Unlocking Pure Revenue: A Sales and Marketing Leadership Series

Personalization in Sales and Marketing

March 17, 2021 PureB2B Season 1 Episode 3
Unlocking Pure Revenue: A Sales and Marketing Leadership Series
Personalization in Sales and Marketing
Show Notes

This episode we talk all about how to personalize your sales and marketing activities to get the most ROI. Ever felt like the messages and outreach you're creating isn't converting to real conversations? Well, you're not alone. We're joined by Everbridge's Senior Marketing Specialist, Anupriya Rath, and PureB2B VP of Commercial Sales, Joe Espinosa. It's a fun episode- take a listen! 

Unlocking Pure Revenue is a sales and marketing leadership series that discusses best practices across channels in the space. Interested in hearing more? Subscribe to the podcast to receive two episodes a month!

Want to take your sales and marketing research even further, check out PureB2B.com