadership Series
Lead Generation Through Gated Content
Show Notes

Episode two is all gated content! This is somewhat of a controversial topic especially when taking into consideration lead generation best practices. I'm joined by PureB2B President, Chris Rack, and Senior Marketing Manager at Blue Prism, Lisa Hackbarth. This is a fun one!

Unlocking Pure Revenue is a sales and marketing leadership series that discusses best practices across channels in the space. Interested in hearing more? Subscribe to the podcast to receive two episodes a month!

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