The Argument: Better Architecture Everyday
Featuring the world's greatest architecture speakers in enterprise, business, solution, cloud, software and more. We feature practical up to date interviews, techniques and success stories for better architecture.
The Argument: Better Architecture Everyday
Understanding customer engagement
•
Iasa Global
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Customer engagement is one of the most important aspects of our current methods for understanding value in digital innovation and advantage. In this episode, we discuss what customer engagement means and how to get into your customer's heads using empathy and personas.